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The day will begin with a look back at some of the important changes that have taken place in the social media landscape this past year. Which new social channels should your casino be aware of? What are the important changes that you need to know about on channels that you are already using? Next, we will hear from three casinos of different sizes and representing different jurisdictions. How do they scale their social media programs based on the resources available to them and which channels and practices work best to meet their objectives?