Social Media 201 - Creating A Social Media Strategy

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Social Media 201 - Creating A Social Media Strategy

  1. 1. //SOCIAL MEDIA 201 – CREATING A SOCIAL MEDIA STRATEGY MASTERMINDS
  2. 2. MASTERMINDS
  3. 3. THE EXPERIMENTATION PHASE // IS ENDING MASTERMINDS
  4. 4. // ALIGN YOUR SOCIAL MEDIA STRATEGIES WITH CORPORATE MARKETING OBJECTIVES MASTERMINDS
  5. 5. //4 MARKETING OBJECTIVES PERFECT FOR SOCIAL MEDIA • Brand Awareness MASTERMINDS
  6. 6. //4 MARKETING OBJECTIVES PERFECT FOR SOCIAL MEDIA • Brand Awareness • Customer Service MASTERMINDS
  7. 7. //4 MARKETING OBJECTIVES PERFECT FOR SOCIAL MEDIA • Brand Awareness • Customer Service • Lead Generation MASTERMINDS
  8. 8. //4 MARKETING OBJECTIVES PERFECT FOR SOCIAL MEDIA • Brand Awareness • Customer Service • Lead Generation • Community Building/ Increased Brand Affinity MASTERMINDS
  9. 9. MASTERMINDS TM
  10. 10. //OBJECTIVE #1 - BRAND AWARENESS // DON’T “Congrats to Jimmy K. on winning $21,000 on Triple Bonus Frenzy today! Yet another big winner! With 1,200 slots, your jackpot could be just a spin away." MASTERMINDS
  11. 11. //OBJECTIVE #1 - BRAND AWARENESS // DO “Congrats to Jimmy K. on winning $21,000 on Triple Bonus Frenzy today! Yet another big winner! With 1,200 slots, your jackpot could be just a spin away." “What would you do with $20 grand? Leave your suggestion here for Jimmy K. because he just scored himself $21,000 on Triple Bonus Frenzy. Rock on Jimmy!” MASTERMINDS
  12. 12. //OBJECTIVE #1 - BRAND AWARENESS // DON’T “Don’t miss the grand opening of our new steakhouse this month! With a variety of delicacies from seafood to chicken and of course, scrumptious steaks, this beautiful new restaurant has something for every taste bud!" MASTERMINDS
  13. 13. //OBJECTIVE #1 - BRAND AWARENESS // DO “Don’t miss the grand opening of our new steakhouse this month! With a variety of delicacies from seafood to chicken and of course, scrumptious steaks, this beautiful new restaurant has something for every taste bud!" The grand opening of our new steakhouse is so close we can taste it. What is your favorite cut of steak and how do you like it cooked? (Embed food shot and/or a link to the menu) MASTERMINDS
  14. 14. //OBJECTIVE #1 - BRAND AWARENESS MASTERMINDS
  15. 15. //OBJECTIVE #1 - BRAND AWARENESS MASTERMINDS
  16. 16. //OBJECTIVE #1 - BRAND AWARENESS MASTERMINDS
  17. 17. //OBJECTIVE #2 - CUSTOMER SERVICE Social Media is the new customer service call center. AND YOU’RE ON 24/7/365! MASTERMINDS
  18. 18. //OBJECTIVE #2 - CUSTOMER SERVICE MASTERMINDS
  19. 19. //OBJECTIVE #2 - CUSTOMER SERVICE MASTERMINDS
  20. 20. //OBJECTIVE #2 - CUSTOMER SERVICE MASTERMINDS
  21. 21. //OBJECTIVE #2 - CUSTOMER SERVICE • Be timely • Be human • Be genuine • Acknowledge the customer’s feelings • Guide the conversation offline if it gets complex MASTERMINDS
  22. 22. // RESPOND TO POSITIVE POSTS Thanks for the kudos. Kind words are always appreciated! :) MASTERMINDS
  23. 23. // RESPOND TO POSITIVE POSTS I’ll be sure to pass on your compliments to the chef! MASTERMINDS
  24. 24. // RESPOND TO POSITIVE POSTS It makes us happy that you’re happy! MASTERMINDS
  25. 25. //REACTIONS TO NEGATIVE POSTS Ouch. We’re so sorry to hear about your bad experience. Please email me, I would like to learn more so that we can be sure this never happens again. MASTERMINDS
  26. 26. //REACTIONS TO NEGATIVE POSTS Thanks everyone for your comments. We are trying to work out the kinks. We are passing this information on to the Executive Chef. MASTERMINDS
  27. 27. //REACTIONS TO NEGATIVE POSTS Sorry to hear about your run of bad luck. I assure you that using your club card does not change the game’s odds. Sounds like you need a lucky charm. Anyone have a favorite lucky charm they carry? MASTERMINDS
  28. 28. //OBJECTIVE #2 - CUSTOMER SERVICE MASTERMINDS
  29. 29. //OBJECTIVE #2 - CUSTOMER SERVICE MASTERMINDS
  30. 30. // OBJECTIVE #3 - LEAD GENERATION Social media is word-of-mouth ON STEROIDS! MASTERMINDS
  31. 31. // OBJECTIVE #3 - LEAD GENERATION • Social Database • Email Database • Player Club Membership • Inviting Trial MASTERMINDS
  32. 32. //OBJECTIVE #4 - COMMUNITY BUILDING & BRAND AFFINITY AKA LOYALTY PROGRAM MASTERMINDS
  33. 33. //OBJECTIVE #4 - COMMUNITY BUILDING & BRAND AFFINITY MASTERMINDS
  34. 34. //OBJECTIVE #4 - COMMUNITY BUILDING & BRAND AFFINITY Hit “Like” if you are as big a Charlie Daniels fan as I am! Maybe I’ll run into him tonight! Hey a girl can dream right? MASTERMINDS
  35. 35. //OBJECTIVE #4 - COMMUNITY BUILDING & BRAND AFFINITY Has anyone stopped by Gold’s Deli to try out their AMAZING new cupcakes??? I had the strawberry and it was DIVINE!!! What should I try today... Peanut Butter, Red Velvet or Chocolate?? MASTERMINDS
  36. 36. //OBJECTIVE #4 - COMMUNITY BUILDING & BRAND AFFINITY Happy Moo-nday Boomtownies!!! Just wondering...what’s your favorite slot machine? I like anything with a “bonus round” ... makes me feel like I get more bang for my “buck” ... hehe ... what about you? MASTERMINDS
  37. 37. //OBJECTIVE #4 - COMMUNITY BUILDING & BRAND AFFINITY MASTERMINDS
  38. 38. //OBJECTIVE #4 - COMMUNITY BUILDING & BRAND AFFINITY MASTERMINDS
  39. 39. //OBJECTIVE #4 - COMMUNITY BUILDING & BRAND AFFINITY MASTERMINDS
  40. 40. //OBJECTIVE #4 - COMMUNITY BUILDING & BRAND AFFINITY “Bait bucket” - wallet or gambling kitty MASTERMINDS
  41. 41. //OBJECTIVE #4 - COMMUNITY BUILDING & BRAND AFFINITY “Twang” - gently tugging on a fellow Facebooker’s rubberband or wristband to say hello and introduce yourself. MASTERMINDS
  42. 42. //OBJECTIVE #4 - COMMUNITY BUILDING & BRAND AFFINITY “Standers” - people who always “Bait bucket” - wallet or gambling kitty stand up to perform their bonuses. MASTERMINDS
  43. 43. //OBJECTIVE #4 - COMMUNITY BUILDING & BRAND AFFINITY • 71% of community members say they are more likely to purchase from a brand • 66% of community members note that the community has made them more loyal to a brand • 63% of community members note that they will recommend brand to friends/family Sources: Universal McCann, Exact Target MASTERMINDS
  44. 44. HOW CAN THE // INTEGRATION OF SOCIAL MEDIA INCREASE THE EFFECTIVENESS OF YOUR CURRENT MARKETING EFFORTS? MASTERMINDS
  45. 45. THE // OBJECTIVE: • Create awareness for new penny slots at Beau Rivage MASTERMINDS
  46. 46. THE // CHALLENGES: • Beau Rivage brand • Did not have the most • Did not have the newest MASTERMINDS
  47. 47. HOW DID THEY GET PEOPLE // TALKING? MASTERMINDS
  48. 48. THEY MADE THEM PART OF THE //STORY. MASTERMINDS
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  51. 51. ADVERTISEMENT 16th president missing, spotted at Biloxi casino Lure of new penny slots believed to be impossible for Abe to resist. BILOXI — Abraham Lincoln has gone missing from his iconic position at Mt. Rushmore, the Lincoln Memorial, and even the fivedollar bill. Authorities believe the former U.S. President is currently in Biloxi, Mississippi at Beau Rivage Resort & Casino. Honest Abe abandons stonefaced quartet to find new slot on the Gulf Coast. he’s tryin’ to win those penny slots,” wagers Beau player, Hank. “What, with everyone else cashing in on his face—why shouldn’t he get a piece Alleged sightings of the action?” have been made of Mr. Lincoln on the Speculation by the authorities Beau Rivage slot local floor. Eyewitnesses further supports a claim to have seen link between the the 6’4” bearded man surplus of new penny playing the various slot machines and recent penny machines, Lincoln’s periodically jumping visits to the Resort for joy and shouting & Casino. In fact, “Boo-ya,” “Who’s your it’s rumored that daddy?!” and “Papa Lincoln was planning needs a new stove an escape to Beau Rivage for some time, pipe hat.” and with the resort One Beau patron was now boasting over more than willing to 800 penny machines, put in his two cents it was simply too on the recent Lincoln enticing for him to sightings. “I betcha pass up. “Rumors had been flying for months,” mentioned a worker at the Lincoln Memorial. “He was very aware of all the hot, new penny games: Lucky Penny, Goldfish 2, Max Win. We all knew it was only a matter of time before he got his hands on those games. The guy’s a born winner.” Sightings are not limited to the slot floor, however. Scores of people have claimed to see him “living it up” all over Beau Rivage. “I saw him at EIGHT75,” said one Beau employee. “And let me tell you something. The man can dance.” Abe’s rumored official facebook page, facebook.com/AbeAtBeau, certainly seems to indicate he’s having a good time. But hey, it’s been almost 150 years since the guy’s last vacation, so if it is really him down there, few could argue that he doesn’t deserve it. A man, believed to be Abe Lincoln, plays the new penny slots at Beau Rivage. MASTERMINDS
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  65. 65. THE // OBJECTIVE: • Create pre-opening excitement for the remodeled Buffet at Boomtown New Orleans MASTERMINDS
  66. 66. THE // CHALLENGES: • Limited media budget • Community involvement MASTERMINDS
  67. 67. HOW DO THEY GET – AND KEEP – PEOPLE // TALKING? MASTERMINDS
  68. 68. THEY MADE THEM PART OF SOMETHING //REAL. MASTERMINDS
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  72. 72. Secrets from the Stove Recipe Contest Entry Form Name of Recipe: __________________________________________________________ Your Name: Chef__________________________________________________________ Address: ___________________________ City: ________________ Zip: ___________ Phone Number: _______________________ Cell Number: _______________________ E-mail Address: __________________________________________________________ I have read and understand all the information provided with the entry form. Boomtown Casino can use the recipe names, photos, and other images for promotional use. Signature: ___________________________________ Date:___________________ MASTERMINDS
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  78. 78. //SOCIAL MEDIA 201 – CREATING A SOCIAL MEDIA STRATEGY MASTERMINDS

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