SlideShare a Scribd company logo
Address: Near Sai Temple Patrapada, Balasore,
Tapasi, Odisha - 756002
Phone: +91-97769 71611
1.Log in to Facebook: Sign in to your personal Facebook account. If you don't have one,
you'll need to create one.
2.Go to Pages: Once logged in, click on the arrow in the top-right corner of Facebook, then
click "Create Page" from the drop-down menu.
3.Choose Page Type: Select the type of page you want to create (e.g., Business or Brand,
Community or Public Figure, etc.).
4.Fill in Details: Enter basic information about your page, such as the name, category,
description, and profile picture. Make sure everything is accurate and reflects your page's
purpose.
5.Customize Page: Add a cover photo that represents your page and reflects its theme or
purpose. You can also add additional details like your website URL, contact information, and
any other relevant information.
1.Profile Picture: Upload a clear and recognizable profile picture that
represents your page, such as a logo or a professional photo.
2.Cover Photo: Choose an eye-catching cover photo that reflects your
page's theme or purpose. This image should be visually appealing and
complement your profile picture.
3.About Section: Fill out the "About" section with relevant information
about your page, including a brief description, contact details, and links to
your website or other social media profiles.
4.Username: Set a unique username (also known as a vanity URL) for
your page, making it easier for people to find and tag your page.
5.Templates and Tabs: Customize the layout of your page by selecting a
template and arranging tabs to highlight the most important content for your
audience.
6.Call-to-Action Button: Add a call-to-action button to your page,
encouraging visitors to take specific actions such as contacting you, visiting
your website, or booking an appointment.
7.Featured Images and Videos: Showcase your best content by featuring
images and videos on your page. You can pin posts to the top of your page
to ensure they're easily accessible to visitors.
8.Settings: Explore the various settings options to customize privacy
settings, notification preferences, and visitor post settings according to your
preferences.
6.Explore Page Settings: Adjust your page settings according to your preferences. You
can control things like privacy, notifications, and visitor posts.
Add Content: Start posting content to your page. This could include updates, photos,
videos, events, and more. Make sure your content is engaging and relevant to your
audience.
7.Invite People: Invite your friends, family, and followers to like and follow your page.
You can also promote your page to reach a wider audience through Facebook ads.
Engage with Your Audience: Respond to comments, messages, and posts from your
audience. Engaging with your followers will help you build a stronger community around
your page.
8.Monitor Performance: Keep track of your page's performance using Facebook Insights.
This tool provides valuable data on your page's reach, engagement, and audience
demographics, allowing you to make informed decisions about your content strategy.

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Facebook Marketing Digital Marketing.pdf

  • 1. Address: Near Sai Temple Patrapada, Balasore, Tapasi, Odisha - 756002 Phone: +91-97769 71611
  • 2. 1.Log in to Facebook: Sign in to your personal Facebook account. If you don't have one, you'll need to create one. 2.Go to Pages: Once logged in, click on the arrow in the top-right corner of Facebook, then click "Create Page" from the drop-down menu. 3.Choose Page Type: Select the type of page you want to create (e.g., Business or Brand, Community or Public Figure, etc.). 4.Fill in Details: Enter basic information about your page, such as the name, category, description, and profile picture. Make sure everything is accurate and reflects your page's purpose. 5.Customize Page: Add a cover photo that represents your page and reflects its theme or purpose. You can also add additional details like your website URL, contact information, and any other relevant information. 1.Profile Picture: Upload a clear and recognizable profile picture that represents your page, such as a logo or a professional photo. 2.Cover Photo: Choose an eye-catching cover photo that reflects your page's theme or purpose. This image should be visually appealing and complement your profile picture.
  • 3.
  • 4.
  • 5.
  • 6. 3.About Section: Fill out the "About" section with relevant information about your page, including a brief description, contact details, and links to your website or other social media profiles. 4.Username: Set a unique username (also known as a vanity URL) for your page, making it easier for people to find and tag your page. 5.Templates and Tabs: Customize the layout of your page by selecting a template and arranging tabs to highlight the most important content for your audience. 6.Call-to-Action Button: Add a call-to-action button to your page, encouraging visitors to take specific actions such as contacting you, visiting your website, or booking an appointment. 7.Featured Images and Videos: Showcase your best content by featuring images and videos on your page. You can pin posts to the top of your page to ensure they're easily accessible to visitors. 8.Settings: Explore the various settings options to customize privacy settings, notification preferences, and visitor post settings according to your preferences.
  • 7. 6.Explore Page Settings: Adjust your page settings according to your preferences. You can control things like privacy, notifications, and visitor posts. Add Content: Start posting content to your page. This could include updates, photos, videos, events, and more. Make sure your content is engaging and relevant to your audience. 7.Invite People: Invite your friends, family, and followers to like and follow your page. You can also promote your page to reach a wider audience through Facebook ads. Engage with Your Audience: Respond to comments, messages, and posts from your audience. Engaging with your followers will help you build a stronger community around your page. 8.Monitor Performance: Keep track of your page's performance using Facebook Insights. This tool provides valuable data on your page's reach, engagement, and audience demographics, allowing you to make informed decisions about your content strategy.