Verdex Green Energy Solutions conducted a Facebook marketing campaign to strengthen its online and social media presence. It created several ads targeting different audiences to increase engagement, awareness, and calls to action. The ads reached over 5,000 people and received positive feedback, including 11 inquiries. Analytics showed improved metrics like post reach and engagement. The campaign validated that digital marketing on Facebook can effectively reach audiences and generate leads with a small advertising budget. Lessons included testing different ad formats and using analytics to optimize campaigns.
Grace Solar is a solar energy company established in 2006 that provides solar solutions across Pakistan and Afghanistan. It has partnerships with major international solar brands and has installed various solar projects including powering hospitals, schools, fuel pumps, banks, vaccine refrigerators, water pumps, and lanterns. Grace Solar aims to promote solar energy and provide sustainable energy solutions to address Pakistan's energy challenges.
This is the marketing business plan for a proposed start-up company on Solar Photovoltaics (PV). The report contains detailed insights on strategic positioning of the company in the current US markets.
It was prepared on my enthusiasm for start-up company in solar PV arena, with the guidance of Prof. Mary Caravella.
Executive Summary Solar Energy Without Borders, Inc. is inviting Stakeholders...Syed Hashimi
This document provides an overview of Solar Energy Without Borders Inc. (SEWB), a solar energy company based in Houston, Texas. SEWB is seeking $100 million in investment for three ventures: 1) Acquiring and upgrading an existing $30 million solar cell and module manufacturing facility, 2) Lending $30 million to an Indian company for a 30 MW solar project, and 3) Using $20 million for R&D, marketing, and promoting solar products globally. The document outlines SEWB's management team and provides projected financials showing growing annual revenues and healthy cash balances over the first five years.
The document provides a business plan for a solar panel company in Pakistan called Green Co. The summary is:
[1] Green Co aims to provide cost-effective solar energy solutions to address Pakistan's electricity crisis and high utility bills by importing and selling solar panel systems.
[2] The systems will consist of solar panels, batteries, and chargers to power lights for 2-3 days without electricity. Additional products like LED lights and floodlights will also be offered.
[3] Green Co sees an opportunity in Pakistan's abundant sunlight and plans to market customized solar solutions to households, businesses for signage/billboards, and event planners to help overcome the country's energy shortage.
#Climatechange is causing global #water shortages, so #SABIC is working hard to reduce freshwater usage across our businesses. Our 2019 #Sustainability Report spells out key achievements, including a 12.6% reduction in water intensity compared to the baseline year of 2010. We’re implementing a range of strategies—from using condensate instead of clean water in evaporators to installing a microfiltration unit in drought-prone Spain. In addition to internal water conservation, #SABIC is doing their part to help local communities optimize water resources. Learn more by downloading SABIC’s 2019 Sustainability Report: https://www.sabic.com/assets/en/Images/SABIC-Sustainability-Report-2019-eng_tcm1010-22136.pdf
Truelite is a market-leading innovator in Smart Solar Street lighting that successfully completed more than 100,000 Solar Lighting. We are a Brand, a System Integrator, and an Interface delivering the cutting edge solutions in the Lighting and Solar Energy Industry. Truelite as a renowned brand for LED lighting is incorporated in Las Vegas, USA, the City of Lights. The massive energy-saving and numerable benefits associated with solar street lighting attract emerging economies to use solar technology into the public area lighting, however lack of expertise and long integration made some early trials failed in the region. This was the time when Truelite emerges as the most trusted Solar Street lighting Integrator with systems installed is successfully working and exceeding the expectations. Thanks of the 50 checkpoint list developed by our Solar RD team for the foolproof system design and perfect installations and guidelines.
This document discusses marketing strategies for rural solar products by Luminous Solar Products. It begins with background on solar cells and why rural areas were chosen. It then analyzes the company's current 4P marketing strategy of product, price, place and promotion. A SWOT analysis is provided. The current marketing strategy of partnering with the government on solar street lights is described. A new marketing strategy is proposed targeting rural agricultural customers with affordable product packages, communication through local government and events, expanded rural retailer distribution, and smaller product packs. Regular rural area visits are recommended to meet demand.
SABIC Solutions for Electrical & ElectronicsKaylen Wong
SABIC provides thermoplastic resin solutions for various electrical and electronic applications. They offer a range of materials including polycarbonate (PC), polycarbonate/acrylonitrile-butadiene-styrene (PC/ABS), and acrylonitrile-styrene-acrylate (ASA) resins that provide benefits such as flame retardancy, high heat resistance, impact strength, and design flexibility. These materials are used in applications including housings, connectors, switches, and other components for electronic devices, infrastructure, and lighting. SABIC has expertise in material development, processing, and application support to help customers drive innovation.
Grace Solar is a solar energy company established in 2006 that provides solar solutions across Pakistan and Afghanistan. It has partnerships with major international solar brands and has installed various solar projects including powering hospitals, schools, fuel pumps, banks, vaccine refrigerators, water pumps, and lanterns. Grace Solar aims to promote solar energy and provide sustainable energy solutions to address Pakistan's energy challenges.
This is the marketing business plan for a proposed start-up company on Solar Photovoltaics (PV). The report contains detailed insights on strategic positioning of the company in the current US markets.
It was prepared on my enthusiasm for start-up company in solar PV arena, with the guidance of Prof. Mary Caravella.
Executive Summary Solar Energy Without Borders, Inc. is inviting Stakeholders...Syed Hashimi
This document provides an overview of Solar Energy Without Borders Inc. (SEWB), a solar energy company based in Houston, Texas. SEWB is seeking $100 million in investment for three ventures: 1) Acquiring and upgrading an existing $30 million solar cell and module manufacturing facility, 2) Lending $30 million to an Indian company for a 30 MW solar project, and 3) Using $20 million for R&D, marketing, and promoting solar products globally. The document outlines SEWB's management team and provides projected financials showing growing annual revenues and healthy cash balances over the first five years.
The document provides a business plan for a solar panel company in Pakistan called Green Co. The summary is:
[1] Green Co aims to provide cost-effective solar energy solutions to address Pakistan's electricity crisis and high utility bills by importing and selling solar panel systems.
[2] The systems will consist of solar panels, batteries, and chargers to power lights for 2-3 days without electricity. Additional products like LED lights and floodlights will also be offered.
[3] Green Co sees an opportunity in Pakistan's abundant sunlight and plans to market customized solar solutions to households, businesses for signage/billboards, and event planners to help overcome the country's energy shortage.
#Climatechange is causing global #water shortages, so #SABIC is working hard to reduce freshwater usage across our businesses. Our 2019 #Sustainability Report spells out key achievements, including a 12.6% reduction in water intensity compared to the baseline year of 2010. We’re implementing a range of strategies—from using condensate instead of clean water in evaporators to installing a microfiltration unit in drought-prone Spain. In addition to internal water conservation, #SABIC is doing their part to help local communities optimize water resources. Learn more by downloading SABIC’s 2019 Sustainability Report: https://www.sabic.com/assets/en/Images/SABIC-Sustainability-Report-2019-eng_tcm1010-22136.pdf
Truelite is a market-leading innovator in Smart Solar Street lighting that successfully completed more than 100,000 Solar Lighting. We are a Brand, a System Integrator, and an Interface delivering the cutting edge solutions in the Lighting and Solar Energy Industry. Truelite as a renowned brand for LED lighting is incorporated in Las Vegas, USA, the City of Lights. The massive energy-saving and numerable benefits associated with solar street lighting attract emerging economies to use solar technology into the public area lighting, however lack of expertise and long integration made some early trials failed in the region. This was the time when Truelite emerges as the most trusted Solar Street lighting Integrator with systems installed is successfully working and exceeding the expectations. Thanks of the 50 checkpoint list developed by our Solar RD team for the foolproof system design and perfect installations and guidelines.
This document discusses marketing strategies for rural solar products by Luminous Solar Products. It begins with background on solar cells and why rural areas were chosen. It then analyzes the company's current 4P marketing strategy of product, price, place and promotion. A SWOT analysis is provided. The current marketing strategy of partnering with the government on solar street lights is described. A new marketing strategy is proposed targeting rural agricultural customers with affordable product packages, communication through local government and events, expanded rural retailer distribution, and smaller product packs. Regular rural area visits are recommended to meet demand.
SABIC Solutions for Electrical & ElectronicsKaylen Wong
SABIC provides thermoplastic resin solutions for various electrical and electronic applications. They offer a range of materials including polycarbonate (PC), polycarbonate/acrylonitrile-butadiene-styrene (PC/ABS), and acrylonitrile-styrene-acrylate (ASA) resins that provide benefits such as flame retardancy, high heat resistance, impact strength, and design flexibility. These materials are used in applications including housings, connectors, switches, and other components for electronic devices, infrastructure, and lighting. SABIC has expertise in material development, processing, and application support to help customers drive innovation.
Media Plan Recommendation for Solar Energy CompanyAglazer1
The document provides a 2013 media plan recommendation for the Solar Energy Industries Association (SEIA). It analyzes the Abx Convention trade show and alternative tactics. Key findings show the Boston market is untapped for solar energy and the subject is unfamiliar. The plan recommends SEIA participate in Abx with an education-focused booth and partner with cutting-edge solar products to generate awareness of solar energy solutions through associated buzz.
The document discusses Primotech Energy Solutions, an Indian company that provides solar energy products and services as a cost-effective alternative to address India's electricity crisis. The company's mission is to provide high quality, reliable, and affordable green energy solutions globally using scientific and technical expertise. It offers solar panel systems, batteries, chargers, LED lights, and consulting services and aims to increase sales and awareness of solar energy options.
This document summarizes the key parameters for upgrading existing buildings to become green buildings. It discusses the markets and benefits for greening existing office, retail, and other commercial buildings. It also examines the costs of upgrading buildings, including cost drivers and return on investment. Some of the main challenges of greening existing buildings are barriers like higher perceived costs, unproven benefits, and lack of appropriate financing. Overall green buildings can provide economic benefits through reduced operating costs, higher rents and occupancies, and marketing advantages.
This document provides an overview of solar PV power policy and business opportunities in Saudi Arabia. It discusses solar PV technology, equipment, plant schematics, business models, solar irradiation maps, and KSA small-scale solar PV system regulations. The key opportunities outlined are for individuals to work as solar consultants, contractors, system integrators or material suppliers. Eligible consumers can install small-scale solar PV systems from 1kW to 2MW across residential, commercial and industrial sectors.
This document provides an overview of business opportunities in the solar industry. It discusses specific industry sectors like selling solar products, developing solar projects, and providing services. It also covers solar terminology, leading manufacturers, and emerging technologies. The document aims to educate readers on the growing solar market and various ways one can start a solar-related business.
1) Explain your product and value proposition in 1-2 concise sentences. Focus on how it helps homeowners save on energy costs through personalized recommendations and optimizations.
2) Highlight your business model and potential revenue streams. Emphasize partnerships with solar installers to bundle your product and a subscription-based service.
3) Share customer validation so far. Note interest from homeowners in saving energy and solar companies as potential distribution partners.
4) Request the funding amount needed and how it will be used - to further develop the product and web service, and for customer acquisition like marketing.
This is a business concept proposal for a manufacturing business that will produce very low cost solar panels based on carbon nanotube technology. We will manufacture low cost, very affordable solar panels, to enable very poor households in Africa to access electricity for the first time in their lives. The solar panels are cheaper than any other alternative, yet so robust that no skilled installation or maintenance are required.
Surya International is an ISO 9001:2008 and ISO 14001 certified solar EPC contractor in India. They have over 1000 employees with experience in various fields and have completed over 200 MW of solar power plant projects. Their objectives include installing solar technologies like power plants, water pumps, street lights, and home lights to support India's renewable energy goals. They also manufacture infrastructure equipment and provide full solar energy solutions.
The document summarizes Dexler Energy's sustainable sourcing option for renewable energy in India that utilizes smart soilless farming infrastructure under solar panels to grow crops. This approach addresses issues with acquiring large tracts of farmland for solar projects by adding farming back to the land through a hydroponic system. The system allows multiple crops to be grown per year independently of soil quality while reducing water usage by 95%. This creates social, environmental and financial benefits for farmers, solar project owners, and the community.
The document discusses EcoCompass, a company that aims to connect consumers directly with manufacturers of renewable energy and weatherization products. It seeks to simplify the process of finding and purchasing these products while cutting out middlemen to provide the best prices. EcoCompass will provide recommendations tailored to users' specific needs and locations. It will also connect consumers to contractors to install products and help navigate government incentives programs. The company believes this unified marketplace approach can capture a significant portion of the growing residential, commercial, and government energy efficiency markets.
Fact sheet on the cem's appliance efficiency initiative (sead)Christina Parmionova
The agenda was developed by Sustainable Energy for All's High-Level Group, which includes distinguished leaders from government, the private sector and civil society, as well as three CEM ministers including: Steven Chu, U.S. Secretary of Energy; Edison Lobão, Brazilian Minister of Mines and Energy; and Farooq Abdullah, Minister of New and Renewable Energy of India.
It’s time for Solar to empower the world. There are enormous opportunities in solar business. Opportunities in solar business have given rise to many entrepreneurs. A very bigger boom is expected in solar business in expected in the very near future.
The document discusses Barefoot Power, a global solar energy company founded in 2005. It has impacted over 42 million lives worldwide by innovating solar products and distribution solutions to power rural populations. It has a presence in over 22 countries and has sold over 1 million solutions globally. It provides a range of solar home system products certified by Lighting Global and MNRE India that power lights, fans, TVs and more. It also offers business support services like training, marketing, and after-sales service.
The document proposes reinvesting the University of Colorado Foundation's assets in oil and natural gas into green companies to promote environmental sustainability. It recommends investments in several solar and clean technology companies, including First Solar, JinkoSolar, Juwi Solar, and Lucintech, which are startups or publicly traded companies developing technologies like solar panels, solar farms, and semi-transparent photovoltaic window coatings. The investments would support these companies' growth and leadership in developing renewable energy solutions.
The document provides a techno-commercial proposal for a 50 kW solar PV system to be installed at the JW Marriott Hotel in Delhi. The key aspects summarized are:
1. The system will include 200 solar panels totaling 50 kW DC capacity, grid-tied solar inverters, mounting structures, and other electrical components.
2. It is estimated to generate 71,000 kWh of electricity annually and will cover an area of around 6,000 square feet.
3. The total turnkey cost is estimated to be Rs. 56,75,000 with a 1 year warranty on installation and components.
This document outlines the objectives, components, technical details, pricing, marketing mix, and future expansion plans for a solar-powered air cooler called SunKul. The key objectives are to save power and electricity costs, reduce maintenance expenses by replacing electric pumps, and provide cooling for rural areas without electricity. The solar cooler uses solar panels, batteries, fans, and a cooler body to provide up to 12 hours of cooling powered by the sun. It is priced at 21,000 rupees and marketed primarily to rural areas of Maharashtra. The company plans to expand manufacturing and move into larger cities over the next 6 years.
This document provides a business plan for a proposed company called Sun Light Energy Solutions Pvt Ltd that aims to introduce solar panel systems as a cost-effective energy source for India. The plan outlines the company's goals of reducing energy costs and increasing awareness of solar energy. It describes the solar panel products and services that would be imported from China and sold, including complete solar panel systems, batteries, chargers, and LED lights. Market analysis shows opportunities in outdoor advertising and residential/commercial sectors. The management structure and financial projections are also summarized.
This document provides an overview of a business plan for an Indian company called Sun Light Energy Solutions Pvt Ltd that aims to provide cost-effective solar panel systems as an energy source. The summary includes:
- The company wants to import solar panels from China to provide affordable solar energy products and services in India.
- The objectives are to increase sales and awareness of solar energy alternatives while keeping products affordable for customers.
- Opportunities exist in India's need for energy and its suitable climate, and the company aims to be a leading provider of solar solutions.
- The plan is to import panels and batteries from China and provide full solar systems along with supportive products and lighting services.
Roots>< by Sky Groups specializes in solar solutions and other environmentally friendly products and services. It was founded in 2020 by entrepreneurs in the social and environmental sectors. The company's vision is to contribute to sustainable renewable energy globally. Its mission is to lead the transition to renewable energy by providing high-quality, efficient energy solutions. The company's roadmap involves customer inquiries, site visits, installation within 15 days, and verification. It plans to generate revenue through its sales funnel and various solar product solutions while creating value for customers, partners, shareholders and employees.
The document provides case studies and summaries of work EcoAlign has done with various clients in the energy and environmental sectors. It describes projects developing marketing strategies and branding for companies in areas like utility customer experience, smart grid technology, LED lighting, geothermal heating, and daylighting. For each client, it summarizes the client and situation, EcoAlign's proposed solution, and the outcomes of the work.
Media Plan Recommendation for Solar Energy CompanyAglazer1
The document provides a 2013 media plan recommendation for the Solar Energy Industries Association (SEIA). It analyzes the Abx Convention trade show and alternative tactics. Key findings show the Boston market is untapped for solar energy and the subject is unfamiliar. The plan recommends SEIA participate in Abx with an education-focused booth and partner with cutting-edge solar products to generate awareness of solar energy solutions through associated buzz.
The document discusses Primotech Energy Solutions, an Indian company that provides solar energy products and services as a cost-effective alternative to address India's electricity crisis. The company's mission is to provide high quality, reliable, and affordable green energy solutions globally using scientific and technical expertise. It offers solar panel systems, batteries, chargers, LED lights, and consulting services and aims to increase sales and awareness of solar energy options.
This document summarizes the key parameters for upgrading existing buildings to become green buildings. It discusses the markets and benefits for greening existing office, retail, and other commercial buildings. It also examines the costs of upgrading buildings, including cost drivers and return on investment. Some of the main challenges of greening existing buildings are barriers like higher perceived costs, unproven benefits, and lack of appropriate financing. Overall green buildings can provide economic benefits through reduced operating costs, higher rents and occupancies, and marketing advantages.
This document provides an overview of solar PV power policy and business opportunities in Saudi Arabia. It discusses solar PV technology, equipment, plant schematics, business models, solar irradiation maps, and KSA small-scale solar PV system regulations. The key opportunities outlined are for individuals to work as solar consultants, contractors, system integrators or material suppliers. Eligible consumers can install small-scale solar PV systems from 1kW to 2MW across residential, commercial and industrial sectors.
This document provides an overview of business opportunities in the solar industry. It discusses specific industry sectors like selling solar products, developing solar projects, and providing services. It also covers solar terminology, leading manufacturers, and emerging technologies. The document aims to educate readers on the growing solar market and various ways one can start a solar-related business.
1) Explain your product and value proposition in 1-2 concise sentences. Focus on how it helps homeowners save on energy costs through personalized recommendations and optimizations.
2) Highlight your business model and potential revenue streams. Emphasize partnerships with solar installers to bundle your product and a subscription-based service.
3) Share customer validation so far. Note interest from homeowners in saving energy and solar companies as potential distribution partners.
4) Request the funding amount needed and how it will be used - to further develop the product and web service, and for customer acquisition like marketing.
This is a business concept proposal for a manufacturing business that will produce very low cost solar panels based on carbon nanotube technology. We will manufacture low cost, very affordable solar panels, to enable very poor households in Africa to access electricity for the first time in their lives. The solar panels are cheaper than any other alternative, yet so robust that no skilled installation or maintenance are required.
Surya International is an ISO 9001:2008 and ISO 14001 certified solar EPC contractor in India. They have over 1000 employees with experience in various fields and have completed over 200 MW of solar power plant projects. Their objectives include installing solar technologies like power plants, water pumps, street lights, and home lights to support India's renewable energy goals. They also manufacture infrastructure equipment and provide full solar energy solutions.
The document summarizes Dexler Energy's sustainable sourcing option for renewable energy in India that utilizes smart soilless farming infrastructure under solar panels to grow crops. This approach addresses issues with acquiring large tracts of farmland for solar projects by adding farming back to the land through a hydroponic system. The system allows multiple crops to be grown per year independently of soil quality while reducing water usage by 95%. This creates social, environmental and financial benefits for farmers, solar project owners, and the community.
The document discusses EcoCompass, a company that aims to connect consumers directly with manufacturers of renewable energy and weatherization products. It seeks to simplify the process of finding and purchasing these products while cutting out middlemen to provide the best prices. EcoCompass will provide recommendations tailored to users' specific needs and locations. It will also connect consumers to contractors to install products and help navigate government incentives programs. The company believes this unified marketplace approach can capture a significant portion of the growing residential, commercial, and government energy efficiency markets.
Fact sheet on the cem's appliance efficiency initiative (sead)Christina Parmionova
The agenda was developed by Sustainable Energy for All's High-Level Group, which includes distinguished leaders from government, the private sector and civil society, as well as three CEM ministers including: Steven Chu, U.S. Secretary of Energy; Edison Lobão, Brazilian Minister of Mines and Energy; and Farooq Abdullah, Minister of New and Renewable Energy of India.
It’s time for Solar to empower the world. There are enormous opportunities in solar business. Opportunities in solar business have given rise to many entrepreneurs. A very bigger boom is expected in solar business in expected in the very near future.
The document discusses Barefoot Power, a global solar energy company founded in 2005. It has impacted over 42 million lives worldwide by innovating solar products and distribution solutions to power rural populations. It has a presence in over 22 countries and has sold over 1 million solutions globally. It provides a range of solar home system products certified by Lighting Global and MNRE India that power lights, fans, TVs and more. It also offers business support services like training, marketing, and after-sales service.
The document proposes reinvesting the University of Colorado Foundation's assets in oil and natural gas into green companies to promote environmental sustainability. It recommends investments in several solar and clean technology companies, including First Solar, JinkoSolar, Juwi Solar, and Lucintech, which are startups or publicly traded companies developing technologies like solar panels, solar farms, and semi-transparent photovoltaic window coatings. The investments would support these companies' growth and leadership in developing renewable energy solutions.
The document provides a techno-commercial proposal for a 50 kW solar PV system to be installed at the JW Marriott Hotel in Delhi. The key aspects summarized are:
1. The system will include 200 solar panels totaling 50 kW DC capacity, grid-tied solar inverters, mounting structures, and other electrical components.
2. It is estimated to generate 71,000 kWh of electricity annually and will cover an area of around 6,000 square feet.
3. The total turnkey cost is estimated to be Rs. 56,75,000 with a 1 year warranty on installation and components.
This document outlines the objectives, components, technical details, pricing, marketing mix, and future expansion plans for a solar-powered air cooler called SunKul. The key objectives are to save power and electricity costs, reduce maintenance expenses by replacing electric pumps, and provide cooling for rural areas without electricity. The solar cooler uses solar panels, batteries, fans, and a cooler body to provide up to 12 hours of cooling powered by the sun. It is priced at 21,000 rupees and marketed primarily to rural areas of Maharashtra. The company plans to expand manufacturing and move into larger cities over the next 6 years.
This document provides a business plan for a proposed company called Sun Light Energy Solutions Pvt Ltd that aims to introduce solar panel systems as a cost-effective energy source for India. The plan outlines the company's goals of reducing energy costs and increasing awareness of solar energy. It describes the solar panel products and services that would be imported from China and sold, including complete solar panel systems, batteries, chargers, and LED lights. Market analysis shows opportunities in outdoor advertising and residential/commercial sectors. The management structure and financial projections are also summarized.
This document provides an overview of a business plan for an Indian company called Sun Light Energy Solutions Pvt Ltd that aims to provide cost-effective solar panel systems as an energy source. The summary includes:
- The company wants to import solar panels from China to provide affordable solar energy products and services in India.
- The objectives are to increase sales and awareness of solar energy alternatives while keeping products affordable for customers.
- Opportunities exist in India's need for energy and its suitable climate, and the company aims to be a leading provider of solar solutions.
- The plan is to import panels and batteries from China and provide full solar systems along with supportive products and lighting services.
Roots>< by Sky Groups specializes in solar solutions and other environmentally friendly products and services. It was founded in 2020 by entrepreneurs in the social and environmental sectors. The company's vision is to contribute to sustainable renewable energy globally. Its mission is to lead the transition to renewable energy by providing high-quality, efficient energy solutions. The company's roadmap involves customer inquiries, site visits, installation within 15 days, and verification. It plans to generate revenue through its sales funnel and various solar product solutions while creating value for customers, partners, shareholders and employees.
The document provides case studies and summaries of work EcoAlign has done with various clients in the energy and environmental sectors. It describes projects developing marketing strategies and branding for companies in areas like utility customer experience, smart grid technology, LED lighting, geothermal heating, and daylighting. For each client, it summarizes the client and situation, EcoAlign's proposed solution, and the outcomes of the work.
Helping mining companies with their sustainability strategiesSchneider Electric
Schneider Electric™ has a proven record of leading
companies to thriving sustainability programs across
economic, environmental, and social dimensions. As
a global leader in sustainability services, we provide
an end-to-end solution that truly sets us apart from
others and integrates strategies, technologies, and
implementation capabilities.
Lessons from India on how companies, utilities and government can work together to power industry with affordable clean energy. Learn more at https://www.wri.org/events/2017/03/webinar-how-companies-are-buying-clean-energy-india
Prime Quest Energy SA is an emerging South African company that provides energy-efficient LED lighting solutions. It has a partnership with Philips Lighting, the global leader in lighting technology. Prime aims to reduce energy costs and consumption for customers in key sectors like public, healthcare, and industrial. It offers customized LED lighting installations, designs, and services backed by Philips' industry-leading warranties. This helps customers lower costs while improving their lighting and becoming more environmentally sustainable.
Our core product, the Evodia Solar Table, is the solution to the growing demand for
sustainable electrical power outdoors. The Evodia Solar Table is an outdoor solar
charging station that provides off-grid clean energy to power mobile and portable
devices, Wi-Fi and lighting in the form of a canopied table with seating. Maximizing the
sustainability, utility, and value of outdoor spaces. We are raising $275,000 in this private early stage bridge to Series A Crowdfund.
Blueneba meaning Bluesky is a company formed by professionals with over 20 years of individual experience in using Technology to enhance life of people.
Blueneba Technologies Pvt Ltd is an empaneled Vendor of MP Urja Vikas Nigam Ltd for projects under Market mode. With offices in Gurgaon and Bhopal and permanent teams working in Delhi/NCR, MP, Bangalore and Hyderabad we are amongst the fastest growing Roof TOP Solar Energy company with very strong focus on Customer, Quality and Commitment
Firstgreen is a global EPC and consulting firm providing renewable energy and energy efficiency services. It has over 10 years of experience executing solar projects worldwide, including over 500 MW of utility-scale and rooftop solar installations. The company offers various services including project management, design and engineering, EPC, training and capacity building, and solar advisory services to clients in industries such as real estate, banking, and private equity.
Challenges and best practices in financing to accelerate industry decarbonisa...OECD Environment
"Challenges and best practices in financing to accelerate industry decarbonisation", OECD Series of Webinars on low carbon hydrogen and industry decarbonisation, 14 June 2023
Joining Forces - the case for collaborationAlex Lankester
This document discusses the benefits of collaboration between businesses in achieving sustainability goals. It argues that tackling sustainability challenges requires coordinated collective action across supply chains. Working collaboratively through fully-linked information sharing can help businesses save money by reducing impacts and risks, and innovating and growing. Examples show energy efficiency collaborations generating estimated savings of hundreds of millions of euros for food suppliers. Collaboration supports identifying and implementing initiatives like LED lighting and refrigeration upgrades. Case studies demonstrate individual companies achieving energy and cost savings by learning from others' experiences through collaborative platforms.
A presentation given to 400 business students and professors in Guadalajara, Mexico on September 19 2013. It covers: CSR definitions, trends now and in the future, company case studies, the business case for CSR and sustainability and the issues of the future. Looks at Marks & Spencer, Unilever, Siemens, General Electric company
UCICLE will be an aggregator website that helps customers find the best prices when recycling old electrical goods like mobile phones, laptops, TVs and other devices. Their goal is to create a customer-centric platform that allows users to earn money from unwanted items while also promoting environmentally-friendly recycling. The executive summary outlines plans to launch through integrated marketing, with a budget of £3 million over two years to drive revenue of £3 million and recruit 1 million customers by the end of 2015. Key competitors include other aggregator sites that focus only on mobile phones as well as broader recycling comparison sites.
ON Semiconductor Corporate Social Responsibility ReportON Semiconductor
ON Semiconductor's vision is to positively impact the lives of every person on the planet, we will create the innovative, energy saving, silicon-based technology necessary to ensure that tomorrow's electronics operate with remarkably improved efficiency.
W+B Energy helps large companies in the Philippines immediately save millions of pesos per month on their electricity bills. Through proprietary modelling of companies' load profiles and billing statements, W+B can identify savings opportunities in negotiating new supply contracts or analyzing the competitive electricity market. Led by managing director Engr. Remigio De Ungria, who has extensive experience in the deregulated electricity sector, W+B closely monitors industry developments to help companies optimize their energy costs with no upfront investments.
This document discusses business models for green buildings. It provides examples of six business models:
1) Developing properties for rental by operating the building to recover additional investment costs.
2) Achieving lower prices through pre-fabrication and economies of scale in production.
3) Using public support programs to subsidize energy efficient social housing and bring down costs.
4) Building collectively through cooperative housing models.
5) Guaranteeing energy performance through energy supply contracting.
6) Building with low carbon materials to reduce emissions over the building lifecycle.
Case studies from companies around the world demonstrate how each model works in practice and the benefits for customers, investors, and the environment.
This webinar from WRI provides resources for apparel companies to reduce their environmental impact. It discusses setting science-based emissions reduction targets in line with climate goals. Initiatives presented include engaging suppliers to transition their energy sources and measuring water risks. Alternative business models are explored to decouple business growth from resource use, such as clothing reuse markets. The webinar promotes collaboration across the value chain and WRI's tools and advisory services for sustainable operations.
presentation on the triple bottom line performance of AirtelHarsh Shah
This is a presentation made as a part of our Corporate Social Responsibility project. We have analyzed the triple bottom line performance of AirTel on the basis of their sustainability reports of 2011-12 and 2012-13.
Similar to Facebook Marketing Campaign for Verdex Green Energy Solutions (20)
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
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Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Facebook Marketing Campaign for Verdex Green Energy Solutions
1. VERDEX GREEN ENERGY SOLUTIONS
Facebook Marketing Campaign 2019
FACEBOOK MARKETING CAMPAIGN
GILBERT MAGHUYOP
Ateneo Graduate School of Business
Digital Marketing
Prof. Bong De Ungria
2. VERDEX GREEN ENERGY SOLUTIONS
Facebook Marketing Campaign 2019
SIX YEARS AGO
A coastal town in Occidental Mindoro which produces
significant rice requirement of Metro Manila had a project to
irrigate one of its rice fields that has no access to electricity.
The project is crucial during the 2nd cropping for 2013 where
water is very scarce in the area. Verdex Green Energy
Solutions services (a small scale company that provides
and develops solutions for agricultural, commercial, industrial &
residential applications) was tapped to deliver and install
Submersible Solar Water Pump with Genset backup.
Global organizations, including the local non-government organization that
sponsors the irrigation project in Occidental Mindoro are now faced with strong
measure to manage and reduce carbon emission while delivering service to the
people.
Business owners & even home owners invest on solar panels with aim to
reduce paid electrical consumption in the long run and reduce carbon footprint.
3. VERDEX GREEN ENERGY SOLUTIONS
Facebook Marketing Campaign 2019
PROLOGUE
The building and usage of photovoltaics and silicone solar cells
have been around since the late 1980s, but only lately have
they begun to see some success with large commercial use of
this technology.
In further effort to promote the adaptation
of solar technology in the Philippines,
company like Verdex Green Energy
Solutions has teamed with organization
of the same advocacy from various
entrepreneurs, NGOs, hospitals, and
universities (which is to promote
alternative energy, building the nation,
and saving earth) as it gives the product a lot more credibility,
and helps to break down the barrier to our adoption.
4. VERDEX GREEN ENERGY SOLUTIONS
Facebook Marketing Campaign 2019
ABOUT THE COMPANY
Verdex Green Energy Solutions is currently a sustainability & renewable energy
system design & integrator company whose main objective is to make renewable
technologies easy and affordable for everyone to utilize without sacrificing product
quality.
Verdex Green Energy Solutions provides cost saving solutions not only to
agricultural & commercial establishments but also to exclusive residential villages.
Our solutions are perfect for properties that uses heavy electrical loads during the
day. Backed by 25 years linear output warranty on our solar panels and ROI of only
5 years, investment will literally pay for itself in a short period of time.
Products & Services Includes:
• Direct solar water pump system
• Grid-Tied Solar Power System (power savings)
• Off-Grid Solar Power System (power source for remote areas / backup power)
• Grid system rehabilitation
We partnered with the best manufacturers in the market, ensuring reliable after sales
support throughout the life of your system.
5. VERDEX GREEN ENERGY SOLUTIONS
Facebook Marketing Campaign 2019
ABOUT THE COMPANY
The company which started as a retailer/supplier of commercial bulbs & Photovoltaic
Modules for hobbyist, researchers and college students working on their thesis is
now an official partner of some of the following globally recognized brands in the field
of Renewable Energy:
LORENTZ GmbH & Co. KG
A German Company who leads in the technology in the field of PV Modules & Solar Powered Water
Pumps (Surface & Submersible Types)
Phocos AG
German Based Company who is among the world’s leader in solar powered charge controllers,
inverters, and components for autonomous power supply
Oriental & Motolite Marketing Corporation
A multinational but locally based lead acid battery manufacturing company with expertise in the field
of automotive and deep cycle batteries intended especially for renewable energy storage application
6. VERDEX GREEN ENERGY SOLUTIONS
Facebook Marketing Campaign 2019
OUR HISTORY
The company was conceptualized and established in 2010 by a
group of young engineers with interest in the field of renewable
energy, expertise in battery development, electric vehicles,
mechanical design, production/manufacturing industry & quality
system management.
Registered at the Department of Trade & Industry (DTI) on
August 19, 2010 with business address at 28A Morningstar
Drive, Sanville Subdivision, Culiat, Quezon City. Business
permit and Certificate of Registration was subsequently issued
by the Quezon City Government and Bureau of Internal
Revenue respectively.
7. VERDEX GREEN ENERGY SOLUTIONS
Facebook Marketing Campaign 2019
INDUSTRY CUSTOMER & COMPETITOR DETAILS
Industry Customers Analysis
• Agricultural (crops growing, livestock)
• LGUs (communal irrigation system & water supply system)
• Industrial sectors (businesses with 24/7 operation)
• Resorts & hotels
• High-mid, High-end residential
Some of our partner clients:
8. VERDEX GREEN ENERGY SOLUTIONS
Facebook Marketing Campaign 2019
INDUSTRY CUSTOMER & COMPETITOR DETAILS
Industry Competitor Analysis
• Solar Installers
• Systems Integrators
9. VERDEX GREEN ENERGY SOLUTIONS
Facebook Marketing Campaign 2019
DESCRIPTION OF PRODUCTS & SERVICES
10. VERDEX GREEN ENERGY SOLUTIONS
Facebook Marketing Campaign 2019
DESCRIPTION OF PRODUCTS & SERVICES
11. VERDEX GREEN ENERGY SOLUTIONS
Facebook Marketing Campaign 2019
DESCRIPTION OF PRODUCTS & SERVICES
12. VERDEX GREEN ENERGY SOLUTIONS
Facebook Marketing Campaign 2019
DESCRIPTION OF PRODUCTS & SERVICES
14. VERDEX GREEN ENERGY SOLUTIONS
Facebook Marketing Campaign 2019
2019 BUSINESS CONTINUITY OBJECTIVES & KEY RESULT
Objectives Strategy
Stronger market share on
small to medium enterprises
• Penetrate leisure, real estate, high rise
residential water supply management.
• Establish relationship with contract growers
• Localized product demo to micro financers
Expand market coverage • Diversify to other alternative energy solutions
(biogas, wind, etc)
Nation building & collaboration • Program to donate a complete solutions kit
(solar powered pumps & panels to qualified
beneficiaries), government subsidy
• Pro bono seminars & trainings on alternative
energy solutions to cooperatives
Complete solutions provider Expanded product line and service coverage on
localized resources. Services that are not
limited to current products & installations but up
to consultations, shared expertise
15. VERDEX GREEN ENERGY SOLUTIONS
Facebook Marketing Campaign 2019
OBJECTIVES: Stronger market share on small to medium
enterprises
Key Initiatives: Effective Marketing Plan & Strategy Roadmap
• Strengthen online & social media presence
• Provides monetary incentive/bonus for every successful projects referral
• Partners with general contractors
• Strong partnership with local official distributors which provides projects
thru inquiries at their official channels and passed on to dealers
• Maintains Premier Sales & Service Partner for Lorentz Solar Water Pump
to differentiate with other regular dealers.
16. VERDEX GREEN ENERGY SOLUTIONS
Facebook Marketing Campaign 2019
Project Name Operationalize marketing initiatives for stronger market share on small to medium
enterprises
Business Case Verdex has been in existence since 2010 with an incremental growth of 100% year by year but only until
2017. Though the company have made decent growth in terms of net worth, velocity slows down with influx
of China made solar products and as the company just relies on passive clients thru unsolicited customer
queries from classified ads website and online marketplace like OLX, & Facebook.
This project charter aims to increase the velocity of growth of Verdex thru a Hoshin kanri (direction
management (Japanese: 方針管理 Hepburn: hōshin kanri ?)) method, devised to capture and cement
strategic goals as well as flashes of insight about the future and develop the means to bring these into reality
thru the identified initiatives.
Key Objectives Phase 1:
Establish position and increase market share
thru active marketing in Mimaropa, Calabarzon
& Central Luzon Region, and online or digital
marketing
Phase 2:
Expand network of partners but not limited to current
customers, suppliers, contractors in parallel of
diversifying the product offerings.
Timeline Phase 1: End of Q2’2019 Phase 2: Starting Q4’2019
Stakeholders Lorentz (supplier), Sunelec (distributor), Verdex partners, current clients
Stakeholders
Requirement as
Known
Business continuity, organizational growth, building nation
DEVELOPMENT PLAN, PROJECT CHARTER
17. VERDEX GREEN ENERGY SOLUTIONS
Facebook Marketing Campaign 2019
Project Name Operationalize marketing initiatives for stronger market share on small to medium
enterprises
High Level Risks • Because this project realizes opportunities on how big the market can be, this may help generate new
ideas on business opportunities or growth of existing businesses.
• Because we are not yet a large scale enterprise, we may not cater the needs of the influx of potential
clients from an aggressive marketing approach
Project Approval
Requirements
Approval for this project include:
• The management will approve the deliverables before planning efforts continue
• The management will approve propose changes on the NDA, service level agreements, contract with the
supplier & customer on items that would pertain to supplier deliverables & charges.
• Budget for Marketing Investment
Project Manager
and Authority
Level
Gilbert Maghuyop shall be the project manager for this project, have the authority to manage the
deliverables and its phasing, and determine the work breakdown structure to meet the desired result
Lemuel Maghuyop will oversee the business as full time operations manager.
DEVELOPMENT PLAN, PROJECT CHARTER (Cont.)
18. VERDEX GREEN ENERGY SOLUTIONS
Facebook Marketing Campaign 2019
Develop marketing & business
development capability that can
solicit projects full time
Strengthen social media presence.
(i.e. immediate handling of
queries, regular posting of projects
& advertisements online)
Enhance aftersales support team
capability to strengthen
relationship with existing clients,
develop advocacy.
Diversify into an exclusive
distributor of renewable energy
products (not only solar but also
wind, biogas, etc...) and develop
competent dealers that will carry
our brands.
Continuous
Improvement
Consistent biz reviews
w/ best known method
approach, SWOT,
surveys
Premiere Support
Solutions
Active Marketing
Ready response to
queries with live
respondents
Customer Experience
Zero customer complain
Business
Transformation
Efforts
Complete solutions
provider
READINESS TO FAST PHASE
INDUSTRY MARKET
REQUIREMENT ON
SUSTAINABILITY
Fair market share thru
aggressive marketing (digital)
Uncompromised Quality
Product & services evolution
thru growth initiatives (workforce
& personnel)
REALIZED BUSINESS
GROWTH WHILE TAKING A
TOUGH STANCE AGAINTS
CLIMATE CHANGE
MISSION STATEMENT
19. VERDEX GREEN ENERGY SOLUTIONS
Facebook Marketing Campaign 2019
FOCUS KEY INITIATIVES:
Strengthen online & social media presence
Current State:
Verdex Green Energy Solutions has a Facebook account created 2011. In almost
seven years time, the page have just got 8,469 likes and 8,474 followers.
20. VERDEX GREEN ENERGY SOLUTIONS
Facebook Marketing Campaign 2019
Pre-FB Marketing Campaign State:
Baselining from the data of FB page’ Insights before execution
of initiatives for the last 28 days Dec 17, 2018 – Jan 13, 2019
4/7 Metrics with
data shows
downtrend
performance
Low engagement
and activities in FB
missing the scale
of opportunity
21. VERDEX GREEN ENERGY SOLUTIONS
Facebook Marketing Campaign 2019
Task List from Initiatives:
1. Increase Insights’ key metric, a lead metric to reach max
potential of the digital marketing campaign with focus on:
• Awareness
• Engagement
• Action
2. Increase engagement thru an improve content digital
marketing focus to next target market demographics outside
agricultural industry such as:
• Responsible leisure (solar swimming pools)
• Mid-high rise residential water supply management
22. VERDEX GREEN ENERGY SOLUTIONS
Facebook Marketing Campaign 2019
Executions:
1. Created Ad for Post Engagement
Topic: Carried product
recognition for Service
Excellence
Budget Allocated: Ph280
Audience: Target
Duration: 8 Days
24. VERDEX GREEN ENERGY SOLUTIONS
Facebook Marketing Campaign 2019
Executions:
2. Created Ad for Promoting Call to Action
Topic: Value proposition
on responsible leisure
facilities
Budget Allocated: Ph400
Audience: Target
Duration: 5 Days
26. VERDEX GREEN ENERGY SOLUTIONS
Facebook Marketing Campaign 2019
Executions:
3. Created Ad for Post Engagement
Topic: Value proposition
of the product on new
target market, industry
Budget Allocated: Ph200
Audience: Target
Duration: 4 Days
28. VERDEX GREEN ENERGY SOLUTIONS
Facebook Marketing Campaign 2019
Executions:
4. Created Ad for Promoting Call to Action & Post
Engagement (w/ slideshow video)
Topic: Validation of
value proposition of the
Product & services offered
from an actual client
Budget Allocated: Ph390
Audience: Target
Duration: 3 Days
30. VERDEX GREEN ENERGY SOLUTIONS
Facebook Marketing Campaign 2019
Advertisement Summary:
31. VERDEX GREEN ENERGY SOLUTIONS
Facebook Marketing Campaign 2019
Advertisement Performance Review:
On the 3-day period of FB Marketing campaign, created
ads reach 5.3K people, 6.4K impressions, & 73 link clicks
32. VERDEX GREEN ENERGY SOLUTIONS
Facebook Marketing Campaign 2019
Customer Touchpoints Experience:
In just 3 days of running ads, 11 serious queries were
received across ads types, mostly from Promote Your
Send Message Button Ad
33. VERDEX GREEN ENERGY SOLUTIONS
Facebook Marketing Campaign 2019
Insights Analytics:
The Post Engagement and Link Clicks is significant at an
insignificant amount of advertising cost
34. VERDEX GREEN ENERGY SOLUTIONS
Facebook Marketing Campaign 2019
Insights Analytics:
Analytics on demographics is skewed to Men, on peak at
common break time hours
35. VERDEX GREEN ENERGY SOLUTIONS
Facebook Marketing Campaign 2019
Running FB Marketing Campaign State:
Validation of effectiveness on the campaign yields improvement
on all metric, primarily to Post Reach & Engagement.
Pre-CampaignCurrent State
36. VERDEX GREEN ENERGY SOLUTIONS
Facebook Marketing Campaign 2019
What Others Are Doing:
Big players in the Ph solar industry fully utilize Facebook on their
marketing operations from events, to pricing, & actual transactions
37. VERDEX GREEN ENERGY SOLUTIONS
Facebook Marketing Campaign 2019
Lesson’s Learned & Appreciation:
• Digital marketing thru Facebook ads is so powerful with the magnitude of
people you can reach. This can always be an immediate option to market
anything but to have an effective campaign, one must define the correct
audience thru a profiling & target demographics.
• Creating an ad is simple but requires skills and critical insights for it to be
effective. Different perspective must be considered from layout, to image
resolution, and the story.
• Marketers must design different factors on ads to experiment what will work
better in terms of viewers perspectives. Creating different ads with different
format is a good simulation to effectively know what is best for the product
being marketed, this can validated thru the analytics on the Ads Manager.
• With the right interpretation of the data provided by Ads Manager, perfect
response on received engagements, and competency to function on the
different level of customer path, the conversion to each phases would be
realized.