1. Buzz Report: Facebook’s IPO
May 2012 / Dominic Stoecklin

2. Total Buzz 18. May – 21. May 2012
9911 22%
9329 positive
5632
60%
neutral
104935
18%
News Blogs Forums Twitter negative
© 2012 Goldbach Interactive 2

3. Popularity 18. May – 21. May 2012
100000
90000
80000
70000
60000
50000
40000
30000
20000
10000
0
18.05.2012 19.05.2012 20.05.2012 21.05.2012
News Blogs Forums Twitter
© 2012 Goldbach Interactive 3

4. Country distribution 18. May – 21. May 2012
61% USA
7% UK
6% Canada
3% India
2% Australia
© 2012 Goldbach Interactive 4

5. Topics 18. May – 21. May 2012
© 2012 Goldbach Interactive 5

6. Twitter Analytics 18. May – 21. May 2012
5%
negative
92% neutral
3%
positive
© 2012 Goldbach Interactive 6

7. Top Sources on Twitter 18. May – 21. May 2012
© 2012 Goldbach Interactive 7

8. Most Retweeted Tweets 18. May – 21. May 2012
© 2012 Goldbach Interactive 8

9. / Query: "facebook ipo" OR "facebook-ipo" OR "facebooks ipo" OR "facebooks-
ipo" OR "facebook's ipo" OR "facebook's-ipo“
/ Tool: Sysomos MAP
/ Date: 18. May 2012 – 21. May 2012
/ Source of Picture: http://www.2space.net
© 2012 Goldbach Interactive 9

10. GOLDBACH INTERACTIVE (SWITZERLAND) AG / Dominic Stoecklin
Mattenstrasse 90, 2503 Biel/Bienne / Senior Consultant
Seestrasse 39, 8700 Küsnacht / +41 32 366 01 73
/ dominic.stoecklin@goldbachinteractive.ch
www.goldbachinteractive.ch / twitter.com/dstoecklin