Facebook Facts for the IPO

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Facebook Facts and Statistics compiled in anticipation of the Facebook IPO. Visit http://go.factbrowser.com/facebook-facts-IPO/
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  • What to know about Facebook: 15 facts for the IPO
  • The following PPT deck is a collection of some of the most useful Facebook facts we’ve collected on Factbrowser. We want you to feel free to use this deck for your own presentations. Add slides, personalize it, have a ball. All we ask is that you keep the sources evident for both facts and creative commons images, and that you help us in return by sharing Factbrowser.com with your companies, friends and social media networks in exchange.Factbrowser is a discovery engine for the most compelling facts, stats, reports, surveys, and studies on business and technology. We offer marketers, consultants, journalists and the intellectually curious a searchable database of thousands of insights and hand-picked source materials that's growing every day.
  • The Facebook gaming market will reach $2.79B in 2013, up from $1.31B in 2010 (Casual Games Association)
  • By 2015, 20% of U.S. online display advertising expenditures will go to Facebook (Pew Research)
  • Facebook will have 150MM U.S. users by 2014, up from 133MM in 2011 (eMarketer)
  • Facebook's U.S. user growth will be 3.6% in 2014, down from 13.4% growth in 2011 (eMarketer)
  • Facebook will earn $2.58B from U.S. ads in 2012, 51% of its global ad revenue (eMarketer)
  • Facebook's ad revenue will rise by 60% in 2012, to $5.06B (eMarketer)
  • 95% percent of U.S. online consumers have a Facebook account, compared to 62% for Twitter (Marketforce)
  • Pinterest generates more than 4x as much revenue per click as Twitter and 27% more revenue per click than Facebook. (Convertro)
  • The Asia-Pacific region leads the world in Facebook usage, with a 33% visitor share, followed by Europe (30%), North America (18%), Latin America (10%) and Mid-East Africa (9%). (Comscore)
  • Cost per click for Facebook ads increased by 25% between Q4 2011 and Q1 2012 (TBG Digital)
  • Retailers accounted for 23% of Facebook ad impressions in Q1 2012, compared to 19% for food and drink, 14% for finance, and 11% each for games and entertainment. (TBG Digital)
  • About FactbrowserFactbrowser is a discovery engine for the most compelling facts, stats, reports, surveys, and studies on business and technology.We're focused on making you smarter faster with a searchable database of thousands of insights and hand-picked source materials that's growing every day.
  • Facebook Facts for the IPO

    1. 1. What toKnow About 15 FactsFacebook for the IPO Image by:
    2. 2. Hey There Fact Seeker…The following PPT deck is a collection of some of the most usefulFacebook facts we’ve collected on Factbrowser. We want you to feel freeto use this deck for your own presentations.Add slides, personalize it, have a ball. All we ask is that you keep thesources evident for both facts and creative commons images, and that youhelp us in return by sharing Factbrowser.com with your companies, friendsand social media networks in exchange.Factbrowser is a discovery engine for the most compelling facts, stats,reports, surveys, and studies on business and technology. We offermarketers, consultants, journalists and the intellectually curious asearchable database of thousands of insights and hand-picked sourcematerials thats growing every day. PS. See all of Factbrowser’s 500+ facts on Facebook
    3. 3. The Facebook gaming market will reach$2.79B in 2013, up from $1.31B in2010 (Casual Games Association) Photo by: Ian D
    4. 4. By 2015, 20% of U.S. online displayadvertising expenditures will go to Facebook (Pew Research) Photo by: Johan Larsson
    5. 5. Facebook will have 150MM U.S. users by 2014, up from 133MM in 2011 (eMarketer) Photo by: KK+
    6. 6. Facebooks U.S. user growth will be 3.6% in 2014, down from 13.4% growth in 2011 (eMarketer) Photo by: Dan4th
    7. 7. Facebook will earn $2.58Bfrom U.S. ads in 2012, 51%of its global ad revenue(eMarketer) Photo by: Johan Larsson
    8. 8. Facebooks adrevenue will rise by60% in 2012, to$5.06B (eMarketer) Photo by: Simon Alparaz
    9. 9. 95% percent of U.S. online consumers have aFacebook account, compared to 62% for Twitter (Marketforce) Photo by James Cridland
    10. 10. By 2013, 60% of Fortune 500 companies willactively be engaging customers with Facebookmarketing, up from 20% today @Gartner_inc photo by Johan Larsson
    11. 11. While 75% of Millennials have “liked” anorganization on Facebook, once they do so, 69% rarely or never return to the fan page. (Appalachian State University) Photo by: B Rosen
    12. 12. Pinterest generates more than 4x as much revenue per click as Twitter and 27% morerevenue per click than Facebook. (Convertro) Photo by Dusty Pen
    13. 13. The Asia-Pacific region leads the world in Facebook usage, with a 33% visitor share, followed by Europe (30%), North America (18%), Latin America (10%) and Mid-East Africa (9%). (Comscore)Image from wikimedia commons
    14. 14. 79% of U.S. consumers who have liked a brandon Facebook did so in order to receive discountsor other incentives. (Market Force) Image by: CarbonNYC
    15. 15. Cost per click for Facebook ads increased by25% between Q4 2011 and Q1 2012(TBG Digital) Photo by: mediaboytodd
    16. 16. Retailers accounted for 23% of Facebook adimpressions in Q1 2012, compared to 19% forfood and drink, 14% for finance, and 11% eachfor games and entertainment. (TBG Digital) Photo by Thing Tree
    17. 17. About Factbrowser Factbrowser is a discovery engine for the most compelling facts, stats, reports, surveys, and studies on business and technology. Were focused on making you smarter faster with a searchable database of thousands of insights and hand-picked source materials thats growing every day. .www.Factbrowser.com • Get the latest facts in your inbox daily • Follow Factbrowser on Twitter • Follow the Factbrowser blog • Get "featured facts" as an RSS feed

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