If you want to use Facebook marketing to your advantage this holiday season to increase traffic and sales for your local business, try these things out: Facebook Local Events, Facebook Live, Messenger Bots, and more.

1. H O W L O C A L B U S I N E S S E S C A N U S E
F A C E B O O K T H I S H O L I D A Y S E A S O N

2. P R O M O T E I N -
S T O R E E V E N T S
Use Facebook Local to let
local customers know you're
having an in-person event!
Setting up events notifies
locals that something is
going on near them. It also
connects to your business
page, allows RSVPing, and
checking in to the event.

3. D O N ' T B E S C A R E D ;
G O L I V E !
Part of the allure of
small, local
businesses is knowing
who's behind the
counter! 1 in 5 videos
on Facebook is now
LIVE. Increase that
personal touch by
going live in the store.

4. S P E A K T O E V E R Y O N E
Did you know Facebook
supports more than 70
languages on its platform? If
your business is in an area
that speaks another
language, try translating
your posts. You can also
target your posts by
language and location.

5. Did you know people are 3.5
times more likely to open a
Facebook Message than a
marketing email? Chatbots
using FB Messenger are a
great way to offer customer
service 24/7, answering
frequently asked questions
and identifying leads.
I , R O B O T

6. S O U N D O F F !
If you're considering creating
video content (and you should,
Facebook loves it), remember
this: 85% of Facebook Users
watch videos with the sound off.
Captioned videos increase video
view time by an average of 12%!

7. D O N ' T J U S T S T A N D
T H E R E , A D V E R T I S E !
Facebook Ads are still a
super effective form of
online advertising. You
set the budget, and you
get a glimpse at the
approximate number of
people to reach. And, the
average cost-per-click is
pretty awesome too.

8. WT
H!
F B R E S O U R C E S
28 Powerful Facebook Stats Your Brand Can't Ignore in 2018
https://sproutsocial.com/insights/facebook-stats-for-marketers/
Facebook Translate Team
https://www.facebook.com/TranslateFacebookTeam/
5 Ways to Maximize Sales This Holiday Season
https://www.facebook.com/business/news/five-ways-to-maximize-sales-this-
holiday-season