This document provides information on how to legally run Facebook competitions to promote a business. It discusses why Facebook competitions can benefit a business, different types of prizes to offer, methods of entry, how to promote the competition on Facebook, and how to ensure the competition follows relevant laws. The key steps to running a legal competition are to include all necessary terms of promotion, have a free entry route, publicize the terms, and ensure the competition involves a requisite skill or judgment to avoid being an illegal lottery.

1. How to SMASH
Facebook
competitions
While Staying Within
The Law

2. • Why you might want to run a Facebook competition and how if done
properly, they can have a HUGE positive impact on your business
• Discover what types of prizes you should offer to not only get the most people
entering but also to ensure that you get the right type of people entering
• Get the low down on what method of entry you should use for best results, what
type of images to use and how to promote your competition
• Learn how to actually set up the Facebook competition - it's easier than you
think!
• Hear the simple steps you can take to ensure you stay within the law in running
your Facebook competitions and avoid running an illlegal lottery, being fined
£5000 and potentially facing a prison sentence
We will be covering:

3. Interesting facts about me:
Lead on
ITV’s
BILLION
pound deal
for digital
switchover
Internet
Marketing
Devotee
Ex Board
Director of
a £100m+
Internation
al Property
Business
Happily
Married & 2
x Perfect
Littluns
aged 2.5 &
0.5
Solicitor of
the Year
Runner Up
Twice…

4. And my special guest:
Veronica Pullen
APCTC
Small
Business
Coach of
the Year
Social
Media
Columnist
Three times
Entrepreneur
of the Month
Author of
Social
Prospecting
for Twitter

5. Why run
Facebook
competitions:
1 …………………
2 …………………
3 …………………

7. 9,000 e-mails captured
23,000 likes
388,700 unique views
200% return on investment
on orders in the first 10
days

9. What type of prizes?

10. Maybelline 3000 to 13,000 fans in 3 weeks

13. Methods of
entry:
1 …………………
2 …………………
3 …………………
4 …………………

15. How best to promote?

16. Advantages of
using timeline:
1 ………………
2 ………………
3 ………………
4 …………………

17. Disadvantages
of using
timeline:
1 ………………
2 ………………
3 ………………
4 ……………….

18. Advantages
of using app:
1 …………………
2 …………………
3 …………………
4 …………………

19. Disadvantages
of using app:
1 ………………
2 ………………
3 ………………
4 …………………

20. Timeline
Promotion

21. Third party apps

22. Do you really need a
contest?
What is your
objective?
What type of
contest will you run?

23. Choose a relevant prize
Are you going to use an app
or post direct on your page?
Promote. Promote.
Promote (including the
Terms of Promotion)
Follow up

24. Facebook rules

26. From Social Media Examiner

27. Three types
of
‘promotions’
recognised
in law
1 …………………
2 …………………
3 …………………

28. What constitutes free?
(OR in the US:
what constitutes
“consideration”?)

29. Prison
£5000 fine
Regulatory
investigation
Wasted
time/stress/w
orry
Wasted
money/effort

30. • the full name and address of the promoter;
• any restrictions on, or conditions of, taking part (for
example, age, number of entries and geographical restrictions);
• any requirement for a proof of purchase;
• the closing date;
• judging criteria;
• the number and nature of prizes including those that are available to win
and those that are guaranteed to be won;
• how winners and results will be announced and if the promoter intends
to feature the winners in post-event publicity;
• who will own copyright in entries;
• whether the promoter reserves the right to amend the rules; and
• whether the promoter is allowed to provide a cash alternative for any
prize.
CAP CODE:

31. SOLUTIONS
Put the right
legal documents
in place
Terms of
Promotion
Publicise
Ensure free
route of entry
3 working
days
minimum
Postal
address
Ensure requisite
skill
Deter
significant %
of population
Have
evidence to
back this up

32. 1. . Check that your competition
involves the requisite skill, judgment
or knowledge or that your give-away
has a free entry route
2 Customise your Terms of Promotion
3. Publicise your Terms of Promotion
along with your competition or give-
away
Action Plan:

33. • The 5 biggest mistakes small business owners make that they
wouldn’t if they had a good lawyer advising them
• Stress free recruitment of your ideal employee
• Franchising, the final frontier…. Is it for you?
• How to prepare your business for outside investment
• The legalities of running an e-commerce store
• How to buy or sell a business with confidence
Forthcoming Webinars:

34. Any questions?
Thank You!