Facebook class slideshow
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Facebook is helping businesses compete with larger competitors in 2011 by focusing on finding out what customers want and need rather than just promoting what businesses want customers to know. Businesses can now better manage their Facebook pages to engage with customers.
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Facebook for Business outlined changes for 2011, moving from telling customers what a business wants them to know, to learning what customers want and need through page insights and two-way communication. Businesses were advised to understand how EdgeRank, Facebook's news feed algorithm, considers affinity, weight, and time to determine what users see.
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Facebook for Business outlined changes for 2011, moving from telling customers what a business wants them to know, to learning what customers want and need through page insights and two-way communication. Businesses were advised to understand how EdgeRank, Facebook's news feed algorithm, considers affinity, weight, and time to determine what users see.
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- 2. Competing with the big guys
- 4. Out : What we want Customers to Know
- 5. In : Finding out what customers want/need