1. SOCIAL JOB SEEKER
SURVEY
2012
INDIA’S FIRST COMPREHENSIVE STUDY ON JOB SEEKERS’ PREFERENCES
AND BEHAVIOR
1

2. METHODOLOGY
CENTER FOR TALENT RESEARCH ON BEHALF OF MYPARICHAY CONDUCTED A NATIONWIDE ONLINE OMNIBUS
SURVEY OF 6,740 ADULTS WHO ARE PART OF THE INDIAN WORKFORCE. THE SURVEY WAS ELECTRONICALLY SEND
BETWEEN NOV 5-9, 2012. THE SURVEY INCLUDED QUESTIONS ON CURRENT EMPLOYMENT STATUS, JOB SEARCH
BEHAVIOUR AND PREFERENCES AND THE USE OF SOCIAL NETWORKS TO FIND JOB OPPORTUNITIES .
OF THE 6,740 MEMBERS OF THE WORKFORCE,
AND 85% ALSO HAD AT LEAST ONE SOCIAL NETWORK PROFILE. 265 WERE CURRENTLY EMPLOYED BUT NOT OPEN
TO A NEW JOB.
RESPONDENTS FOR THIS SURVEY WERE RANDOMLY SELECTED FROM SHINE.COM DATABASE AND MYPARICHAY
NETWORK, AND HAD EXPRESSED PRIOR CONSENT TO PARTICIPATE IN ONLINE SURVEYS SUCH AS THIS.
DEFINITIONS
WORKFORCE: ALL PARTICIPANTS IN THE LABOR MARKET: CURRENTLY EMPLOYED + UNEMPLOYED AND
LOOKING
JOB SEEKER: ALL THOSE ACTIVELY SEEKING WORK OR OPEN TO A NEW JOB, BOTH CURRENTLY EMPLOYED AND
UNEMPLOYED
2

3. FACEBOOK HAS MORE 4X
PROFILES THAN LINKEDIN.
FACEBOOK HAS 28 MILLION
MORE PROFILES IN PRIME HIRING AGE
THAN NAUKRI OR LINKEDIN.
Age Facebook LinkedIn
14-17 yrs 5.8 mil 0.8 mil
18-24 yrs 24.3 mil 4.5mil
25-34 yrs 16.5 mil 5.8 mil
35-44 yrs 5.2 mil 3.9 mil
3

4. 85% OF JOB SEEKERS HAVE AT LEAST
ONE SOCIAL NETWORKING PROFILE
ACCOUNT
60% OF JOB SEEKERS
ARE ONLY ON
FACEBOOK
8%
30% HAVE FACEBOOK AND LINKEDIN 32%
10% ONLY LINKEDIN
60%
4

5. 80% of LinkedIn users are
on facebook
30% of facebook users are on
LinkedIn
3 OUT OF EVERY 4 FACEBOOK USERS ARE ACTIVE
1 OUT OF EVERY 10 LINKEDIN USER IS ACTIVE
5

6. 1out of 5 JOB SEEKERS
CREDITS SOCIAL MEDIA/
CONNECTIONS WITH THEIR
CURRENT JOB
Newspaper
7% Company Web Site
8% Recruiter
Social Media and Connections
9%
Job Site
20%
45%
Which of the following resources did you use that directly led you to find your current/most recent job?
6

7. 65% OF
JOBSEEKERS 9 OUT OF 10
ARE LIKELY TO 85 % WILL USE
ARE LIKELY
USE LinkedIn
FACEBOOK 15 % ARE LIKELY TO
USE FACEBOOK
TO USE
FACEBOOK 32%
OVER
8%
LINKEDIN
60%
2 OUT OF 3
FOR THEIR
ARE LIKELY
TO USE
LINKEDIN.
NEXT JOB 1 OUT OF 3
WILL
LIKELY USE
SEARCH
Which social network are you more likely to use when you start looking for a job change?
FACEBOOK
7

8. 33% OF JOBSEEKERS SEARCH FOR
JOBS ON FACEBOOK AND 23%
SEARCH ONLY ON FACEBOOK
19%
Had
contact
with
a
recruiter
17%
19%
Connected
with
a
poten@al
employer
19%
Researched
a
poten@al
employer
before/
during
17%
applica@on
process
16%
23%
Modified
privacy
seGngs
with
work
in
mind
17%
Provided
your
own
profile
on
a
job
applica@on
or
23%
during
an
interview
22%
48%
Updated
profile
with
professional
informa@on
34%
33%
Searched
for
jobs
29%
Which of the following actions did you take on any of the social networks that helped you pursue a specific job?
8

9. MORE JOBSEEKERS
UPDATE BASIC
PROFESSIONAL
INFORMATION ON
facebook than LinkedIn
Skills
30%
29%
Job
Title
30%
41%
Your
Academic
Qualifica@on
32%
51%
Your
College/Ins@tu@on
Name
32%
64%
Past
Employer
informa@on
24%
29%
Present
Employer
Informa@on
31%
51%
LinkedIn
Facebook
Which of the information have you updated in your profile on the Social networks? 9

10. But higher percentage of
LinkedIn Users have updated
their Basic professional
information than
(skills in particular)
facebook users Percentage of LinkedIn or Facebook user?
Skills
65%
33%
Job
Title
64%
46%
Your
Academic
Qualifica@on
69%
58%
Your
College/Ins@tu@on
Name
70%
73%
Past
Employer
informa@on
50%
33%
Present
Employer
Informa@on
66%
57%
LinkedIn
Facebook
Which of the information have you updated in your profile on the Social networks?
10

11. 50% more Job
Seekers credit
TwiZer
1%
Facebook and
personal connections LinkedIn
&
Professional
Connec@ons
over professional 40%
Facebook
&
connections and
Personal
Connec@ons
59%
LinkedIn with their
current job.
Which of the following social media resources did you use that directly led you to find your current/most recent job?
11

12. JOBSEEKERS
FIND
FACEBOOK 306
FRIENDS AS
516
Number of Jobseekers
USEFUL AS
534
815
LINKEDIN 394 394
CONNECTIONS
686
401
FOR CAREER 737 1120
PROGRESSION
0-5% 6-15% 16-25% 26-50% More Than 50% of connections
What percentage of your connections in these social networks can help you with career progression:
12

13. 33% OF PASSIVE JOB SEEKERS
USED FACEBOOK AND
LINKEDIN TO HELP FIND
THEIR BEST JOB Passive Job Seekers are
30% more likely to use
OPPORTUNITY. inside connections to
research a company
Ac@ve
54%
12%
12%
22%
Passive
42%
13%
12%
33%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Job
Board
Recruiter
Company
Web
Site
Social
and
Professional
Connec@ons
Which of the following did you use that directly led you to find your favorite, most preferred or best job opportunity? 13

14. 69% OF JOBSEEKERS USE
COMPANY WEB TO RESEARCH
A COMPANY Passive Job Seekers are 30%
more likely to use inside
connections to research a
company
Google Search 21%
Social Media and
64%
Connections
Company website 69%
When you research information about an employer, what are the places you look for information about the company?14

15. ① 38% OF JOBSEEKERS HAVE THEIR BOSS AS A
FACEBOOK FRIEND
② 77% OF JOB SEEKERS WILL USE
FACEBOOK FOR PROFESSIONAL
CONNECTIONS IF THEY HAD THE ABILITY
TO CONTROL WHAT INFORMATION THEY
CAN SHARE WITH PROFESSIONAL
CONNECTIONS AND PERSONAL
CONNECTIONS
15