This document provides size specifications for various Facebook formats including profile photos, cover photos, newsfeed images, videos, apps, clicks to website, lead generation, offers, page likes, and text. It specifies pixel dimensions and ratios for images, character limits for text on desktop and mobile, and recommended file formats and specifications for videos to be displayed properly on Facebook.

1. FacebookCheatSheet
All Sizes and Dimensions 2017
Updated July 15, 2017

2. FacebookBusinessPage
Profilephoto:180x180 pixels.Displaysat 160x
160.
Facebookcoverphotosize: 828x315px
NewsFeedlinkimagesize: 1200x900 px
NewsFeedlinkimageratio: 4:3
Desktopnewsfeeddisplay:Upto 470x470 px
Mobilenewsfeeddisplay:Upto 626x840 px
Rightcolumnimagesize:254 x133px
Text:Desktopnewsfeed displays500characters,
mobile110characters, rightcolumnad90characters.

3. FacebookVideoSize
Thumbnailimage: 1200x 675px
Aspectratio: 16:9or 1:1
Video:h.264, square pixels,fixedframe rate
(max 30fps), progressivescan
Format:.mp4 container ideallywithleading
moovatom, noedit lists
Audio:stereo aac,128kbps+ preferred
Filesize:up to4gb
Rightcolumnimagedisplay:254x133px
Text:Desktopnewsfeed displays500
characters, mobile110 characters, right column
ad90 characters

4. FacebookApps
Imagesize:1200 x628 px
Imageratio:1.9:1
Desktopnews feeddisplay:470 x246 px
Mobilenewsfeed display:560 x293 px
Rightcolumndisplay:254 x133 px
Text:Desktop newsfeeddisplays90
characters,mobile 110characters, right
column ad 90 characters.

5. Clicks toWebsite
Imagesize:1200 x628 px
Imageratio:1.9:1
Desktopnews feeddisplay:470 x246 px
Mobilenewsfeed display:560 x292 px
Rightcolumndisplay:254 x133 px
Text:Desktop newsfeeddisplays500
characters,mobile 110characters, right
column ad 90 characters.

6. LeadGeneration
Imagesize:1200 x628 px
Imageratio:1.9:1
Desktopnews feeddisplay:470 x246 px
Mobilenewsfeed display:560 x292 px
Text:Desktop newsfeeddisplays500
characters,mobile 110characters.

7. FacebookOffers
Imagesize:1200 x628 px
Imageratio:1.9:1
Desktopnews feeddisplay:470 x246 px
Mobilenewsfeed display:560 x292 px
Rightcolumndisplay:254 x133 px
Text:Desktop and mobile newsfeeds
display90 characters.

8. Facebook Page Likes
Imagesize:1200 x444 px
Imageratio:1.9:1
Desktopnews feeddisplay:470 x174 px
Mobilenewsfeed display:560 x208 px
Rightcolumndisplay:254 x94 px
Text:Desktop newsfeeddisplays500
characters,mobile 110characters, right
column ad 90 characters.

9. FacebookText
Maximumallowedcharacters:500
Goodlengthtoaimfor:150 characters orless.

10. ThanksYou
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