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Facebook ads - How To Start
- 1. Facebook Ads - Howto Start By: Michael John Balintona
- 2. So you wantto start advertising…
- 3. So you wantto start advertising… (which strategy do you choose?)
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- 5. How do youstart?
- 6. First, let’s askourselves what is Facebook Ads?
- 7. It’s a typeof paid advertisements that bring your service or product to users on Facebook’s platforms
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- 12. You get thegeneral idea?
- 13. Let’s start settingthings up
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- 16. If you alreadyhave one, you’re ahead of the game
- 17. Facebook Business ManagerAccount
- 18. You can gohere
- 19. You can gohere https://business.facebook.com/ov erview
- 20. This is whereyou can find you Ad Manager
- 22. You can startmaking your ads and set your budget there
- 23. But we’ll getback to that later…
- 24. Let’s finish setting everythingup first
- 25. Let’s finish setting everythingup first (You’ll be able to make ads soon)
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- 27. This could befound in your Business Manager dashboard
- 28. This could befound in your Business Manager dashboard (click Business Settings)
- 29. This could befound in your Business Manager dashboard (click Business Settings) (Find Pixel under Data Sources)
- 30. You’ll find apiece of code
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- 32. That code willtrack activity on your website or posts
- 33. You’ll get alot of good data
- 34. You’ll get alot of good data
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- 36. This is wherepeople will go when they click on your ad
- 37. Here options: ● Productpage ● Appointment page ● Collections page ● Website Home page
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- 39. Ready to createyour first ad?
- 40. Sorry… still needto set things up
- 41. Sorry… still needto set things up (I promise we will get there)
- 42. We got toset something called the Campaign Structure
- 43. it’s the backboneof how your ads will be implemented
- 45. Let’s start lookat the different levels
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- 48. It’s what youwant people to react to your ad
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- 52. There a lotof options to choose from
- 53. Don’t know whereto start?
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- 55. It’s good placeto start and gather data from your ads
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- 57. This is whereyou can you can set up these things
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- 59. You can startwith $5 until you find which audience is more likely to react to your ad
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- 63. Create different adsets to test out different groups
- 64. Examples ● Women (18-22) ●Women (23-30) ● Women (30-40) ● Women (40-50)
- 65. Finally, that wasthe last of things to set up
- 66. Thanks for beingpatient
- 67. It’s time tomake your first ad
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- 69. Create an awesome offerto get people interested
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- 73. Choose a goodphoto that stands out and tells them about you. Try to be real with them
- 75. Create different combinations ofoffers and images
- 76. Create different combinations ofoffers and images (The more the merrier)
- 77. Create different combinations ofoffers and images (The more variation!) (Some work better together)
- 78. Once you dothat, there is only one thing left to do
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- 81. Wait for yourcustomers
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- 83. Nope, you’re notdone.
- 84. There will alwaysbe room to improve
- 85. Look at yourdata from Pixel and Ads Manager
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- 87. Which ad isdoing well?
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- 89. Are people responding toyour offer?
- 90. Is there abetter audience you can target?
- 91. Go back toyour campaign structure
- 92. Create a newone or edit existing ones
- 93. Mix things up.Keep optimizing your ads
- 94. Explore other audiences, objectives,and ad types.
- 95. Find what worksbest for your business
- 96. Invest more moneyin ads that are working and tweak the ones that aren’t
- 97. Slowly, you’ll seehow your ads are improving and how more people are reacting to it
- 98. Are you readyto start getting people to your business?
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- 100. Based on twoarticles: https://yoyofumedia.com/blog/facebook-ads- best-guide-therapists/ https://yoyofumedia.com/blog/facebook-ads-for- local-cosmetic-surgeons/