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Facebook Ads Lead Generation
The document provides guidance on setting up and running effective Facebook ad campaigns. It recommends identifying target audiences' pain points, developing a lead magnet like a free offer to address those pain points, creating Facebook ads with copy and images that appeal to the pain points, testing a small number of ads at once, and continuously measuring results to improve the campaigns over time. The key steps are to focus on pain points, offer a solution on the landing page, and write ads that appeal to those pain points.
Facebook Ads Lead Generation
- 1. ROSS BEARD Marketing COME & SEE
- 2. Facebook Ads 1.Identify 2. Develop a 5. Measure Questions Pain Points lead magnet and Report 2. Build 4. Setup 6. Rinse Landing Facebook and Repeat Page Ads www.rossbeard.com Phone: +61 466 273 919 | e-mail: ross@rossbeard.com
- 3. Facebook Ads Setting up ads • Brake campaigns across target marketing and geo location • Aim for an audience between 8K- 15K • Create 3 image variations and 3 ad copy variations: important to appeal to paint points + landing page www.rossbeard.com Phone: +61 466 273 919 | e-mail: ross@rossbeard.com
- 4. Facebook Ads Running the campaign • Only test 5 ads / campaign at any one time • Monitor the effectiveness and conversation rates • Some will work, others won’t. www.rossbeard.com Phone: +61 466 273 919 | e-mail: ross@rossbeard.com
- 5. Key points toremember • Focus on your target markets pain points • Address these pain points on your landing page, offer a solution which forms your product for prospect – give something valuable away for free in exchange for contact info • Write Facebook ad copy that appeals to those pain points • Track, measure and repeat www.rossbeard.com Phone: +61 466 273 919 | e-mail: ross@rossbeard.com
- 6. contact Ross Beard Marketing +1(61) 466 273 919 www.rossbeard.com ross@rossbeard.com www.twitter.com/rossbeard www.rossbeard.com Phone: +61 466 273 919 | e-mail: ross@rossbeard.com
Editor's Notes
- #2 Hello! Thank you for purchase!These notes will help you to make your unique presentation.Before edit this PowerPoint templateplease make sure required fonts is installed (this presentation useMuseo 300 and 700)Main Title SlideThis Slide use «Title» Layout on Master Slide View. You can change color theme for this slide in the Master Slide. To do this go to Slide Master, select «Background Styles» > Select «Format Background» > Select «Fill Color» > Select Color you need.You can change color of icons easily, to do this, go to Slide Master (in View Tab), select object, then go to Format Tab and select desired color fills in «Shape Slyles».Text shapes are not included in the Master Slide for easy editing.AnimationTitle and subtitle animated on this slide. For these I used «Fade» animation.For other objects I used «Grow & Turn» animation in the Master Slide.
- #3 Watch Information SlideThis Slide use «Title & SubtitleLayout» on Master Slide View.Slide titles is editable, you can change text.You can change color easily, to do this, select object, then go to Format Tab and select desired color fills in «Shape Slyles».And select «Shape Fill / Shape Outline» on Home Tab to change color without effect.If you need, you can change or copy objects and move it. Change Contact Information and LogoGo to View Tab, then select Slide Master in Master Views. Change your company information and Logo in the bottom area and copy/paste them to other slides.Navigation ButtonIt’s helps you to move slide to next or previous slides.You can found and change the Navigation Buttons on each slide in Master Slide View. AnimationTitle animated in the Master Slide. I used «Fade» animation.For other objects I used also «Fade» animation on this slide.
- #4 Case One SlideThis Slide use «Internet Image» on Master Slide View. Click Icon to add picture and insert your project preview image.You can change color of icon billet, to do this, select object few times, then go to Format Tab and select desired color fills in «Shape Slyles».Icons are not included in the Master Slide for easy editing. If you want, you can change or copy objects and move it. To replace icons you need to ungroup object and paste new icon.AnimationAll text and Image Placeholder animated in the Master Slide. For these I used «Fade» animation.For other objects I used also «Fade» animation on this slide. Don’t forget grouped objects before add animation effect.
- #5 Case One SlideThis Slide use «Internet Image» on Master Slide View. Click Icon to add picture and insert your project preview image.You can change color of icon billet, to do this, select object few times, then go to Format Tab and select desired color fills in «Shape Slyles».Icons are not included in the Master Slide for easy editing. If you want, you can change or copy objects and move it. To replace icons you need to ungroup object and paste new icon.AnimationAll text and Image Placeholder animated in the Master Slide. For these I used «Fade» animation.For other objects I used also «Fade» animation on this slide. Don’t forget grouped objects before add animation effect.
- #6 Contact Us SlideThis Slide use «Contact Layout» on Master Slide View. Click Icon to add picture and insert your map. You can change color of shape outline, to do this select object, then select «Shape Outline» and select color.Icons are not included in the Master SlideAnimationTitle and Image Placeholder animated in the Master Slide. For these I used «Fade» animation.For Text and Icons I used «Fade» animation on this slide.
- #7 Contact Us SlideThis Slide use «Contact Layout» on Master Slide View. Click Icon to add picture and insert your map. You can change color of shape outline, to do this select object, then select «Shape Outline» and select color.Icons are not included in the Master SlideAnimationTitle and Image Placeholder animated in the Master Slide. For these I used «Fade» animation.For Text and Icons I used «Fade» animation on this slide.