SlideShare a Scribd company logo
Travel, back to the future
The age of assistance
Fabio Galetto,
Director Travel & Automotive, Google Italy
Confidential + Proprietary
Do I need a visa for
Indonesia?
When should I go to Hawaii?Which restaurants are nearby?How do you say ‘hi’ in Japanese?
1 in 3 travelers
are interested in using a digital assistant to
research travel or make travel reservations
Source: Google/Phocuswright Travel Study 2017
The Future is AI-First
We will move from mobile first
to an AI first world. We see huge
opportunities to dramatically
improve how people work.
Sundar Pichai, CEO at Google
“
”
Organize the world’s information
and make it universally accessible
and useful.
Google’s Mission
Create helpful,
assistive experiences
for users
Help partners engage
travelers across devices
and contexts
Drive more
qualified leads to
partners
Intent
Identity
Context
Computing PowerVolume of Data
Source: “The age of analytics: Competing in a data-driven world” from the McKinsey Quarterly, Dec 2016
& “Revolutionary change demands speed and agility in the asset management industry” from KPMG, Jan 2017
Confidential + Proprietary
50
0
2013 2016 2025
100
150
200
4.4
16.1
163 10
60
10
25
10
10
0
1920 1980 2040
Calculationspersecondper$1,000
Zettabytes
1940 1960 2000 2020 2060 2080 2100
Source: “The age of analytics: Competing in a data-driven world” from the McKinsey Quarterly, Dec 2016
& “Revolutionary change demands speed and agility in the asset management industry” from KPMG, Jan 2017
Anticipate and assist
across the travel journey
Dreaming | Research & Booking | Experiencing | Sharing
---------------------------------------- Assistance --------------------------------------
60% of searches
for destination information are
coming from mobile devices
Source : Destinations on Google Data, March 2016, US
Hotels
Hotels Flights
Places to stay in Oakland
85% of leisure travelers
decide on activities only after having
arrived at the destination
Proprietary + Confidential
photos uploaded everyday
1 Billion+
Source: Google Data, 2017
Confidential + Proprietary
Good News: You’re not late
Thank You!

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BTO2017 | TEN - Google - Fabio Galetto guest of GONG!

  • 1. Travel, back to the future The age of assistance Fabio Galetto, Director Travel & Automotive, Google Italy Confidential + Proprietary
  • 2. Do I need a visa for Indonesia? When should I go to Hawaii?Which restaurants are nearby?How do you say ‘hi’ in Japanese?
  • 3. 1 in 3 travelers are interested in using a digital assistant to research travel or make travel reservations Source: Google/Phocuswright Travel Study 2017
  • 4. The Future is AI-First
  • 5. We will move from mobile first to an AI first world. We see huge opportunities to dramatically improve how people work. Sundar Pichai, CEO at Google “ ” Organize the world’s information and make it universally accessible and useful. Google’s Mission
  • 6.
  • 7. Create helpful, assistive experiences for users Help partners engage travelers across devices and contexts Drive more qualified leads to partners
  • 9. Computing PowerVolume of Data Source: “The age of analytics: Competing in a data-driven world” from the McKinsey Quarterly, Dec 2016 & “Revolutionary change demands speed and agility in the asset management industry” from KPMG, Jan 2017 Confidential + Proprietary 50 0 2013 2016 2025 100 150 200 4.4 16.1 163 10 60 10 25 10 10 0 1920 1980 2040 Calculationspersecondper$1,000 Zettabytes 1940 1960 2000 2020 2060 2080 2100 Source: “The age of analytics: Competing in a data-driven world” from the McKinsey Quarterly, Dec 2016 & “Revolutionary change demands speed and agility in the asset management industry” from KPMG, Jan 2017
  • 10. Anticipate and assist across the travel journey
  • 11. Dreaming | Research & Booking | Experiencing | Sharing ---------------------------------------- Assistance --------------------------------------
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  • 14. 60% of searches for destination information are coming from mobile devices Source : Destinations on Google Data, March 2016, US
  • 17. Places to stay in Oakland
  • 18.
  • 19. 85% of leisure travelers decide on activities only after having arrived at the destination
  • 20. Proprietary + Confidential photos uploaded everyday 1 Billion+ Source: Google Data, 2017 Confidential + Proprietary