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1. 102A,
The Unusual Brand
Character Diagram
Image Association Generator Eliza Moseman

2. Source for Brand Character Words
Image Association Generator Eliza Moseman
Dodie Clark

3. Naming Process
Image Association Generator Eliza Moseman
- Visiate, combination of “visualize”
and “affiliate”
- Recogo, combination of “recognize”
- and “logo”
- Selected name: Visiate

4. Final Service Name
Image Association Generator Eliza Moseman
- Visiate:
- The prefix “vis” means see, relates to
image and design
- “iate” stems from “affiliate” but could also
reference “generate”
- Short, relevant, easy to remember

5. Reference Artwork
Image Association Generator Eliza Moseman
“Composition A 19” (1927)
by László Moholy-Nagy

6. Brand Character Diagram Sketch
Image Association Generator Eliza Moseman
Sketch by Eliza Moseman

7. Brand Character Diagram
Image Association Generator Eliza Moseman
Illustration by Eliza Moseman