This document contains research and images from Sierra Goerg Digital Design related to creating social media posts on organ donation in New York. It notes that New York has the lowest organ donation rate and third longest transplant waiting list in the US. Research found geographic and cultural factors rather than race alone influence donation rates. The document includes images and descriptions of editing techniques used to combine and manipulate images for the social media posts.

1. Sierra Goerg Digital Design
Selected Social Media Post

2. Sierra Goerg Digital Design
Theme
Organ Donation in New York

3. Sierra Goerg Digital Design
Research
New York has the least amount of
registered organ donors in the US.
- Only 27% of New Yorkers
http://www.liveonny.org/l/

4. Sierra Goerg Digital Design
Research
New York has the third longest list
of people waiting to receive organ
transplants.
http://www.liveonny.org/l/

5. Sierra Goerg Digital Design
Research
“Although there may be underlying cultural or
religious differences… race alone cannot
explain geographic differences in organ donor
consent rates.”
https://www.sciencedaily.com/releases/2015/05/150528083036.htm

6. Sierra Goerg Digital Design
Diigo URL
https://www.diigo.com/profile/sgoerg

7. Sierra Goerg Digital Design
Texture Images

8. Sierra Goerg Digital Design
Texture Images

9. Sierra Goerg Digital Design
Texture Images

10. Sierra Goerg Digital Design
Texture Images

11. Sierra Goerg Digital Design
Texture Images

12. Sierra Goerg Digital Design
Texture Images

13. Sierra Goerg Digital Design
Texture Images

14. Sierra Goerg Digital Design
Texture Images

15. Sierra Goerg Digital Design
Texture Images

16. Sierra Goerg Digital Design
Texture Images

17. Sierra Goerg Digital Design
Texture Images

18. Sierra Goerg Digital Design
Texture Images

19. Sierra Goerg Digital Design
Texture Images

20. Sierra Goerg Digital Design
Texture Images

21. Sierra Goerg Digital Design
Texture Images

22. Sierra Goerg Digital Design
Texture Images

23. Sierra Goerg Digital Design
Texture Images

24. Sierra Goerg Digital Design
Texture Images

25. Sierra Goerg Digital Design
Texture Images

26. Sierra Goerg Digital Design
Texture Images

27. Sierra Goerg Digital Design
Foreground Image

28. Sierra Goerg Digital Design
Foreground Image

29. Sierra Goerg Digital Design
Foreground Image

30. Sierra Goerg Digital Design
Foreground Image

31. Sierra Goerg Digital Design
Foreground Image

32. Sierra Goerg Digital Design
Foreground Image

33. Sierra Goerg Digital Design
Foreground Image

34. Sierra Goerg Digital Design
Foreground Image

35. Sierra Goerg Digital Design
Foreground Image

36. Sierra Goerg Digital Design
Foreground Image

37. Sierra Goerg Digital Design
Foreground Image

38. Sierra Goerg Digital Design
Foreground Image

39. Sierra Goerg Digital Design
Foreground Image

40. Sierra Goerg Digital Design
Foreground Image

41. Sierra Goerg Digital Design
Foreground Image

42. Sierra Goerg Digital Design
Foreground Image

43. Sierra Goerg Digital Design
Foreground Image

44. Sierra Goerg Digital Design
Foreground Image

45. Sierra Goerg Digital Design
Foreground Image

46. Sierra Goerg Digital Design
Foreground Image

47. Sierra Goerg Digital Design
Cropping

48. Sierra Goerg Digital Design
Use of Layers

49. Sierra Goerg Digital Design
Contrast and Density Change

50. Sierra Goerg Digital Design
Color Balance

51. Sierra Goerg Digital Design
Image Rotation

52. Sierra Goerg Digital Design
Burning and Dodging

53. Sierra Goerg Digital Design
Saturating and De-Saturating

54. Sierra Goerg Digital Design
Text Tool

55. Sierra Goerg Digital Design
Vignetting

56. Sierra Goerg Digital Design
Gradient

57. Sierra Goerg Digital Design
Combining Images with the Pen tool

58. Sierra Goerg Digital Design
Transposing using Opacity

59. Sierra Goerg Digital Design
Spot Healing and Healing Brush

60. Sierra Goerg Digital Design
Magnetic and Regular Lasso Tool

61. Sierra Goerg Digital Design
Magic Wand

62. Sierra Goerg Digital Design
Clone Tool

63. Sierra Goerg Digital Design
Clipping Mask

64. Sierra Goerg Digital Design
Final Connotative Combined Image