This document contains research and design work by Sierra Goerg Digital Design for an organ donation organization in New York called RegiliveNY. It includes research findings on organ donation rates in New York being the lowest in the US. The document outlines Goerg's design process for the RegiliveNY logo and a promotional t-shirt design featuring a manipulated image on the back related to organ donation awareness.

1. Sierra Goerg Digital Design
Selected Social Media Post

2. Sierra Goerg Digital Design
Theme
Organ Donation in New York

3. Sierra Goerg Digital Design
Research
New York has the least amount of
registered organ donors in the US.
- Only 27% of New Yorkers
http://www.liveonny.org/l/

4. Sierra Goerg Digital Design
Research
New York has the third longest list
of people waiting to receive organ
transplants.
http://www.liveonny.org/l/

5. Sierra Goerg Digital Design
Research
“Although there may be underlying cultural or
religious differences… race alone cannot
explain geographic differences in organ donor
consent rates.”
https://www.sciencedaily.com/releases/2015/05/150528083036.htm

6. Sierra Goerg Digital Design
Diigo URL
https://www.diigo.com/profile/sgoerg

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Texture Images

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Foreground Image

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Foreground Image

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Foreground Image

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Foreground Image

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Foreground Image

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Foreground Image

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Foreground Image

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Foreground Image

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Foreground Image

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Foreground Image

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Foreground Image

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Foreground Image

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Foreground Image

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Foreground Image

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Foreground Image

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Foreground Image

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Cropping

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Use of Layers

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Contrast and Density Change

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Color Balance

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Image Rotation

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Burning and Dodging

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Saturating and De-Saturating

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Text Tool

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Vignetting

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Gradient

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Combining Images with the Pen tool

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Transposing using Opacity

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Spot Healing and Healing Brush

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Magnetic and Regular Lasso Tool

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Magic Wand

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Clone Tool

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Clipping Mask

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Final Connotative Combined Image

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Rectangle Tool

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Fill Color and Stroke

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Selection Tool

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Direct Selection Tool

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Eraser Tool

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Line Tool

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Scissors Tool

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Knife Tool

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Text Tool and Text on a Path

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Blob Brush Tool

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Live Trace Tool

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Gradient Tool

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Pen Tool

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Convert Anchor Point Tool

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Delete Anchor Point Tool

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Shear Tool

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Effects

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Pathfinder

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Words to Create Organizational Name
- LiveOnNY
- Alliance for Donation
- Long Live NY
- Increase
- Register
- Organ

84. Sierra Goerg Digital Design
Created Organizational Name
Register + Live + NY = RegiliveNY

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Reference Images

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Logo Sketches

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Logo, Version 1

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Logo, Version 2

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Final Logo

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Logo with Color
I used a nature green for my
logo because green is often
associated with recycling and
renewal: attributes that correlate
with organ donation.

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Logo with Typography

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Front of T-shirt with Logo

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Back of T-shirt with Manipulated Image