Klaasjan Tukker, Adobe

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Digital Magazine Awards

Slides from Klaasjan Tukker's presentation at the International Digital Magazine Summit 2014

Presentations & Public Speaking

Digital Magazines - The End of the Beginning…
Klaasjan Tukker - Adobe Systems | @ktukker - ktukker@adobe.com
© 2014 Adobe Systems Incorporated. All Rights Reserved.

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4

SMARTPHONE
DISH WASHER
VCR
PC
CELL
PHONE
HDTV
INTERNET
TABLET
ELECTRICITY
Technology Adoption
STOVE
PHONE
CAR
1910
90%
75%
50%
33%
10%
1900
1930
1920
1950
1940
1970
1960
1980
2000
1990
2020
2010
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. #AdobeMAX
Asymco
5

Mobile vs. Desktop
Jun-07 Jun-08 Jun-09 Jun-10 Jun-11 Jun-12
1,800
1,400
1,000
600
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
6
PCs
Tablets
Source: Apple, Google, IDC, Enders Analysis
Jun-13
200
iPhone &
Android
Smartphones
Estimated global
install base (m)

Mobile Media Consumption
20S%hare of time spent
consuming media
2010 2011 2012 2013
24%
16%
11%
7%
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
7
Mobile
Desktop
Source: eMarketer, April 2014
2014
3%

Apps Continue to Dominate the Mobile Web
Time Spent
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
8
Jun 2014
MOBILE WEB
APPS
Source: Flurry Analytics
14%
20% 86%
80%
Jun 2013

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 9 #AdobeMAX

Article-centric: Publishing More Frequently Increases Time-spent
Monthly minutes per
Source: DPS Analytics
180
135
90
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
10
Aug
2013
45
unique user
July
2013
Sep
2013
Oct
2013
Now
2013
Dec
2013
Jan
2013
Feb
2013
Mar
2013
Apr
2013
May
2013
TOP WEEKLIES
TOP MONTHLIES
Jun
2013
July
2013
TOP DAILIES
V

Today’s Reading Experience
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
11

Content first - Article Centric
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
12

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 13

Title Text
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Digital Publishing Suite
14

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

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Klaasjan Tukker, Adobe

6. SMARTPHONE DISH WASHER VCR PC CELL PHONE HDTV INTERNET TABLET ELECTRICITY Technology Adoption STOVE PHONE CAR 1910 90% 75% 50% 33% 10% 1900 1930 1920 1950 1940 1970 1960 1980 2000 1990 2020 2010 © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. #AdobeMAX Asymco 5

7. Mobile vs. Desktop Jun-07 Jun-08 Jun-09 Jun-10 Jun-11 Jun-12 1,800 1,400 1,000 600 © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 6 PCs Tablets Source: Apple, Google, IDC, Enders Analysis Jun-13 200 iPhone & Android Smartphones Estimated global install base (m)

8. Mobile Media Consumption 20S%hare of time spent consuming media 2010 2011 2012 2013 24% 16% 11% 7% © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 7 Mobile Desktop Source: eMarketer, April 2014 2014 3%

9. Apps Continue to Dominate the Mobile Web Time Spent © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8 Jun 2014 MOBILE WEB APPS Source: Flurry Analytics 14% 20% 86% 80% Jun 2013

11. Article-centric: Publishing More Frequently Increases Time-spent Monthly minutes per Source: DPS Analytics 180 135 90 © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 10 Aug 2013 45 unique user July 2013 Sep 2013 Oct 2013 Now 2013 Dec 2013 Jan 2013 Feb 2013 Mar 2013 Apr 2013 May 2013 TOP WEEKLIES TOP MONTHLIES Jun 2013 July 2013 TOP DAILIES V

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