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EAT,DRINK,CHEW EXTRA!

From doughnuts to sandwiches and from orange juice to coffee, our days are filled with essentials, treats and
pick me ups. Whilst food and drink are necessary and enjoyable ways of getting us through the day, they can
leave a lingering effect on our teeth and mouth. Whatever you eat and drink, chewing Wrigley’s Extra
sugarfree gum helps keep your teeth clean and your mouth fresh.

The brand identity of Extra gum varies considerably in different markets, often having completely
different flavours, logos and slogans for each country. Extra is currently the sponsor of the Mexican
national football team
.
▫
▫

What is their image? To maintain fresh breath and clean teeth
Think about the colours they use? They use bright simple colours
▫

▫

Are the adverts Serious? Funny? Cool?Cool

Who are the products aimed at? People at work that drink coffee, people
that go out for lunch people that don’t want bad breath

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Extra chewing gum research

  • 1. EAT,DRINK,CHEW EXTRA! From doughnuts to sandwiches and from orange juice to coffee, our days are filled with essentials, treats and pick me ups. Whilst food and drink are necessary and enjoyable ways of getting us through the day, they can leave a lingering effect on our teeth and mouth. Whatever you eat and drink, chewing Wrigley’s Extra sugarfree gum helps keep your teeth clean and your mouth fresh. The brand identity of Extra gum varies considerably in different markets, often having completely different flavours, logos and slogans for each country. Extra is currently the sponsor of the Mexican national football team . ▫ ▫ What is their image? To maintain fresh breath and clean teeth Think about the colours they use? They use bright simple colours ▫ ▫ Are the adverts Serious? Funny? Cool?Cool Who are the products aimed at? People at work that drink coffee, people that go out for lunch people that don’t want bad breath