It defines the relations, promises and marketing efforts between the three key stakeholders in services marketing - companies, providers (employees), and customers. Internal marketing is done between company and providers, external marketing is performed between companies and customers, and interactive marketing takes place between customers and providers.Marketing service triangle plays a very important role in service industries.
2015 Identity Summit - Philips Case Study: New Healthcare Solutions and Pati...ForgeRock
With Jan van Zoest, CTO HealthSuite Digital Platform at Philips Healthcare.
Royal Philips of the Netherlands is a diversified technology company that is leading the industry in delivering innovative healthcare technologies. In Jan’s current role as Chief Technology Officer for the Philips HealthSuite Digital Platform, he leads a team of key architects that play a leading role in defining the way forward for Philips in big data analytics and cloud computing software technologies, platforms as a service, internet of things, medical imaging, user experience and product line engineering. In this session, Jan will discuss how Philips is designing new healthcare solutions that rely on identity and access management for an improved patient and provider experience as well as enhanced security and privacy of patient data.
Offering a unique service which was not not earlier offered into the market is called new service and the process of designing such new service is called New Service Development.
It defines the relations, promises and marketing efforts between the three key stakeholders in services marketing - companies, providers (employees), and customers. Internal marketing is done between company and providers, external marketing is performed between companies and customers, and interactive marketing takes place between customers and providers.Marketing service triangle plays a very important role in service industries.
2015 Identity Summit - Philips Case Study: New Healthcare Solutions and Pati...ForgeRock
With Jan van Zoest, CTO HealthSuite Digital Platform at Philips Healthcare.
Royal Philips of the Netherlands is a diversified technology company that is leading the industry in delivering innovative healthcare technologies. In Jan’s current role as Chief Technology Officer for the Philips HealthSuite Digital Platform, he leads a team of key architects that play a leading role in defining the way forward for Philips in big data analytics and cloud computing software technologies, platforms as a service, internet of things, medical imaging, user experience and product line engineering. In this session, Jan will discuss how Philips is designing new healthcare solutions that rely on identity and access management for an improved patient and provider experience as well as enhanced security and privacy of patient data.
Offering a unique service which was not not earlier offered into the market is called new service and the process of designing such new service is called New Service Development.
This is the service blueprint of Columbia Asia Hospital, Mysore. This was created as part of an academic project. This shows how the service is being delivered in a typical hospital
This is the service blueprint of Columbia Asia Hospital, Mysore. This was created as part of an academic project. This shows how the service is being delivered in a typical hospital
A special Guest address at the 2016 Graduation ceremony of Saint Mary's Women and Children Center, held on Wednesday, June 15, 2016 at 3.00 pm. Venue: Campus Flower Garden, SMWCC, Dorchester, Boston, MA 02125, United States.
Comment: It was a little bit pack of emotion but colorful.
Running Head BUSINESS PLAN PROJECT 1BUSINESS PLAN .docxsusanschei
Running Head: BUSINESS PLAN PROJECT
1
BUSINESS PLAN PROJECT
21
Pam Leight
Lester Gaither
Ryan Nelson
BUS – 485
Instructor Bennett
February 18, 2016
Executive Summary
Simple Clean is a company that will meet the niche that organizations have been yearning for. How many times have you had dry cleaning or wished that the cleaning company could come to you and do everything that needs to be done? Instead of organizations having to create multiple contracts to take care of its needs; Simple Clean takes care of it all at your location, residential or commercial. Simple clean will meet your needs at a schedule of your choosing and with the cleaning supplies of your choosing if you so desire. Simple Cleans’ operations will mitigate the environmental concerns and training requirements of its customers to ensure the customers are not worried with the requirements. The marketing of Simple clean is straight forward as the company will move into an arena where numerous companies meet the multiple needs of our potential customers. Simple Clean organization will be able to address many of the concerns of its customers such as purchasing cleaning supplies, training employees in compliance with Government regulations, maintaining facilities, and/or finding multiple vendors to meet their needs. The Simple Clean organization will have managers that oversee specific sections of the operations. The end result will be to create highly trained employees that are empowered through servant leadership to ensure the success of the organization by managing their own time and relaying pertinent data to management. The suppliers for Simple Clean are all global organizations that can provide our assets anywhere in the world in a timely manner ensuring we meet our customers’ needs on time. Simple Clean will be able to meet the financial requirements be providing the needs to our customers saving them funds in the long run and eliminating the need for multiple contracts, and the need to have the customer go to the supplier. This saves them manpower, time, and eliminate training for their employees which helps them focus on the tasks they were originally hired for. Simple forecasts a continual rise in the net income helping to ensure that not only will debts be met, and expenditures be paid for, but the company will build not only the market base but the funds to facilitate and expansion of operations in the foreseeable future. Additionally, the company has a break-even point of .00617 showing the company will make its money back on debts rather quickly. Simple Clean will have a fully operational business in less than 2 months allowing new customers to transition to Simple Clean with relatively minor issues. Simple Clean will create a sphere of influences to mitigate leadership bias and listen to its employment team to ensure that any hurdles will be alleviated quickly to influence company success. Utilizations of the Servant ...
Secret strategies to increase your sale with an online laundry delivery systemGOTESO
The top mobile app developers from Goteso are here telling the secret strategies to boost the laundry and dry cleaning business with an on demand app. A fully-featured laundry and dry cleaning software developed by the indian app developers is helping the clients in USA, UK, Saudi Arabia and many more. As we are helping the entrepreneurs globally, you can also get quotes from our developers through a mail at info@goteso.com.
Website without visitors is like a ship lost in horizon. So, having an attractive web design that not only attracts visitors but also converts them into sales is very important. Design doesn't mean that every person is gonna love or like it, but thats the creativity of those eyes which creates something different. Responsive web design always plays an important role whenever you are going to promote your website. So, having a website design that is not stacked with pages and is simple to use will always attract visitors and can even convert them into sales. Designhost is here to help you in this. After extensive research and logging countless hours in building user friendly websites,we have curated a team of designers who are capable of understanding your business needs and cater to maximise the potential of the organisation and its resources. We are a design studio that is focused on creating and developing the brands. We at Designhost believe that quality design, hard work and communication are the keys to solving your brand's needs.
We liken our pickup and delivery service franchise
model to the incredibly popular and in-demand
ride-sharing and app-based car service industry;
it’s simply how people want to do business and
go about their daily lives.
WebTech Solution is not just another digital marketing company. We are among the fastest growing digital marketing companies of India. We have a great team of people with deep industry knowledge, technical expertise, and an eagerness to create unique solutions. Here are a few reasons on why you should trust us to serve you today.
WebTech Solution is not just another digital marketing company. We are among the fastest growing digital marketing companies of india. We have a great team of people with deep industry knowledge, technical expertise, and an eagerness to create unique solutions. Here are a few reasons on why you should trust us to serve you today.
It is a design/model of business. it is made before starting a business so that a starter can know about the equipment required and can allocate needed funds, partners and materials.
Business Canvas Model helps to shape or give structure to the business.
A presentation on the marketing plan of a new mobile application - At Your Service.
This was created by Pearl Gupta, PEC University of Technology during the course of a marketing internship under Prof. Sameer Mathur
Who we are
Sudhamrit, formerly known as Sudhamrit service provider Pvt. Ltd. (SSPL) is specialized in three different categories of services as contact centers, recruitment procedure and consultation for business. We are a comprised of latest technology modern and advanced analysis of business objectives of client and positive approach towards helping them in reaching their goals and hence we are completely set apart from other service providers. We cater our customized solutions to customers so as they connect and establish a relationship with their shoppers located globally.
We care for our work
Vision
We strive to make our solutions for our customers entirely different from other service providers in order to let them achieve their business’ goals and objectives.
Mission
We are not a dominating service provider of IT solution in spite of that we believe in serving our clients as a servant leader corporation expert in catering innovative services and give one of a kind customer experiences.
Our Benefits
24x7 Services.
We focus on changing purchasers’ mind so that he can relate and build a connection with clients’ organization and our client at last gain maximum shares in market.
Our Benefits?
Get enhanced and expanded sales
every business has to face challenges regarding generation of leads but we cater our services that play a vital role in conversion of leads’ sales.
Management of leads with specified categories
we have expert and professional lead generation team who have years of experience in this sectored. All of them specifically provide assistance for each kind of product and solution.
Expertise in setting of appointment
the primary step of sales is lead generation we therefore, understanding this aspect we create a relationship with business leads and business owners and set apt appointment.
This is a comprehensive insight of the on demand beauty business. It gives a brief account of the various business models that can be adopted for an on-demand beauty sector. It also lists the competitors in this space and the strategy they are adopting to scale their business.
REAL MAKER ADVERTISING AGENCY
MARKETING MANAGEMENT
Castro Verde, Efril L.
Murillo, Jessica M.
Payos, Clarissa C.
Quinatadcan, Robert M.
Vela, Marie Belle M.
1. This work was presented to an actual client. Client’s names and information have
been removed or altered to present this as a free sample.
Sample Company Profile for Express Maid
Drafted by Valentine K Butale
2. Company Description
Express Maid is a start-up express home and office cleaning service which works by
dispatching well equipped cleaning maids to client addresses. Clients will be able to call
and book for a maid to be sent to them at their desired date, time and address. The maids
will be dispatched with all the required equipment as per client requirement within the
hour that the client has requested them or at a specified date and time.
The unique and easy dispatching service makes Express Maid the most affordable and
convenient way to get cleaning services for home and office areas. Clients will be given
an unprecedented level of access via a dedicated phone line as well as a dynamic website
where they can fill in a form requiring their addresses and other information.
The service-on-request aspect of Express Maid allows for maids to work part time and
only when they are required. This benefits the maid as it allows them to look for more
work elsewhere while it keeps Express Maid from taking on large overheads in terms of
monthly salaries. The maids are paid a performance-rate commission on each cleaning
job they are able to do.
Express Maid will be built around the consumer’s needs and abilities. Consumers will be
charged per clean-up request without the need to sign up for long term binding
subscriptions. However, for clients who want periodic or frequent services delivery there
will be an option to book the cleaners for long term periods. The online platform will be
built on a responsive website that can be viewed easily on a mobile device allowing for
clients to access it on either PC or mobile device.
Mission and Goals
During the next five years, Express Maid seeks to achieve the following financial and
non-financial goals:
Financial Goals
1. Obtain financing to purchase cleaning equipment and supplies, build databases
and online presence, develop marketing strategies and implementation of these
strategies.
2. Reach break even point within 12 months after obtaining financing.
3. Reach BWP5000 revenue per month after 6 months after obtaining fianancing.
Non-financial goals
4. Increase the services of Express Maid to other urban areas around the country
within the first 12 months of obtaining the required financial input. .
5. Develop a successful Internet site, while maintaining the call up service.
6. Develop other call-up services that can be added to the maid services.
3. CORE COMPETENCIES
Express Maid seeks to use its core competencies to achieve a sustainable competitive
advantage, in which competitors, potential or existing, will not be able to provide the
same value to consumers that Express Maid can. The director of Express Maid is a
seasoned entrepreneur who has built a successful business before. She has various
contacts that will be useful when piloting Express Maid. Express Maid has also acquired
the services of a graphic designer, web developer and marketing graduate who will be
ready to work on the marketing and promotional aspect of the business when required. As
soon as funding is secured Express Maid will be able start on professional level that will
communicate quality to potential clients.
By forming strong relationships with clients as well as the maid cleaning service
providers, Express Maid believes it can create a sustainable competitive advantage over
its rivals. No other call up cleaning company offers as much convenience and ease of use
to the client as Express Maid does.
SITUATION ANALYSIS
The marketing environment for Express Maid represents overwhelming opportunities.
It also contains some challenges that we believe we can meet successfully. Table A
illustrates a SWOT analysis of the Express Maid conducted by the marketing personnel to
highlight Express Maid’s strengths, weaknesses, opportunities, and threats.
Strengths Weaknesses
Simple low cost business model
implies low reinvestment therefore
high profit potential.
Brand is easy to remember and
communicates the service clearly.
Phone and website address for multiple
access points.
Business model can be replicated at
low cost.
Requires substantial promotion and
trust building for clients to adopt the
service.
Opportunities Threats
Can grow into a brand for immediate
cleaning services throughout the
country.
A contact database can be developed
allowing for a future piloting of more
services (database marketing).
Easy Word-of-Mouth advertising
generated by satisfied clients.
Not enough barriers to entry for
competitors.
Maids can sideline company for their
own benefit if not supervised.
4. COMPETTION ANALYSIS
There are various companies that offer home and office cleaning services in the country
such as BCD Cleaning Services, Bophepa and Customer Care Cleaning Service Providers.
Larger cleaning companies such as Bidvest Steiner, CleanAll, Clean Time and Global
Care Botswana also exist with extended services to Industrial clients. This indicates that
the home cleaning business has substantial revenue generating capabilities in Gaborone
and Botswana at large. These companies have taken the generic approach of designing
their business models around cleaning tenders and contracts. Their clients include small
businesses, commercial and industrial properties, and high income residencies.
In order to penetrate the market and grow into a market leader, Express Maid will need to
be innovative so as to stand out from the rest. There is a virtually unexplored niche for
prompt clean-ups that are carried out on a one-time basis by home owners and businesses.
Express Maid goes further by making these services easy to access and very affordable.
Dominating the niche of quick call-up cleaning will propel Express Maid into the brand
of choice when looking for a immediate cleaning services.
THE TARGET MARKET
The target market for Express Maid products are employed consumers between the ages
of 25 and 60—people who own, rent or spend much of their time in a home or office they
have responsibility for. In short, they like to keep their surroundings clean and
presentable and they are willing to spend to achieve this.
These consumers represent a demographic group of well-educated and successful
individuals; they are single or married and raising families or too busy to clean up up
their homes themselves. Household incomes are generally above BWP15 000 monthly.
Despite their comfortable incomes, these consumers are price conscious and consistently
seek value in their purchases and transactions. Regardless of their age (whether they fall
at the upper or lower end of the target range), they are probably out working for most part
of the day and may need some cleaning help. They are somewhat status oriented but not
overly so. They like to be associated with quality and sophistication but are not willing to
pay premium price for that so they would be happy to have control over how much they
spend for a certain amount of service delivery. Many of these people live in the city or up
market neighbourhoods.
THE MARKETING MIX
The following discussion outlines some of the details of the proposed marketing mix for
Express Maid’s services.
PRODUCT STRATEGY - Express Maid’s product will be well trained cleaning staff with
the required cleaning equipment and cleaning chemicals that will be sourced from reliable
5. suppliers. The call up service and website will are also products in terms of the
convenience they give to customers. These allow for the customer to access Express Maid
through their most preferred medium and communicate exactly what they need. Based on
the type of cleaning the customer requires, the maids will always have the right
equipment when they are delivered at the customer’s address.
DISTRIBUTION STRATEGY - Express Maid’s cleaning maids will be dispatched as
requested by the client. The maids will be dispatched to homes and offices in and around
Gaborone and will be delivered and collected by vehicle.
In addition, Express Maid plans to expand its cleaning maid distribution nationwide to
other urban areas such as Francistown and Selibe-Phikwe. This will be easier to do since
the business model is based on a call-up order service rather than a requirement to walk
into an office building. A call centre can be set up in Gaborone to serve the clean-up
requests and dispatch the cleaning maids in various areas.
PROMOTIONAL STRAGEY - Express Maid will communicate with clients about its
services in a variety of ways. Information about Express Maid—the company as well as
its services—will be available via the Internet, email newsletters, and via flyers delivered
by the maids. The firms’ promotional efforts also seek to differentiate its services from
those of its competitors.
PRICING STRATEGY. - Expressed Maid’s services will be priced with the competition
in mind. We will not set high prices to signal that we offer a luxurious or prestigious
service, nor will we set very low prices with a hope of getting as many services requests
as possible. Instead value pricing will be practised so that customers feel comfortable
paying for our services over and over again as long as something must be cleaned. Our
pricing strategy makes it worthwhile for maids to remain under our business while giving
us healthy revenues to continue in business. Each job will cost [state price] and the maid
will receive a commission of about [state amount]. Contracted long term cleaning will
have a lower unit price than single cleaning so as to incline clients to sign up for more
periodic long term service rather than one time cleaning. This will help us in better
predicting revenues and will allow us to receive bundled payments rather than haphazard
single payments.
BUDGETS
Prepared by accountant.