For this two-part assessment, you will create an Excel spreadsheet of credible sources to use when studying the impact of the Internet and social media on a company of your choice. You will then create a 5–7-page annotated outline of an Internet and social media strategy for the company, based on the sources you identified. Note : The assessments in this course are sequenced in such a way as to help you build specific skills that you will use throughout your program. Complete the assessments in the order in which they are presented. This assessment allows you to show your ability to research and to organize information, as well as to develop the outline of a strategy for application in a business environment. By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria: Competency 1: Examine the use of critical, strategic, and ethical thinking in decision-making.  Assess the ethical impact of the Internet on a business. Competency 2: Integrate the Internet, collaboration, and virtual environment strategies into general business management planning and decision-making.  Assess the current use of the Internet by a company. Assess the strengths, weaknesses, opportunities, and threats of Internet use for business issues. Identify existing technology for management's consideration. Competency 3: Integrate business strategies into general business management planning and decision-making.  Propose a business strategy recommendation that is well organized, professional, and persuasive. Competency 4: Analyze relevant global business concerns for the future.  Assess the use of the Internet in a global environment. Competency 5: Communicate in a manner that is professional and consistent with expectations for members of the business professions.  Communicate in a manner that is professional and consistent with expectations for members of the business profession. Locating the Best Sources In today's marketplace, the ability to support operational and strategic decisions with solid information is a critical skill. Finding information is not difficult, but finding the most useful, high-quality information can be. Locating the best sources requires several subskills, equally important for business and academic work, including the ability to search for appropriate resources, to evaluate the credibility and usefulness of information, and to synthesize information to make evidence-based decisions. To locate useful information, you need to know what you are looking for and understand the questions you need to ask to get you there. The assessments throughout this course encourage you to build skills in using the library, though the Internet is sometimes a better source for answering certain questions. For that reason, you should use both the Capella library and the Internet for your asse Creating an Annotated Outline While each person has his or her own process for writing, creatin.

1. For this two-part assessment, you will create an Excel
spreadsheet of credible sources to use when studying the impact
of the Internet and social media on a company of your choice.
You will then create a 5–7-page annotated outline of an Internet
and social media strategy for the company, based on the sources
you identified.
Note
: The assessments in this course are sequenced in such a way as
to help you build specific skills that you will use throughout
your program. Complete the assessments in the order in which
they are presented.
This assessment allows you to show your ability to research and
to organize information, as well as to develop the outline of a
strategy for application in a business environment.
By successfully completing this assessment, you will
demonstrate your proficiency in the following course
competencies and assessment criteria:
Competency 1: Examine the use of critical, strategic, and
ethical thinking in decision-making.
Assess the ethical impact of the Internet on a business.
Competency 2: Integrate the Internet, collaboration, and virtual
environment strategies into general business management
planning and decision-making.
Assess the current use of the Internet by a company.
Assess the strengths, weaknesses, opportunities, and threats of
Internet use for business issues.
Identify existing technology for management's consideration.
Competency 3: Integrate business strategies into general
business management planning and decision-making.
Propose a business strategy recommendation that is well
organized, professional, and persuasive.
Competency 4: Analyze relevant global business concerns for
the future.
Assess the use of the Internet in a global environment.
Competency 5: Communicate in a manner that is professional

2. and consistent with expectations for members of the business
professions.
Communicate in a manner that is professional and consistent
with expectations for members of the business profession.
Locating the Best Sources
In today's marketplace, the ability to support operational and
strategic decisions with solid information is a critical skill.
Finding information is not difficult, but finding the most useful,
high-quality information can be. Locating the best sources
requires several subskills, equally important for business and
academic work, including the ability to search for appropriate
resources, to evaluate the credibility and usefulness of
information, and to synthesize information to make evidence-
based decisions.
To locate useful information, you need to know what you are
looking for and understand the questions you need to ask to get
you there. The assessments throughout this course encourage
you to build skills in using the library, though the Internet is
sometimes a better source for answering certain questions. For
that reason, you should use both the Capella library and the
Internet for your asse
Creating an Annotated Outline
While each person has his or her own process for writing,
creating an outline can be an important early step in the process
in all types of writing, even for seasoned writers. By creating an
outline, you draft a plan that helps you organize your thoughts
and to see gaps in your thought process. After building an
effective outline, you can begin to complete your research and
to flesh out your writing. If you experience writer's block, as all
writers sometimes do, an outline allows you to skip a difficult
section and move on so that you can continue to be productive.
An annotated outline is a document that organizes the main
sections to be included in your assessment. The annotations are
based on thinking and should create enough detail that anyone
who reads the outline can follow your thought process.
Thinking About Business and Ethics

3. Hooker (2011) submits that ethical behavior is rational
behavior. A popular approach to studying ethics relates rational
behavior with rational self-interest. Hooker (2011) puts forth
the proposition that the consideration of others is rational not
only because of self-interest but because to do otherwise is
"illogical and self-contradictory" (p. 1). His approach is
anything but mere theory, as there is a real focus on the
practical application.
In business, law and ethics intertwine. Do our laws flow from
our communal ethics? Here the modified generalization
principle and its four corollaries can be useful. Also significant
for our purposes is fiduciary duty, the utilitarian principle that
is consistency based, grounding it in the theme of ethics as
rational choice as well as virtue ethics. You may also delve
deeper into the exploration of ethics and research distributive
justice and autonomy. The three key concepts here are utility
theory, the Difference Principle of John Rawls, and the
autonomy of rational agents.
References
Chaffee, J. (2015).
Thinking critically (11th ed.)
. Boston, MA: Cengage Learning.
Eichenwald, K. (2004, June 27). Crimes of others wrecked
Enron, ex-chief says.
The New York Times
. Retrieved from
http://www.nytimes.com/2004/06/27/business/27ENRO.final.ht
ml?pagewanted=1
Holmes, O. W. (n.d.). Great-Quotes.com. Retrieved from
http://www.great-quotes.com/quote/995057
Hooker, J. (2011).
Business ethics as rational choice
. Upper Saddle River, NJ: Pearson.
To deepen your understanding, you are encouraged to consider

4. the questions below and discuss them with a fellow learner, a
work associate, an interested friend, or a member of the
business community.
Are ethics simply common sense?
Are business ethics and financial success always compatible? Or
are they always incompatible?
What ethical questions can you use to make ethical decisions in
the future?
Suggested Resources
The following optional resources are provided to support you in
completing the assessment or to provide a helpful context. For
additional resources, refer to the Research Resources and
Supplemental Resources in the left navigation menu of your
courseroom.
Capella Multimedia
Click the links provided below to view the following
multimedia pieces:
Building a Credible Paper the Easy Way
|
Transcript
.
Building Your Credibility
|
Transcript
.
Course Library Guide
A Capella University library guide has been created specifically
for your use in this course. You are encouraged to refer to the
resources in the
MBA-FP6004 – Foundational Skills for Business Leaders
Library Guide
to help direct your research.
Internet Resources
Access the following resource by clicking the link provided.
Please note that URLs change frequently. Permission for the
following link has been either granted or deemed appropriate

5. for educational use at the time of course publication.
Internet Center for Management and Business Administration.
(2013).
Quick MBA: SWOT analysis
. Retrieved from http://www.quickmba.com/strategy/swot/
Bookstore Resources
The resources listed below are relevant to the topics and
assessments in this course and are not required. These resources
are available from the
Capella University Bookstore
. When searching the bookstore, be sure to look for the Course
ID with the specific
–FP
(FlexPath) course designation.
American Psychological Association. (2010).
Publication manual of the American Psychological Association
(6th ed.). Washington, DC: Author.
Chaffee, J. (2015).
Thinking critically
(11th ed.). Boston, MA: Cengage Learning.
Hooker, J. (2011).
Business ethics as rational choice
. Upper Saddle River, NJ: Pearson.
Note
: The assessments in this course are sequenced in such a way as
to help you build specific skills that you will use throughout
your program. Complete the assessments in the order in which
they are presented.
In this assessment, submit the following components:
Finding Credible Resources (Excel Spreadsheet).
Annotated Outline.
Part 1: Finding Credible Resources (Excel Spreadsheet)
Gather basic information about your target company. This
information will help you complete the assessment questions.
Official corporate name of the company you chose.

6. Headquarters location.
URL of the company Web site.
Description of the company's primary products or services (or
both).
Industry category (or categories) in which this company
operates.
Then, complete the following:
Answer the five questions in the list below. Use both the
Capella library and Internet search engines to complete this
assessment. Do not rely on either one exclusively.
What is one way that your chosen company is currently using
the Internet or social media?
What is one way that some other company in the same industry
as your chosen business is already using the Internet or social
media?
How might the use of the Internet or social media present
ethical problems for your chosen company?
What technology exists that your company should know about
as its management considers Internet use?
What is one way that demographics, global presence, or
diversity might impact your companies' choices about Internet
and social media use?
Create an Excel document to house the information for your
assessment. Include a row for each of the five questions.
Include a column for each of the following categories of
information:
Statement of the original question.
Analysis of the information needed to answer that question and
description of any challenges you had answering the question
(2–4 sentences).
Answer to the question with an APA formatted in-text citation.
Source (or sources) for your answer in full APA citation.
Your assessment of the credibility of the information you found
(2–4 sentences).
Your ranking of the credibility of the source on a scale of 1 to
5, with one being the lowest credibility and 5 being the highest.

7. Your description of the search strategy that you used to find the
answer to the question.
Use the Excel AVERAGE function to find the average
credibility score of all of your sources.
Write one sentence to describe the general level of credibility of
the material you found. If the average score for your sources
was 1 to 3, explain the difficulties you had finding credible
sources.
Describe how you will handle this problem in your final project.
Submit the assessment in your Excel document. You are being
asked to submit this assessment in an Excel format to
demonstrate your basic Excel skills, in preparation for future
courses
Part 2: Annotated Outline
Next, create an annotated outline that provides a framework, or
skeleton, for your strategy recommendation. By building an
annotated outline, you will:
Build a structure that shows the content and organization of
your assessment and makes the process easier for you to move
forward.
Demonstrate that you have conducted research and know how to
cite in APA format by including some quotations. Note that you
may or may not use these sources and quotes in your actual
recommendation; you may find better sources as you work on
your strategy recommendation.
Demonstrate your ability to create a well-organized document,
suitable for academics or business, that meets established
criteria.
To create your outline, complete the following steps:
Develop a complete list of the topics to be addressed in your
strategy recommendation:
Select a company that you will research and analyze to complete
your strategy recommendation.
Identify what technology exists that your company should know
about as its management considers Internet and social media
use.

8. Assess a company's current use of the Internet and social media.
Analyze the implications of the Internet and social media for
the future of a business, identifying strengths, weaknesses,
opportunities, and threats.
Identify one way that demographics, global presence, or
diversity might impact your companies' choices about Internet
and social media use.
Evaluate ethical questions raised by a future vision for the
impact of the Internet and social media on a business.
Propose an evidence-based strategy for a company's future use
of the Internet and social media.
Support a recommended business strategy with persuasive
evidence.
Write professionally and in a manner consistent with
expectations for members of the business professions.
Your annotated outline must state the name of your chosen
business and must include the following:
An introduction.
A conclusion.
At least four other headings in between (the introduction and
conclusion):
Each of the four headings must have at least two subpoints to
develop the detail required.
Each of the four headings must incorporate at least one
quotation or paraphrase from a source that you might use for
support, with an APA in-text citation.
One of your headings or subheadings (in your strategy
recommendation) will specifically address the ethical aspects
associated with your chosen business.
One of your headings should be Recommendations.
A section for References. In that section, list the full APA
citation for all the sources you used in the annotated outline.
As you develop the sections for the strategy recommendation,
consider what question you want to answer, what information
you need to answer it, what you might find interesting as a
reader, and what you want to learn as an MBA learner. Be sure

9. to include everything mentioned above. In addition, you may
also want to add a section on company background; a SWOT
analysis could be useful in this regard. (For more on a SWOT
Analysis, see the information from QuickMBA linked in the
Resources under Internet Resources.)
Additional Requirements
Written communication:
Ensure written communication is credible and free of errors
that detract from the overall message.
APA formatting:
Format resources and citations according to APA (6th edition)
style and formatting.
Number of resources:
Cite a minimum of five resources.
Length:
For Part II, submit 5–7 double-spaced pages, not including title
page or reference page, plus the Excel spreadsheet for Part I.
Font and font size:
Use Times New Roman, 12-point font.