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MemoryGiant.Co
Learning That Sticks

Welcome to Memory Giant. Whatever way one looks at the CFA Level 1 syllabus, there is a heck
of a lot of information to memorise and you will probably have competing demands on your time
as you prepare for the exam. As such in order to pass the exam, you need to be using your
memory efficiently…

MemoryGiant.Co

MemoryGiant.Co

…Association is one of seven memory principles that help to determine why you can recall some
things but not others. What this means is if you can associate a particular experience with
something else, you are more likely to remember it than if you are trying to remember the
experience in isolation…

MemoryGiant.Co

…if that ‘something else’ is itself easy to remember and predictable, then you have the basis of an
effective memory system which can be used to help you memorize vast amounts of information…

MemoryGiant.Co

…in order to help you make use of the association principle as you prepare for the Level 1 exam,
we have created a virtual world which acts as an easy to remember framework which links
together all the Learning Outcome Statements in the Level 1 syllabus. The result is that for any
LOS you will have an easy to remember and predictable part of the framework which you can
associate with that particular LOS and which will act as an effective memory prompt…

…the CFA-villeLaw Courts, represent the Ethics
and Professional Standards part of the
Syllabus.
After all the Law should govern how we all
behave in society, so that is how it links to the
Ethics and Professional Standards part of the
syllabus, which should govern how we behave
as CFA Candidates and Charterholders…

Law Courts with bullet holes (1st Location) –

Ethics and Professional Standards:

…since the Law Courts building is covered in
bullet holes and gun rhymes with one, you
have an image that allows you to link the Law
Courts to the number 1, thus telling you that
the Law Court is the first location in the
village.
By associating the Law with Ethics and
Professional Standards you can associate this
image with a particular part of the syllabus.



When you use the Memory Giant materials
that are linked to the Ethics and Professional
Standards part of the syllabus, you will go into
the Law Courts and explore them in more
detail…



…inside you will find further locations which
allow you create memory efficient prompts to
all of the key content for Ethics and
Professional Standards.



…the Giant shoe has a price tag on it, but in
order to find out the price you need to work
out an equation…

The Shoe with an equation price tag (2nd location) –
Quants

…as such this location represents the Quants
part of the syllabus.

You know it is the second location since
two rhymes with shoe…

Quants

…once again when you work through the
Memory Giant materials associated with the
Quants part of the syllabus, you will start
from here, and then visit other linked
locations which will provide a link to the
Key content of the Quants syllabus.

Quants

….the Eco-Gnomes always wear Green hats to
show they are eco-Gnomes. This part of the
village is where the economics syllabus is
covered.
You know it is the third location because the
eco-gnomes all live in tree houses and tree
rhymes with three.

The Eco-Gnome village in tree houses(3rd location) –
Economics

…the link here is that Accountants generate
Financial Reports, so FRA is associated with
the village Accountants Office which is found
behind a large door.
You know it is the fourth location because
Door rhymes with four.

The Accountants Office behind a huge door (4th location) – FRA

…these ants are all very well dressed and wear
ties, some of them wear bow ties and some of
them wear business ties…

Corporate and fine ants living in a Beehive (5th location) –
Corporate Finance

…this tells you that they are either Corporate
Ants or Fine Ants. So collectively they are
Corporate Fine Ants, they this location is
where the Corporate Finance element of the
syllabus is covered.
You know it is the fifth location because the
ants all live in bee hives and hive rhymes with
five.

Corporate and fine ants living in a Beehive (5th location) –
Corporate Finance

…the library holds lots of books and books can
also be referred to as Portfolios. Therefore
this is where the Portfolio Management
element of the syllabus is covered.
You know it is the sixth location because the
library is built on sticks and sticks rhymes with
six.

Library on Sticks (6th location) –
Portfolio Management

…Equine is Latin for Horse, so what you have
here is is ‘Equine Tea’, literally horses drinking
tea.
As such this is where the Equity part of the
syllabus is covered…

Angelic Horses in Heaven drinking tea (Equine Tea) (7th location) –
Equity

…you know it is the seventh location because
not only are the horses drinking tea, they are
all angels as well, and live in Heaven, and
heaven rhymes with seven.

Angelic Horses in Heaven drinking tea (Equine Tea) (7th location) –
Equity

…the Notice Board has some cash pinned to it,
so this cash is ‘fixed’ to the Notice Board, as
such this is where the ‘Fixed Income’ part of
the syllabus is covered...

The CFA-ville Notice Board with cash pinned to it (8th location) –
Fixed Income

…you know it is the eighth location because
the Notice Board is on a plate and pate
rhymes with eight...

The CFA-ville Notice Board with cash pinned to it (8th location) –
Fixed Income

…Not only do they conduct mining operations
here, but the Mine doubles as a Graveyard.

So there are lots of bodies lying under the
ground here. Therefore it is associated with
things that are ‘underlying’ and is therefore
where the Derivatives part of the syllabus is
covered..

The mine where the miners are also undertakers and bury bodies (9th
location) – Derivatives

…you know it is the ninth location because
mine rhymes with nine.

The mine where the miners are also undertakers and bury bodies (9th
location) – Derivatives

…standing outside of the Hen Coop/Tattoo
Parlour there is a large Hen with a tattoo.

Tattoos can be associated with an alternative
lifestyle, so this is where the Alternatives part
of the syllabus is covered…

The Tattoo Parlour with the tattooed Hen (10th location) –
Alternatives

…you know it is the tenth location because
Hen rhymes with ten.

The Tattoo Parlour with the tattooed Hen (10th location) –
Alternatives

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