This presentation is from the Performance Marketing Summit (May 15, 2016 in Chicago). Session description: The one constant in Internet platforms & search engines is that nothing is ever constant. Organizations need to sense & understand these risks to value & utilize your expertise. We’ll explore how!

1. Explaining Strategic Internet Risk
to Clients
David Dalka - Twitter: @dalka
http://fearlessrevival.com/

2. Social Networks Abuse Your Content -
2009

3. Social Networks Change Terms of
Service - 2010

4. Over & Over Again Terms of Service
Change – 2013…

5. 7 Major Changes Facebook Has In Store
For 2016, Forbes December 2015
5. Organic Visibility. Organic visibility has dropped on
Facebook consistently over the years. While Facebook’s
official response to this objective decrease is to
improve overall user experience by only showing the
most relevant content, it’s not hard to read between
the lines. Lower organic reach means more pressure
for businesses to use paid advertising options, which
means more revenue for Facebook. Count on seeing
even greater decreases in organic visibility in 2016, and
consider refining your Facebook marketing strategy.
http://www.forbes.com/sites/jaysondemers/2015/12/30/7-major-changes-facebook-has-in-store-for-2016/#18df01c0413c

6. It is NOT just Facebook….

7. What are your
examples?
Let me hear
you!!!

8. What about these guys?

9. What about these guys?
OMG, too many to list!!!
What about these guys?

10. Transparency died in 2009
http://www.google.com/press/podium_archive.html

11. February, 2016 Google SERP/Ad Change

12. Stories only for
those in the room….

13. The future is up to
you…

14. Explaining Strategic Internet Risk
to Clients
David Dalka - Twitter: @dalka
http://fearlessrevival.com/