Maximizing Lead Potential A Deep Dive Into Online Review Strategies
Explaain slides
1. Dylan Taylor, Ryan Macklin, Denise Paganini,
Rachel Atkinson and Sasha Fedorenko
2. What is ‘explaain’?
A new card based app, presenting information and
journalism in a unique and creative way.
Taking the key elements of a story and presenting them in
allowing the user to structure their own narrative.
The user can swipe through different elements of the story,
focusing on the information that interests them.
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5. Workflow of the journalist
• The basis for the explaain app working effectively would
require a dedicated team of journalists creating card
content.
• By building up a database of information on these cards,
stories will be easier to link together.
• The more cards that are created, the easier it will be for
the journalists to create and curate content.
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8. Sponsored Content
• To work effectively as a business model, explaain needs
to be open to sponsored content.
• Clearly labeled pieces of sponsored content from external
sources used to both advertise and promote the app.
• As the app would be using visual content to divulge
stories, maps and graphs from sponsored sources could
be used for the app.
9. Native Advertising
• A new form of advertising used increasingly by a number
of different media platforms.
• This kind of advertising is unique in that it adopts the
form of the platform it’s being used on.
• In-Feed ads would appear in the same format as explaain
news stories, but would be formulated brands for a
different outlet.
