The document discusses how companies can original equipment manufacturer (OEM) WSO2's middleware products. It describes WSO2's middleware stack, how other companies have OEM'd it, and the benefits of partnering with WSO2. It outlines WSO2's approach to open source, commercial models for OEM partnerships, and provides engagement options like quickstart, development support, and production support.

1. Expanding OEM opportunities
with WSO2

2. Contents
• What is the WSO2 stack?
• How have other companies OEM'ed WSO2?
• What are the benefits of WSO2 as an OEM
partner?
• How does OEM work with Open Source?
• What are the normal commercial approaches
that WSO2 and OEM partners take together?

3. About WSO2
• Proven Technology
• Founded in 2005 by acknowledged leaders in XML,
web services technologies, standards and open source
• 4th generation of products
• 130+ paying customers
• 56 new customers in 2011
• 25 new customers by end of March 2012.
• Global presence :
• 160+ employees in USA, Europe and Sri Lanka
• Growing set of partners
• Active Member of OASIS, Cloud Security Alliance,
OSGi Alliance and W3C.

4. 150+ Active Customers

5. What is the WSO2 Stack?
•A full middleware runtime:
• Application Server, ESB, Identity Access
Management, Governance, Business Process,
Gateway, Business Activity Monitoring, …
• Modular – reconfigurable and extensible
• Cloud-native
• Deployable as a Cloud Solution/PaaS
• Enabling for SaaS
• Open Source under the Apache License
• Supported 24x7 with aggressive SLAs

6. WSO2 Carbon Enterprise Middleware
Platform
*

7. Developer Studio

8. Develop Once - Deploy Everywhere
Stratos StratosLive
Private Public
PaaS PaaS
Or, any combination of these.
(Same programming model
across all deployment choices)
Carbon
On-Premise

9. How do OEMs use WSO2?
• Vertical solutions that require an SOA basis:
• e.g. A distributed application platform
• Migration from WebSphere, JBoss, etc to something more
lean, cloud-ready and modular
• Vertical versions of an SOA middleware:
• SOA middleware customized and specialized to a particular
domain (e.g. Financial, Healthcare, Defense)
• Co-opetition
• Other vendors who require a point solution as part of their
stack
• e.g. Registry, Identity Management, API Management
• SIs or ISVs looking to build SaaS apps or multi-tenant
solutions

10. Understanding WSO2’s approach to
Open Source
• All WSO2 products are available under the Apache License (or
Apache-compatible licenses for third-party dependencies)
• We provide a full list of all components, their licenses and origins
• We do not make patches or service packs available under the
Open Source License
• Customers or ISVs must either license those or wait until the next
release comes out and upgrade
• We provide 24x7 support with SLAs, patches, and Service
Packs to our supported customers and to OEM partners

11. Why work with WSO2 if its Open Source?
• Can you just use our software without involving WSO2?
• Yes
• So why should I involve WSO2?
• We support you so you be productive and support your customers
effectively
• Confidential relationship under NDA
• Middleware is complex - this is our business and our expertise: we
solve problems faster, advise on design, and help ensure that your
customers get a fully supported system
• It leaves you free to focus on your business
• You get the benefit of patches and service packs to ensure problems
are solved before your customers find them

12. Why do OEMs use WSO2?
• Excellent technology
• Many of our existing OEMs have done very detailed multi-vendor
evaluations and found us to be the best
• Modularity
• Allows you to remove or add components to get “just the right
runtime”
• Allows extensions to be treated as first class
• Cloud-native
• The same apps can be run on-premise, in public cloud or in private
PaaS
• Open Source
• Guarantees an open ecosystem
• Makes your developers more effective

13. WSO2 Engagement Model

14. QuickStart
• Objective: From zero to working proof of concept or
thin slice in one or two weeks
• Training
• On-site training on any combination of WSO2 products
• Consulting
• Help with designing customer's SOA solutions
• Help with designing deployment architecture
• Develop prototype code for customer scenarios
• Assess and prepare project for production deployment
• Follow up with 1 month Development Support

15. Development Support
• Access to on-line support system for:
• Assisting customers with answering questions on any
WSO2 product or technology:
- Confidential forum
- Guaranteed responses, 24-hour max SLA
• Assistance with product tuning for performance, security
and other needs
• Developing samples or proof-of-concept implementations
• Access to selected pre-production patches
• 3/6/12 month packages with maximum hourly caps

16. Consulting/Development Services
• Consulting
• Achieve a pre-defined objective: architectural design
and advice, training, development assistance, custom
development, deployment advice and assistance, etc.
• On-site/off-site
• Executive/Architect/Senior Engineer/Engineer
• Daily/weekly rates
• Development Services
• Augment customer team for critical parts of a project
• On-site/off-site
• Monthly rates

17. Production Support
• Issue resolution on production systems
• 24 x 7 x 365 support
• Unlimited
• Aggressive response/resolution times based on severity
• Creation & delivery of patches against production version
• Service packs applicable to the production version
• Per runtime pricing
• Warm instances, test instances, etc. all no charge

18. Business Models
• For low volume or initial engagements
• You can simply resell our support to your
customers
• Many OEMs prefer to negotiate a more
integrated deal
• In this model we typically agree a “value” of the
WSO2 contribution to the OEMs product
• Use this as a starting point to agree a %age of
revenue

19. Technical Summary
• Component-based modular approach
• Complete end-to-end platform
• Cloud Native:
• multi-tenant, elastic, metered, billed, self-service
• Interoperable: SOAP, REST, AMQP, XML, JSON
• Innovative: the only complete and integrated
Platform-as-a-Service
• Available on-premise, in cloud, as-a-Service
• A single cohesive codebase

20. Business Summary
• An open partner
• Providing world class technology and support
• With a set of existing OEMs in multiple
business areas

21. Contact us: Follow us:
http://wso2.com/contact/ http://twitter.com/#!/wso2

22. Thank you for attending!
Questions
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is very much
appreciated