This document discusses how to maximize messaging performance and minimize infrastructure footprint when deploying WSO2 products. It recommends selecting the appropriate message transport based on factors like performance, interoperability, and asynchronous capabilities. It also suggests minimizing footprint by using Carbon to build minimal products or multi-tenancy to maximize sharing. Recent performance improvements in WSO2 products include native JSON support, ESB pass-through, streaming XPath/XSLT, and CEP 2.0. Tuning at the OS, product, and application levels can further optimize performance. The goal is to build smaller, higher performing systems that save money and resources.