Surya Care IITF-2011 aims to empower and celebrate life through care. The concept emphasizes soft, elegant tones of white, pastels and neutrals to showcase various brands. The event space includes Hall 8 for the main area, and Hall 9. Hall 8's plan includes a media center, business lounge with comfortable seating including a closed conference room for 6 people and open seating. The business lounge provides snacks, beverages and decor with product shots and two LCD screens.

1. Surya Care IITF-2011
CONCEPT DESIGN PRESENTATION VER 1.0

2. Message
Empowered Life

3. Message
Touching Life

4. Message
Celebrating Life

5. Theme
Empowering Life
Celebrating Life
With Care

6. Tone
SOFT AND ELEGANT

7. Colors
 Whites
 Pastels
 Neutral
as we would be showcasing various brands which
have different colors.
Color will be added through product graphics

8. Area
HALL 8

9. Hall 8 plan

10. Media Centre

14. Business Lounge

17. Comfortable seating
arrangement
One closed conference
for 6 people and rest
open seating
arrangement
Provision for Snacks and
Beverages counter
2 LCD screens
Product shots on wall
General Pleasing Decor
Business Lounge

18. Area
HALL 9