Exhibition Idea
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The artist plans to focus their exhibition on horizons and present the photos in a circular display so that all the horizons line up to appear as a continuous horizon rather than individual images. While potentially difficult to execute, the artist thinks a circular display would be a very effective way to showcase their horizon images.
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Exhibition
The Horizons Exhibition will be held from June 1st to July 15th at the Museum of Science and Industry. The exhibition will feature over 50 interactive displays that explore new technologies and their potential impacts on the future of transportation, communication, medicine, and more. Visitors will be able to experience augmented reality, try prototypes of smart homes, and learn how artificial intelligence may transform our lives in the coming decades.
Unit 9 evaluation
Iona focused her final exhibition on landscapes after being inspired by images on National Geographic and the work of photographer Thomas Hoekper. For practice, she photographed macro and portrait subjects on her school grounds. Her favorite practice shot was of scratched paint, which achieved an abstract effect. She then narrowed her exhibition theme to horizons, collecting example images. Her final photographs were of horizons that she edited in Photoshop to highlight colors and adjust exposure. Feedback noted the improvements from editing and suggested considering borders and arrangement for future presentations.
Iona’s portfolio
Iona's portfolio contains a portrait, macro photography, and abstract architectural works. The portfolio showcases Iona's skills in portrait photography, close-up photography, and creative abstract representations of architecture through various artistic styles and techniques.
The Media Industries
The film and television industries create and distribute content to audiences around the world. In the UK, the BBFC and Ofcom regulate films and television respectively, classifying content and setting standards. Key roles in these industries include producers, directors, camera operators, editors, writers, and others who work together across development, production, and distribution. Major studios like Warner Bros, Universal, and production companies like HBO produce many well-known and influential films and television shows.
Core units evidence sheet dingle
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The document discusses ideas from team members for a company name, slogan, and color scheme. Kieran suggested "Icy white" and "Turquoise blue" colors which match the product but he is color-blind. Iona's name and slogan idea of "¡Hidrato!" in blue, yellow, and green would attract a certain audience from Brazil but has a limited target. Thomas suggested white, grey, and black colors for simplicity but Kieran's bottle design was deemed better. The final chosen name was "Kaela Vatn", slogan "A moment of clarity", and colors "Frosty white, sky blue" to target a smart, sophisticated restaurant audience and use Kieran's
Advertising techniques
This document outlines various advertising techniques used to appeal to potential customers. Some techniques discussed include using celebrity endorsements to associate a product with popular or trusted figures, manipulating people's desire for escape or individuality through exotic imagery, and appealing to people's ego by highlighting intelligent product features. Other techniques examined are defining a customer's lifestyle or identity through a product, making people feel obligated through charitable appeals, and manipulating peer approval or a desire to rebel. The document also discusses using rhetorical questions, scientific claims, and incomplete comparisons to influence customers' perceptions without solid evidence.
Advertising techniques
This document outlines various advertising techniques used to appeal to potential customers. Some techniques discussed include using celebrity endorsements to associate a product with popular or trusted figures, manipulating people's desire for escape or individuality through exotic imagery, and appealing to people's ego by highlighting intelligent product features. Other techniques analyzed are defining a customer's lifestyle with a product, making people feel guilty if they don't buy a product for a charity, and using peer approval or a rebellious image to manipulate social behaviors. The document also discusses using rhetorical questions, scientific claims, and unfinished comparisons to influence customers' perceptions without solid evidence.
Recommended
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The Horizons Exhibition will be held from June 1st to July 15th at the Museum of Science and Industry. The exhibition will feature over 50 interactive displays that explore new technologies and their potential impacts on the future of transportation, communication, medicine, and more. Visitors will be able to experience augmented reality, try prototypes of smart homes, and learn how artificial intelligence may transform our lives in the coming decades.
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Iona focused her final exhibition on landscapes after being inspired by images on National Geographic and the work of photographer Thomas Hoekper. For practice, she photographed macro and portrait subjects on her school grounds. Her favorite practice shot was of scratched paint, which achieved an abstract effect. She then narrowed her exhibition theme to horizons, collecting example images. Her final photographs were of horizons that she edited in Photoshop to highlight colors and adjust exposure. Feedback noted the improvements from editing and suggested considering borders and arrangement for future presentations.
Iona’s portfolio
Iona's portfolio contains a portrait, macro photography, and abstract architectural works. The portfolio showcases Iona's skills in portrait photography, close-up photography, and creative abstract representations of architecture through various artistic styles and techniques.
The Media Industries
The film and television industries create and distribute content to audiences around the world. In the UK, the BBFC and Ofcom regulate films and television respectively, classifying content and setting standards. Key roles in these industries include producers, directors, camera operators, editors, writers, and others who work together across development, production, and distribution. Major studios like Warner Bros, Universal, and production companies like HBO produce many well-known and influential films and television shows.
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This document provides an evidence appendix for Iona Dingle's BTEC Level 2 Creative Media Production core units. It outlines the grading criteria and evidence found for each unit, including the overall grade received. For Unit 1 on research techniques, Iona received a Distinction grade and provided evidence from research on advertising types, film production stages, and photography. For Unit 2 on communication techniques, all criteria were covered in an evaluation of music and a Distinction was earned. Unit 3 on the media sector resulted in a Distinction for exploring job roles and employment in film. Unit 4 was graded at Merit level and included evidence about audience research and how media is constructed for specific audiences.
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The document discusses ideas from team members for a company name, slogan, and color scheme. Kieran suggested "Icy white" and "Turquoise blue" colors which match the product but he is color-blind. Iona's name and slogan idea of "¡Hidrato!" in blue, yellow, and green would attract a certain audience from Brazil but has a limited target. Thomas suggested white, grey, and black colors for simplicity but Kieran's bottle design was deemed better. The final chosen name was "Kaela Vatn", slogan "A moment of clarity", and colors "Frosty white, sky blue" to target a smart, sophisticated restaurant audience and use Kieran's
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2) The second advert was for a Volvo XC90 SUV. It portrayed the car as suitable for both family use and off-road driving, making it superior to other family vehicles. The ad's dramatic landscape imagery aims to draw viewers in and associate them with the car.
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The document appears to be a questionnaire containing questions to gather information. It likely asks a variety of questions to learn about the respondent's background, experiences, opinions, or interests on certain topics. The goal is to collect meaningful data through targeted questions that can provide useful insights.
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Initial Cover Mock Up
This document describes a mock-up of a magazine cover. The cover features a single black and white image of two or three young women in a minimalist style to avoid looking like a glossy tabloid. The pink, green, and blue colors on the cover were chosen to represent the fashion, beauty, and well-being content covered in the magazine.
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This document outlines the sections and subsections of a magazine, including Fashion, Food, Travel, and Journalistic sections. Fashion includes photoshoots, vintage clothing, spring/summer looks, and fashion week. Food covers vegan cafes and restaurants, recipes, and interviews. Travel focuses on beaches, cities, and the New Forest area with details on specific locations. The Journalistic section highlights hidden gems, ethical issues around veganism, animal rights, and the beauty industry, as well as local problems.
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Iona developed an initial idea for a Brazilian-themed bottled water brand that she felt was original and justified, but recognized it may limit the customer demographic. The group ultimately chose to market a different brand called Kaela Vatn. Iona took on responsibilities including the slogan, print ad, and presentation. She created a print ad using Iceland's national colors to portray the water as crisp and refreshing, but recognized the logo could be better integrated. The group's campaign presented a minimalistic, sophisticated style to accurately convey the brand.
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The document lists the cast and props needed for a Kaela Vatn advertisement. It includes 5 actors playing card players, with one as the protagonist and another as the antagonist. A waiter is also listed who will carry a tray along with a bottle of the water being advertised and cards, felt for the table, and other items needed to depict a card game scene.
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Hidrato! Original Brand Idea
The document describes a proposed water bottle design for a brand called іHidrato!. The bottle design incorporates colors and imagery from Brazil to evoke a party-like and relaxed lifestyle. Key design elements include wrapping the bottle neck in the green, yellow, and blue colors of Brazil's flag, making the lid lime green to stand out, and shaping the bottle like a Brazilian guitar to fit the healthy image. The smooth lines and colors at the base are meant to abstractly depict Rio's Copacabana beachfront. The back label describes the water as being enriched with tropical Brazilian flavors like mango, acai, and pineapple for a refreshing drink.
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4 tv advert analysis
The document analyzes and summarizes four advertisements:
1) Honda's "The Cog" uses a domino effect of car parts to show how reliably the car works together.
2) Sony Bravia's "Balls" shows colorful balls bouncing to demonstrate the TV's superior color and resolution.
3) John Smith's "Ball Skills" features ordinary people and Peter Kay's soccer skills to show their ale is for everyone.
4) T-Mobile's "Dance" uses a flash mob to convey that their network keeps users connected to friends and family.
Unusual print ads annotation
The document summarizes information about two print advertisements:
1) The first was created by Scpf advertising agency for BMW and their BMW Z3 car. It was released in January 2000 and likened the car to a shark to portray it as streamlined, formidable and exciting.
2) The second advert was for a Volvo XC90 SUV. It portrayed the car as suitable for both family use and off-road driving, making it superior to other family vehicles. The ad's dramatic landscape imagery aims to draw viewers in and associate them with the car.
Print Designer Job Profile
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The production schedule outlines the filming of verses from a project over three days. On June 12th, verse 1 will be filmed in Moors Valley Forest and require actors Tom and Gemma, director Iona, a camera in film mode with a fast shutter render at 720p, a tripod, and an SD card. Verses 1 and 2 will also be filmed that day. On June 13th, verse 2 will be filmed in Moors Valley Field and verse 2 and 3 at the bridge, both requiring the same cast and equipment.
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Exhibition Idea
- 1. Exhibition: Initial Idea As I intend to focus my exhibition on horizons, I think that it would be effective to present my photos in circular display. Then, if all the horizons line-up, they will appear to be a continuous horizon, as opposed to individual images. Although this could be potentially difficult to execute, I think that it would be a very effective way to display my horizon images.