Exhibit design: What we should be doing better in the next project

Exhibit design: What we should be doing better in the next project
Michael Wolf
SAASTEC 2014
michael@formula-d.com @michael_w_wolf www.formula-d.com

INTRODUCING FORMULA D
 Founded in 2007
 Office in Cape Town, opposite Iziko National Gallery
 Currently 9 full-time employees / 2 interns
 Interactive exhibit and product design
 Visitor experience development and engagement strategies
 Interaction design specialist
 Interactive AV development / apps

INTERACTIVE MODEL. MOUNT BOSIU HERITAGE SITE. LESOTHO

TIME WHEEL INTERACTIVE EXHIBIT. STELLENBOSCH MUSEUM

FROST SCIENCE MUSEUM. MIAMI

IMMERSIVE GULF STREAM. MEDIA WALL CONCEPTS

Immersive experience: Demo Installation, Cape Town, April 2014
Large-scale interactive underwater environment

What we did well:

 The specific contexts are reflected in the
design.
 The product design is well executed and
technically sound.
 The interaction design caters for a diverse
audience / is easy to understand.
What we should have done better:
 We should have agreed with our client on a
clear target (ROI) of the expected impact of the
exhibits.
 The exhibits should be more thought-provoking
 The exhibit design process should have
involved audience consultation.
 The exhibits should have been linked to the
online world.
LESSONS LEARNED

PROVOKE THINKING

DISCUSSION AND PARTICPATION

VISITOR CONSULTATION AND VISITOR GENERATED CONTENT

ONLINE IMPACT
GEFORCE SA
Gaming Environment For Online
Recruitment and Career Empowerment
 Serious game for mobile phones
for underprivileged South African
youth to learn about careers in the
customer care industry.
 Game includes competency
assessments

 Developed by Formula D and
BPeSA with support from
Rockefeller Foundation

PLAY TO LEARN. CAPE TOWN. BERLIN. COLOGNE. NOVEMBER 2014

Thanks for listening

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