A brief descriptions of a dozen of interventions by Systance Management Consultants

1. Bernard JOUVEL
Mobile : +41.(0).789.200.788
SYSTANCE : EXAMPLES OF PROJECTS
WildZone – SwissFTTx : Global project strategy and
management
Preparation of the creation of an alternative telecommunication
operator in Switzerland, thanks to the creation of a consortium
(SwissFTTx) of cantonal utilities, to deliver WildZone’s services (new
generation of TiplePlay : Television, Telephony, Internet combined
services).
Main strategic partner : Groupe E, main stakeholder N. De WildZone Executive Summary
WildZone is the next generation of
digital services platform.
PICCIOTTO.
E – Business platform
Highly secured VPN
Visioconferencing
Home automation
Network strorage
Music - SACD
Security
Gaming
Internet
HD TV
Phone
NVOD
VOD
ASP
TV
…
…
…
WildZone (WZ) introduces Multiplay services, a multiplication of
emerging Triple Play’s (TP) offer :
- When TP proposes very high speed internet (20 Mbps) WZ proposes
extremely high speed internet (100 Mbps) Services Contents
- When TP proposes telephony through internet (VoIP) with an
acceptable quality of service, WZ proposes a high definition X - Providers
Videoconferencing
Services & Content
CASH FLOW
Main field of intervention (time frame : 2 years) :
- When TP proposes a bouquet of TV channels at numerical quality,
WZ proposes a bouquet of TV channel with High Definition images
and Surround sound
- When TP proposes no more, WZ proposes a multitude of other WZ
services :
o Real High Definition Video on Demand
o Very high quality music (eq. to SACD), surround capabilities
o New generation online gaming Operators
o Unrivalled security (professional state-of-the-art security available
for the end-user customer)
• Strategy : Lobbying strategy definition ; Business strategy
o Video surveillance Final Customers
o Mediametry (fully personalized advertising)
Home SME Corporate
o WILDZONE will guarantee 24/7 ALL Networks and ALL devices
monitoring, billing and accounting no matter the amount of WildZone Business Model
devices, home automation, …
o Pluggable services : WZ is a flexible platform, ready to add brand
new services which can take advantage from its high bandwidth
and its high security level
WildZone area of control
The two main reasons why building such a platform has not been
definition
Supervision Network Security HD Imaging Billing platform Content provider
Monitoring Anti-hacking STB design E-Business VOD Ready to add new providers
possible until now are : bandwidth and unrivalled technical expertise. X– X– X– X–
Neva Ilion Chrome Ucronik Mobuzz
And by the way, this is why no company will be able to compete Provider Provider Provider Provider
against WildZone for several years. MediaOnline
WildZone project planned to acquire FibreLac, a fiber Network
Coordinator
WildZone
Operator, with a huge engineering expertise in fiber networking, and
with an existing network of more than 540km. This network will
become WildZone Swiss backbone. SwissGiga
SwissGiga is a company created to gather all the “small” network
operators willing to mutualise their means, and to provide to their final FibreLac Network Network Network Network Network Network X–
• Business : Business plans writing - more than 200 pages - ;
operator operator operator operator operator operator Provider
customers unrivalled contents and services : WildZone.
Using a Fiber Network To The Home (FTTH) will guarantee a Network backbone Ready to add new network operators
bandwidth capacity exceeding WZ needs.
Regarding technical expertise, the original organization of WildZone, WildZone in Switzerland
allows a unique combination of skills, expertise, and know-how, in
several areas like Telecommunication, Service Management, Security,
Content management, HD Imaging, Billing, Systems integration,
Automation, and much more…
Each group of skills and expertise has been developed in a specific
Initial partners negotiations ; Key accounts and distributors in
Year 1 Year 2 Year 3 Year 4
market-renowned company (NevaNetworks, Chrome Imaging, Mobuzz,
Ilion, Ucronik…). WildZone will horizontally concentrate all these 2006 2007 2008 2009 2010
expertises and through its digital platform, propose to SwissGiga’s final Phase 1 Phase 2
customers unrivalled contents and services. Launch Launch,
Preparation Swiss deployment
The project is divided in three phases. The first one includes the Set Top Phase 3
Box, the network and the services development. The second is a step-
Industrialisation, Replication
by-step Swiss launch of WZ services. And the third consists in an
“industrialisation” of the WZ’s model, in order to replicate WZ in other
markets.
Switzerland, Liechtenstein, France, Italy, (about 20) © WildZone 2006 – All rights reserved - CONFIDENTIAL
• Finance : Financial ratios calculation (incl. IRR), documents
writing ; Fund Raising : investors interface (VCs, Industrials,
Banks), meetings with the investors in Switzerland,
Liechtenstein, France, Italy, Australia ; Companies’ valuation -
DCF
• Operations : Partners coordination ; Initial providers selection ;
Organisation
Business Plan
eFizz Vega
EWOO : BP writing and business strategy definition
Ewoo (subsidiary of the Harron Group) is a company developing eFizz Multiroom
brand new Ipod devices (docking stations, speakers, STB, ...) in Business Plan
partnership with Cabasse, using their expertise in audio treatment
EBITDA
25.0%!
20.0%!
15.0%!
and very high quality sound systems.
10.0%!
5.0%!
0.0%!
08! 09! 10! 11! 12! 13!
-5.0%!
-10.0%!
The company was looking for a fund raise, and asked Systance to
-15.0%!
-20.0%!
write a consistent Business Plan.
- CONFIDENTIAL - Page 42 on 75
5 years income projections
60000 000!
Systance intervention :
50000 000!
40000 000!
30000 000!
Business Plan 20000 000!
• Write a Business Plan from scratch,
10000 000!
2. Synthesis
0!
08! 09! 10! 11! 12! 13!
-10000 000!
Gross Margin! EBITDA! Net income!
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• Help to finalise the business strategy (market launch planning, >7'!"#$%&'
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- CONFIDENTIAL - Page 63 on 75
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The overall assessment of the risks has been overestimated on purpose, because
we take risk management very seriously.
12 years of experience in selling consumer goods and addressing retail market, has
given us a strong return of experience to take all measures to manage and reduce
risk.
As for any risk management, the first issue is to well identify the risks, and perfectly
estimate their levels. This is why we decided to overestimate the risk, and then take
all appropriate measure to reduce it.
So, thanks to the 12 years of return of experience of the Harron Group and its
companies, and our strong commitment and effort in risk assessment and
management, we will be able to manage efficiently the risk and then reduce
significantly its exposure.
Bernard JOUVEL - SYSTANCE : EXAMPLES OF PROJECTS - PAGE 1/4
- CONFIDENTIAL - Page 73 on 75