This presentation will shares of Digiday's State of the Industry Survey, which draws on the most influential leaders in digital brand advertising to offer their assessment of the role of content in marketing today.
Audience targeting is a critical issue for digital marketers these days, especially with the overwhelming amount of big data that is available. Now marketers can get real-time insight into their most valuable consumers and the attributes that define them. With this intelligence, it is now possible to grow business through efficient targeting and ad spend. It is critical to understand what tactics marketers are currently using to target their audiences so we can figure out what’s working and what isn’t. Join eXelate as they present the findings from their joint survey with Digiday that asked hundreds of digital advertisers and agencies how they’re winning with audience targeting.
Presented at the Digiday Brand Summit, 4/23/13.
View presentation here: https://vimeo.com/65090357
2017 Financial Services SEO Whitepaper | Key Takeawaysequimedia
We take another look at the research we complied in
early 2016 to examine what impact the latest Google
changes have had on the financial services sector.
2017 Informz Email Marketing Performance Benchmark Webinar: Email vs. AutomationInformz
See what's performing better for associations: one-off emails or automated campaign emails. Get access to key performance metrics from over one billion emails and hear how associations are using marketing automation to achieve jaw-dropping results.
With SharePoint 2013 Microsoft released a new application model and introduced a new search experience. By leveraging the new Application Model and SharePoint Search we can build apps that provide search intents. By providing these type of functionalities to the SharePoint Search interface you can help your users to ask user friendly questions and be provided with meaningful results.
Audience targeting is a critical issue for digital marketers these days, especially with the overwhelming amount of big data that is available. Now marketers can get real-time insight into their most valuable consumers and the attributes that define them. With this intelligence, it is now possible to grow business through efficient targeting and ad spend. It is critical to understand what tactics marketers are currently using to target their audiences so we can figure out what’s working and what isn’t. Join eXelate as they present the findings from their joint survey with Digiday that asked hundreds of digital advertisers and agencies how they’re winning with audience targeting.
Presented at the Digiday Brand Summit, 4/23/13.
View presentation here: https://vimeo.com/65090357
2017 Financial Services SEO Whitepaper | Key Takeawaysequimedia
We take another look at the research we complied in
early 2016 to examine what impact the latest Google
changes have had on the financial services sector.
2017 Informz Email Marketing Performance Benchmark Webinar: Email vs. AutomationInformz
See what's performing better for associations: one-off emails or automated campaign emails. Get access to key performance metrics from over one billion emails and hear how associations are using marketing automation to achieve jaw-dropping results.
With SharePoint 2013 Microsoft released a new application model and introduced a new search experience. By leveraging the new Application Model and SharePoint Search we can build apps that provide search intents. By providing these type of functionalities to the SharePoint Search interface you can help your users to ask user friendly questions and be provided with meaningful results.
Join your retail customer’s journey and see critical touchpoints that impact revenue. These stats prove superb customer experiences move business forward.
The hare and the tortoise of digital transformation in pharmaAcross Health
What is necessary for pharma’s digital transformation to accelerate? Vladimir Rogiers thinks through the key enablers for a fast moving digitization process in our latest 1000to1 blog https://goo.gl/2RD7ao
Join your financial customer’s journey and see critical touchpoints that impact revenue. These stats prove superb customer experiences move business forward.
Email marketing continues to be rated the most effective digital marketing tactic because of its high ROI and ease of execution. According to Salesforce’s 2015 State of Marketing survey, 73% of businesses rank email as the core of their business.
Email is important to your bottom line, but do you know how to measure its effectiveness? Moreover, do you know what it takes to generate stronger ROI from this key marketing channel?
Learn exactly how to measure program effectiveness, calculate your email ROI, and then identify actionable takeaways on how to generate more revenue from your email program.
Pegasi Media Group | B2B Marketing Leads| Technology Leadspegasi media group
Pegasi Media Group is a data management firm, providing premium data driven & data intelligence marketing services with optimized strategies for b2b marketing.
See big data is a hype or a reality. With so much of information available, is your company care about using data analytics or doesn't bother to even think about it.
Paid Search in 2010 - Our Predictions - Net Media PlanetIncubeta NMPi
Net Media Planet Invites seminars:
Sri Sharma, our MD and Founder talking about what he sees are the challenges ahead for paid search marketing, as well as highlighting the opportunities that new developments and technology will provide.
The presentation shares concepts and changes including:
o Targeting an increasingly mobile consumer.
o Developing a strategy to address the opportunities and challenges posed by real time search.
o The benefits of online and offline integration for cashed-strapped marketers.
o Election year and the effect on consumer behaviour and search.
2018 March Gray Reports - Demand Trends for Higher EducationGray Associates, Inc
Key Demand Trends and Observations
- The decline in total inquiries resumed: March inquiries fell 6%.
- The downward trend was confirmed by an 11% decline in Google searches.
- For the first time in five months, searches for online programs fell, dropping 12%.
- After two years of increases, conversion rates also declined.
- In this environment, you will need:
– Great data to inform decisions on programs and markets to invest in.
– The ability to take share, so you can sustain enrollment in a declining market.
How Email is Revolutionising Performance Marketing - Mark Ash, TeradataPerformanceIN
Email has long been accepted as one of the most powerful and cost effective digital channels available. However, the emergence of disruptive technologies and programmatic buying as well as the increased drive towards an omni-channel marketing strategy has massively enhanced the role that email plays in the marketing ecosystem.
Mark Ash discusses why email is the key to a data-driven marketing strategy that is revolutionising performance marketing.
esden ha realizado un importante esfuerzo a la hora de diseñar el programa de este Master, con el fin de ofrecer una formación lo más adecuada posible a las necesidades de los participantes.
Se trata de un Master eminentemente práctico a través del cual se pretende dotar a los participantes de los conocimientos necesarios para afrontar el día a día de la comunicación de una empresa, una institución o desde la perspectiva de una agencia.
Para ello, se contará con un claustro de profesores formado por profesionales del sector que aportarán todos sus conocimientos y experiencia.
Curso básico de posicionamiento SEO en el que se comentan los elementos más importantes para que tus páginas ocupen una buena posición en los buscadores
Join your retail customer’s journey and see critical touchpoints that impact revenue. These stats prove superb customer experiences move business forward.
The hare and the tortoise of digital transformation in pharmaAcross Health
What is necessary for pharma’s digital transformation to accelerate? Vladimir Rogiers thinks through the key enablers for a fast moving digitization process in our latest 1000to1 blog https://goo.gl/2RD7ao
Join your financial customer’s journey and see critical touchpoints that impact revenue. These stats prove superb customer experiences move business forward.
Email marketing continues to be rated the most effective digital marketing tactic because of its high ROI and ease of execution. According to Salesforce’s 2015 State of Marketing survey, 73% of businesses rank email as the core of their business.
Email is important to your bottom line, but do you know how to measure its effectiveness? Moreover, do you know what it takes to generate stronger ROI from this key marketing channel?
Learn exactly how to measure program effectiveness, calculate your email ROI, and then identify actionable takeaways on how to generate more revenue from your email program.
Pegasi Media Group | B2B Marketing Leads| Technology Leadspegasi media group
Pegasi Media Group is a data management firm, providing premium data driven & data intelligence marketing services with optimized strategies for b2b marketing.
See big data is a hype or a reality. With so much of information available, is your company care about using data analytics or doesn't bother to even think about it.
Paid Search in 2010 - Our Predictions - Net Media PlanetIncubeta NMPi
Net Media Planet Invites seminars:
Sri Sharma, our MD and Founder talking about what he sees are the challenges ahead for paid search marketing, as well as highlighting the opportunities that new developments and technology will provide.
The presentation shares concepts and changes including:
o Targeting an increasingly mobile consumer.
o Developing a strategy to address the opportunities and challenges posed by real time search.
o The benefits of online and offline integration for cashed-strapped marketers.
o Election year and the effect on consumer behaviour and search.
2018 March Gray Reports - Demand Trends for Higher EducationGray Associates, Inc
Key Demand Trends and Observations
- The decline in total inquiries resumed: March inquiries fell 6%.
- The downward trend was confirmed by an 11% decline in Google searches.
- For the first time in five months, searches for online programs fell, dropping 12%.
- After two years of increases, conversion rates also declined.
- In this environment, you will need:
– Great data to inform decisions on programs and markets to invest in.
– The ability to take share, so you can sustain enrollment in a declining market.
How Email is Revolutionising Performance Marketing - Mark Ash, TeradataPerformanceIN
Email has long been accepted as one of the most powerful and cost effective digital channels available. However, the emergence of disruptive technologies and programmatic buying as well as the increased drive towards an omni-channel marketing strategy has massively enhanced the role that email plays in the marketing ecosystem.
Mark Ash discusses why email is the key to a data-driven marketing strategy that is revolutionising performance marketing.
esden ha realizado un importante esfuerzo a la hora de diseñar el programa de este Master, con el fin de ofrecer una formación lo más adecuada posible a las necesidades de los participantes.
Se trata de un Master eminentemente práctico a través del cual se pretende dotar a los participantes de los conocimientos necesarios para afrontar el día a día de la comunicación de una empresa, una institución o desde la perspectiva de una agencia.
Para ello, se contará con un claustro de profesores formado por profesionales del sector que aportarán todos sus conocimientos y experiencia.
Curso básico de posicionamiento SEO en el que se comentan los elementos más importantes para que tus páginas ocupen una buena posición en los buscadores
Stuck and Frustrated or In Flow and Happy: Sensing Developers’ Emotions and P...s-mueller
Software developers working on change tasks commonly experience a broad range of emotions, ranging from happiness all the way to frustration and anger. Research, primarily in psychology, has shown that for certain kinds of tasks, emotions correlate with progress and that biometric measures, such as electro-dermal activity and electroencephalography data, might be used to distinguish between emotions. In our research, we are building on this work and investigate developers’ emotions, progress and the use of biometric measures to classify them in the context of software change tasks. We conducted a lab study with 17 participants working on two change tasks each. Participants were wearing three biometric sensors and had to periodically assess their emotions and progress. The results show that the wide range of emotions experienced by developers is correlated with their perceived progress on the change tasks. Our analysis also shows that we can build a classifier to distinguish between positive and negative emotions in 71.36% and between low and high progress in 67.70% of all cases. These results open up opportunities for improving a developer’s productivity. For instance, one could use such a classifier for providing recommendations at opportune moments when a developer is stuck and making no progress.
Predictive Lead Scoring - What's All The Buzz About? [SF Marketo User Group P...Mintigo1
Mark your calendars and plan to attend the San Francisco Marketo User Group meeting. Take the opportunity to share with, and learn from, Marketo users from various industries and experience levels. Reserve your seat today!
Topic: Predictive Scoring
We are pleased to have Tony Yang Director, Demand Generation with Mintigo as our speaker. Learn how they launched this program in their organization and how you can apply predictive scoring in your current lead generation program.
Making Location Intelligence Everyone’s BusinessMark Smith
The relevance of location is not where something has happened but rather the precise action taken from the geographic context and information used to improve outcomes. Too often our business is caught up in presenting information in advanced visualization that is not understood by most workers, leaving the human factor out.
As big data continues to emerge and the potential from data is realized, the opportunity to provide location better relevance for business through analytics lies in front of us.
Now we can see where and what can be done do to drive improvement. Get the latest trends and best practices on how Location Intelligence can dramatically improve your organization today.
eMarketer Webinar: Data Management Platforms—Using Big Data to Power Marketin...eMarketer
Join eMarketer for a discussion on how Data Management Platforms (DMPs) are enabling marketers to use their big data to make smarter and more efficient marketing decisions.
‘El nuevo marketing: más técnico y data driven que nunca' - Víctor López, Iberia Cluster Application Leader en Oracle, sobre los puntos clave del 'nuevo marketing' y la importancia de entender, gestionar y analizar el flujo de información que se puede extraer de cada usuario o cliente.
Según Víctor López, es "fundamental unificar datos y conocer al cliente", haciendo referencia tanto al impacto positivo en el revenue de una compañía como a la capacidad de mejora de la relación con el cliente, que lleva a un mayor engagement.
In the second installment of Adometry's Marketing Attribution Webinar Series we examine the importance of a good data foundation and the key considerations when collecting and integrating data into your advanced attribution platform. In this brief and informative session, you learn how to define unified tracking across URL parameters and begin prepping data sets, dynamically integrate tracking with ad servers, validate your data to make sure tracking is working properly and incorporate data from offline channels like TV, Direct Mail, and Call Centers.
It’s well known that creative communication and campaigns are important when it comes to gaining and maintaining customers. However, making the most of the analytics behind the consumer to truly optimize your digital and social marketing efforts may be a less familiar practice.
With an emphasis on data, “bleeding edge” researcher and thought leader Dr. Debra Zahay helps marketing professionals solidify and elevate their organization’s marketing strategies. In this session, Dr. Zahay will help you approach data from all angles, providing a firm understanding of its influence on your digital marketing strategy and what it means for your customer relationships.
Topics covered include:
• Leveraging data-driven digital marketing for your strategy
• Marketing analytics and your CRM
• Maximizing conversion using marketing data
Optimization as a Golden Layer - Chris Diener, SVP Analytics, AbsolutdataAbsolutdata Analytics
Chris Diener, SVP - Analytics, AbsolutData delivered a session in MRA insights and strategies conference, 2013, on the topic ‘Optimization as a golden layer’, where he discussed optimization and constrained optimization and then showed how it can be applied effectively across a number of common and emerging MR technologies.
AbsolutData is a global leader in applying analytics to drive sales and increase profits for its customers. AbsolutData has built strong expertise and traction with Fortune 1000 companies across 40 countries. We specialize in big data, high end business analytics, predictive modeling, research, reporting, social media analytics and data management services. AbsolutData delivers world class analytics solutions by combining their expertise in industry domains, analytical techniques and sophisticated tools.
Visit us here : www.absolutdata.com
AbsolutData and Alteryx surveyed industry thought leaders to gather insight into how organizations use Customer Analytics, including adoption levels, goals, usage, and relative maturity.
And the survey revealed:
3 focus areas that benefit the most from Customer Analytics
3 biggest challenges that inhibit analytic decision making
3 critical changes that will drive improvements in 2013 and beyond
Based on the results of the survey, AbsolutData and Alteryx will now be holding a webinar on 16th July 2013 at “5:30pm CST” to provide more information on how your peers use data to predict customer behavior, and drive measurable improvements in sales, customer retention, and loyalty.
Vala Afshar, CMO at Extreme Networks, spoke on The Power of Collaboration to business entrepreneurs and technology leaders gathered at Washington University in an event sponsored by Core Networks, the Kellogg Alumni Association of St. Louis, and Extreme Networks. Video of Vala's presentation is here - https://www.youtube.com/watch?v=F9ZtNNtlid4 For more, follow on Twitter - @ValaAfshar @CoreNetworksLLC
DBS: State of the Industry with eXelate: Audience Targeting: What’s Working?Digiday
Audience targeting is a critical issue for digital marketers these days, especially with the overwhelming amount of big data that is available. Now marketers can get real-time insight into their most valuable consumers and the attributes that define them. With this intelligence, it is now possible to grow business through efficient targeting and ad spend. It is critical to understand what tactics marketers are currently using to target their audiences so we can figure out what’s working and what isn’t. Join eXelate as they present the findings from their joint survey with Digiday that asked hundreds of digital advertisers and agencies how they’re winning with audience targeting.
Turning Big Data into More Effective Customer ExperiencesNG DATA
Discover how you can improve customer experiences and increase profitability for Telecoms.
To learn more about NGDATA or Lily Enterprise 3.0, please visit ngdata.com
[Webinar] Driving The Ultimate Customer Experience With Predictive Marketing ...Mintigo1
To view the full webinar, please visit:
http://www.mintigo.com/webinar-driving-the-ultimate-customer-experience-with-predictive-marketing-personalization/
Description:
How Predictive Marketing Powers Real Time Web Personalization
Many B2B marketers have heard the term “predictive analytics,” but when asked to describe how this is used to improve their marketing efforts, very few have an answer. Or, they only think of it as applied to predictive lead scoring built with black box algorithms, leaving them with an arbitrary number that’s meant to reflect how valuable a lead is, but with no explanation as to how it was derived.
Savvy marketers understand that the data and insights that predictive analytics uncover can be used to not only drive the discovery of the most likely buyers, but also be used to create effective, relevant customer experiences.
The result is greater engagement with prospects and customers by offering the right messages to the right audiences in real time.
In this webinar, we explain:
- Why it’s critical to know your ideal customer profile, aka your CustomerDNA(TM)
- How to identify key customer attributes to create targeted customer experiences
- How to develop and launch a data-driven personalization strategy in less than 30 days
About The Speakers:
Tony Yang, Sr. Director of Demand Generation at Mintigo
Tony is the Sr. Director of Demand Generation at Mintigo. As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0 space, Tony’s career includes marketing leadership roles at several early stage SaaS startups as well as at large enterprises such as IBM. Tony holds an MBA from the Marshall School of Business at University of Southern California, a Masters in Information Systems Management from Keller Graduate School of Management, and BA degrees in both Economics and Chinese Studies from the University of California, San Diego. He is fluent in both English and Chinese. His interests include all things related to inbound marketing, growth hacking, and USC Trojans Football.
Ashley Chavez, Director of Marketing at Get Smart Content
Ashley is the Director of Marketing at Get Smart Content, where she leads the strategy and execution of demand generation and product marketing. She joins the team with more than 8 years of hands-on experience in managing digital marketing and revenue-generating campaigns for industry-leading B2B and B2C organizations. Before joining Get Smart Content, Ashley oversaw marketing operations and demand generation at Revinate, where she managed efforts that made up more than 40% of monthly revenue contribution. Ashley received her BS in Marketing and Database Management at CSU Monterey Bay.
How prepared is your organization for the imminent loss of third-party data?
Are you ready for first-party data to take center stage in your marketing strategy?
Maybe you’re feeling unsure of how to use first-party data?
While cookies going away will reduce your access to third-party data, you can still strike the right balance with your acquisition strategies and provide your customers with personalized experiences.
Join our webinar to learn how to design a future-proof strategy that maximizes the potential of your first-party data in a cookieless world.
You'll discover:
- Why activating your first-party data is crucial in a cookieless world.
- How to leverage your first-party data in a future-proof way.
- How to build your organization's first-party data capabilities.
Vishal Maru, Vice President of Digital Solutions at iQuanti, will explain how enterprises can embrace the power of first-party data and better connect with their customers.
Most industries and organizations have still yet to fully utilize the power of first-party data in their strategies.
Learn how to create a personalized user experience, improve your retargeting strategy, identify patterns, and predict future trends to steer your organization toward more successful campaigns.
[Webinar] Predictive Marketing: Competitive Advantage for Today, Survival for...Mintigo1
To view the full webinar replay, visit:
http://www.mintigo.com/predictive-marketing-competitive-advantage-today-survival-tomorrow/
Description:
Not so long ago, predictive modeling was a luxury item: a sophisticated tool used by big companies to squeeze another five or ten percent improvement from selected marketing programs. Today, it is rapidly becoming something that every company needs to survive.
The change is being driven by the speed of business. Shifts that formerly took weeks, months, or years can now occur in days, hours, or minutes as news flashes through online channels and social networks and customers change their behaviors in response. New products, new competitors, new messages, new applications, new problems, and new media can appear overnight. Hints about them are all buried in the “big data” of social media, Web behaviors, customer transactions, and product use, but can only be uncovered through techniques that work with big data volumes at big data velocity.
In this webinar, marketing technology expert David Raab from Raab Associates discusses why the time for predictive marketing is now and then explores practical applications of predictive marketing for B2B.
Similar to eXelate State of the Industry 2014 (20)
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Brands increased the use of audience targeting on all platforms by up to 15% from 2013 – this includes PCs, tablets, and phones
Third party online data still leads the pack in terms of mots preferred data source, but first party CRM data is growing in popularity as folks recognize the power of their seed data
Advertisers and agencies are all on board with lookalike modeling, realizing its full potential and with almost half seeing 2-3X lift
Currently, a combination of DSPs and data providers are used to conduct lookalike modeling
Why we exist – the smart data company that powers smarter digital marketing decisions worldwide.
Why we exist – to make digital media more relevant for consumers and more effective for marketers.
In conjunction with Digiday, a survey of more than 450 digital marketing and media professionals was conducted in March 2014 on current attitudes and practices regarding audience targeting, as well as their data strategies and challenges. Participants were contacted via e-mail and asked to take an online survey. Participants were first asked to identify themselves as Brand Marketers, Agencies, or Networks/Exchanges/DSPs. Each participant was then presented with questions about their approach to audience targeting specific to that classification. Results were then summarized and cross-tabbed, in order to identify consistencies or inconsistencies in each constituents’ viewpoints and practices, as well as opportunities to raise the bar for the industry. A synopsis of those results is introduced in this presentation.
Targeting of all platforms increased by an average of about 15%.
Key changes from 2013:
Targeting on ALL platforms increased
Brands increased targeting on smartphones by over 10%, and increased targeting on tablet by 15%
Taking a look at the advertisers surveyed, 3rd party online data is still the #1 preferred data source for audience targeting,
1st party CRM data is quickly gaining popularity as marketers realize the potential value in their seed data.
Agencies surveyed also prefer 3rd party online data as their go-to source for audience targeting, but for them, acquiring and leveraging their clients’ 1st party CRM data has risen in preference by more than 10% in the last year, revealing a much closer collaboration among these key marketers as they seek out new audiences for their products and services.
3rd party online data is STILL the #1 preferred data source for audience targeting for AGENCIES
1st party CRM data has become more popular, rising almost 10% in preference for audience targeting for AGENCIES
A large portion of our survey focused on lookalike modeling, which has proven to increase audience targeting capabilities by creating custom-built audiences that brands can reach with high accuracy.
64% of advertisers surveyed use “lookalike” modeling to identify prospective customers. Yet a significant number of digital advertisers who DO implement audience targeting admitted that they don’t know what lookalike modeling is, making this an important educational imperative for those who successfully leverage this tactic.
Of those advertisers that use lookalike modeling, the majority see a 2-3X lift in performance.
In order to conduct lookalike modeling, advertisers are using a combination of DSPs and data providers.
With the new proliferation of DMPs, we predict that next year could see folks using a combination of DMPs and data providers to conduct their lookalike modeling.
For the agencies surveyed, almost ¾ (73%) of agencies use “lookalike” modeling to identify prospective customers. Yet a significant number of agencies who DO implement audience targeting admitted that they don’t know what lookalike modeling is, making this an important educational imperative for those who successfully leverage this tactic.
Of those advertisers that use lookalike modeling, the majority see 2-3X lift in performance.
We can see from these results that both advertisers and agencies are seeing the value in lookalike modeling, which is quickly becoming a common practice in digital advertising due to its positive results and proven increase in campaign performance.
Agencies are using a combination of DSPs and data providers currently for their lookalike modeling. With the new proliferation of DMPs, we predict that next year could see folks using a combination of DMPs and data providers to conduct their lookalike modeling.
Lookalike modeling works because it focuses on customization and real results for brands.
Marketers have problems effectively utilizing their first party data seed to power new growth – this is where lookalike modeling comes in.
Lookalike modeling helps maximize branding and direct response campaign outcomes by up to 6X.
Tailored audiences sourced from the best combination of first and third party data, combined with seamless connections to hundreds of media platforms help make lookalike modeling most effective for marketers and agencies.
Lookalike models should be highly adaptive and constantly evolving based off campaign signals so that the right audiences are always being targeted.
Brands increased the use of audience targeting on all platforms by up to 15% from 2013 – this includes PCs, tablets, and phones
Third party online data still leads the pack in terms of mots preferred data source, but first party CRM data is growing in popularity as folks recognize the power of their seed data
Advertisers and agencies are all on board with lookalike modeling, realizing its full potential and with almost half seeing 2-3X lift
Currently, a combination of DSPs and data providers are used to conduct lookalike modeling