Bojangles' made-from-scratch biscuits are their primary product and driver of differentiation, leading to breakfast sales making up almost 40% of revenues. While ranked 12th in sales per unit among QSRs, Bojangles' is 27th overall and poised to become 4th in the chicken segment, indicating operational efficiency. Bojangles' status reflects economic and sociocultural changes, and they should leverage name recognition through digital technologies to attract younger customers and adapt to industry changes regarding health and regulations.