Executive Summary i. Provide a succinct overview of your strategic plan on coca cola. Solution Coca Cola is a global beverage brand based at USA. It has a strong positioning in soft drink and non -alcoholic beverages. Due to global shift in the mindset of consumers, it should restructure its strategic plan to take leadership position in soft drink as well as Fast moving consumer goods (FMCG) products across the global market. It should revise its strategic intent by moulding its mission as to produce more hygienic and less soda as ingradinets products in soft drink. Globally, consumers are health conscious so they are not showing interest in more soda based drink. So, Coca Cola will plan its product designing strategies to attract more no. of customers as well as getting a sophisticated share in the carbonated soft drink. Even, it is utilizing its brand value in making its current business plans, policies, procedures etc. more focused towards the sustainable development. In this, only those process or products are utilized which refine the excessively use of water, plants etc. as an inputs its manufacturing for global supplies..