This World Congress EHR Summit focuses on improving patient access by focusing on Health Information Technology and Health Information Management since the demand for Personal Health Management and Health Information Exchanges through ePrescribing and EHR portals has increased. Leverage Federal Quality Initiatives by supporting Meaningful Use through Electronic Health Records (EHRs)

1. WORLD CONGRESS PRESENTS THE SUMMIT TO
Practices in Action for Physician Workflow Integration
in the New Frontier of Pharma Brand Management
J u l y 1 4 - 1 5 , 2 0 1 4 • H y a t t a t t h e B e l l e v u e • P h i l a d e l p h i a , P A
Leverage EHRs
for Prescriber
Engagement
Partners: Organized by:
to register, visit www.worldcongress.com/ehr | 800-767-9499 | wcreg@worldcongress.com
S A V E $ 2 0 0 O R M O R E W H E N R E G I S T E R I N G B Y F R I D A Y , M ay 2 3 , 2 0 1 4
within Physician Workflow / Point of Care
Decision
Support
Patient
Education
Patient
Assistance
Programs
Formulary
Surveys show that 8 in 10
HCPs have adopted EHRs
Pharma has the unique opportunity
to position brands within
the necessary frameworks by
integrating brand messaging
and information such as:
Adam Landman,
MD, MS, MIS, MHS
Chief Medical Information
Officer, Health Innovation
and Integration, Brigham
and Women’s Hospital
Assistant Professor of Medicine
Harvard Medical School
Thomas Tsang, MD
Executive Director, Global
Health Information and
Innovations, Merck
Former Advisor, CMS
Former Medical Director,
Meaningful Use and Quality
ONC
A dvisory B oard :
› American Society of Clinical Oncology
(ASCO)
› American Society of Healthsystem
Pharmacists (ASHP)
› AstraZeneca
› Brigham & Women’s Hospital
› Children’s Hospital of Philadelphia
› Express Scripts
› Harvard Medical School
› Health IT Now Coalition
› Manhattan Research
› Memorial Sloan-Kettering Cancer Center
› Merck Medical Information and Innovation
› Merck Vaccines
› Novo Nordisk
› Pfizer
› UnitedHealth Group
› University of Pittsburgh Medical Center
(UPMC)
› Wellport Health information Exchange
H ear F rom :
Wil Yu
Director, Foundation
for Healthcare
Innovation
Former Director
Innovations, ONC
Former Senior Advisor
CMMI

2. RESERVE YOUR SEAT TODAY. The earlier you book, the more you save.
See back page for details or call 800-767-9499 for more information.
WHY YOU
SHOULD
SPONSOR
POSITION
your company
as a leading
solutions and
service provider
MEET
your market
SHOWCASE
new technology
innovations
INCREASE
brand awareness
GENERATE
leads and new
business
DEVELOP
new and
current client
relationships
To inquire about Sponsorship and Executive Networking Opportunities, Contact David Capobianco,
Vice President, Business Development, World Congress • Call 781-939-2635 or email David.Capobianco@worldcongress.com
to register, visit www.worldcongress.com/ehr | 800-767-9499 | wcreg@worldcongress.com
Dear Colleague,
The growing demand for Health Information Exchange
coupled with Federal Quality Initiatives has generated an increased
need for pharma to integrate brand support within Electronic Health
Records to support providers and patients
at the point-of-care.
Join us this July as providers, agencies, and industry convene to
discuss optimal standards for clinical decision support to assist
Meaningful Use initiatives by offering patient assistance, patient
education, and formulary integration to improve adherence. Learn
strategies for engagement and sit down with peers to partner on a
collaborative front.
Don’t miss this opportunity to participate in concerted discussions
to enhance brand support, provider relations, patient adherence,
and federal initiatives at the point-of-care. I urge you to join the
conversation at what is sure to be a productive and informative
event.
I look forward to seeing you there!
Arielle Jackson
Conference Producer, Pharmaceutical Events
World Congress
PS – Don’t forget about the team discount. Register 3 team
members and the 4th
attends for FREE! + + = FREE
WORLD CONGRESS PRESENTS THE SUMMIT TO
Practices in Action for Physician Workflow Integration
in the New Frontier of Pharma Brand Management
J u l y 1 4 - 1 5 , 2 0 1 4 • H y a t t a t t h e B e l l e v u e • P h i l a d e l p h i a , P A
Leverage EHRs for
Prescriber Engagement
Why Should You Attend?
Join this summit to understand and discuss:
• Pharma’s role in the future of Health IT
• Digital conversations and implications for the
brand marketer
• Provider viewpoints on pharma integration and support
• Adherence and patient education offerings
• Brand support implementation within
physician workflow
• Areas to partner for beneficial positioning
Who Should Attend:
Executives from Pharma / BioPharma within the
following areas will find this conference of great value:
• Brand Managers
• Marketing
• Medical Information / Communications
• Market Access
• Patient Access
• National Accounts
• Trade / Channel
• Government Affairs
• Public Affairs
• Patient Advocacy
• Adherence
• Innovations
• ePrescribing
Medical Groups, Hospitals, Health Systems, and IDNs
will also find this conference of significant interest:
• Practicing Physicians
• Medical Directors
• Information and Technology Executives
• CMOs
• CIOs
• CMIOs

3. Day One — Monday, July 14, 2014
7:30 am –
8:30 am
Summit Registration and Morning Coffee
8:30 am –
8:45 am Chairperson’s Welcome and Opening Remarks
Richard Altus
President and Chief Executive Officer
PDR Network
8:45 am –
9:30 am Provider Viewpoints on Pharma Integration and Support
Hear from providers on optimal care coordination, drug information needs, preferences, and indications for optimal physician partnerships.
Moderator:
Katherine K. Shannon
Cross-Brand Relationship
Marketing Manager
Takeda Pharmaceuticals USA
Panelists:
David R. Artz, MD
Medical Director, Information Systems,
Memorial Sloan-Kettering
Cancer Center
Associate Professor of Clinical Medicine
and Public Health, Weill Medical
College, Cornell University
Joe Heyman, MD
Chief Medical Information Officer,
Wellport Health
information Exchange
Former Chair, Board of Trustees,
American Medical Association
9:30 am –
10:15 am Coordinate Efforts for Outcomes Driven Models —
Integrate Support for Federal Quality Initiatives
As the federal government implements quality initiative programs this year, brands can either be an integral part in assisting providers or be left to generic
solutions. Understand federal quality programs and how they can affect pharmaceutical brands.
Thomas Tsang, MD
Executive Director, Global Health Information and Innovations, Merck
Former Advisor, CMS
Former Medical Director, Meaningful Use and Quality, ONC
Robert Hauser, PharmD, PhD
Senior Director, Quality and Guidelines, ASCO
Advisory Board
Doctors Helping Doctors Transform Health Care
10:15 am –
10:45 am
Networking and Refreshment Break
10:45 am –
11:30 am Bring the Conversation into Digital — Implications for the Brand Marketer
Federal initiatives have brought the health care conversation into the digital realm. Assess the brand value proposition with EHRs as a new marketing channel
and an incremental shift from the former model.
• Explore direct-to-consumer marketing and sales force models reaching the decision-making physician
• Hear multi-layer perspective affecting the wholesale change in engagement and the role of the rep
• Learn how EHRs can serve as an effective new marketing channel to enhance brand value
Vasu Vats, MPH
Director, Strategy Enablement
Pfizer
11:30 am –
12:15 pm Utilize EHR Customization to Support Meaningful Use Initiatives
Steering clear of “cookie-cutter” industry formulations, understand efforts to spearhead EHR initiatives at point-of-care.
• Understand the regulatory landscape interactions of the patient in coordination with Meaningful Use and ICD-10
• Find the balance between Meaningful Use II and the spirits of measurement
Maren Everton, RPh
Northwest Area Solutions, Vice President, Leidos Health
Co-Chair, Meaningful Use subgroup, Clinical Informatics Systems
American Society of Healthsystem
Pharmacists (ASHP)
Joel White
Executive Director, Health IT Now Coalition
Board, America’s Health; Newborn Foundation
Chair, Health Advisory Committee, Broadband
for America
12:15 pm –
1:30 pm
Luncheon
1:30 pm –
2:15 pm Patient Centricity in ePrescribing and EHRs — Drive Care Delivery
and Payment Reform
• Ensure accurate product information at point-of-care
• Incorporate outcomes-based measures into systems
• Improve patient engagement and comprehensive medication management
Chris Leggett
Director, Health IT & Care Delivery, US Public Policy
GlaxoSmithKline
Steven H. Shaha, PhD, DBA
Professor, Center for Public Policy & Administration
Principal Outcomes Consultant, Allscripts
to register, visit www.worldcongress.com/ehr | 800-767-9499 | wcreg@worldcongress.com

4. Day One — Monday, July 14, 2014 (Continued)
2:15 pm –
3:00 pm Payer Coordination of Digital Pharma Services for Optimal Reimbursement
Understand digital reimbursement by navigating digital payer channels.
• Coordination of foundational, structural, and semantic interoperability
• Bundled payments as an adherence and generics driver
Gregory Busch, DO, MS, MBA, CPE
Chief Medical Officer, Community and State Plan, Delaware
UnitedHealth Group
3:00 pm –
3:30 pm
Networking and Refreshment Break
3:30 pm –
4:15 pm Create Brand Loyalty by Enhancing the User Experience — HCP
Communication and Integration
Communicate quality care as a process and not an outcome by coordinating efforts at point-of-care to assist and improve provider relations through:
• Treatment guidelines and disease state reference
• Product availability and formulary status
• Sample, coupon, and voucher availability
Lee Ann Griffin, PharmD
Former National Medical Liaison
Valeritas
4:15 pm –
5:00 pm Closing Keynote: Pharma’s Role in the Future of Health IT
As a result of policy changes, Health IT is now central to care delivery and disruptive to pharma’s sales and marketing model. This session will cover key trends
in EHRs, patient portals, self-tracking and remote care, patient digital engagement, and other health tech, highlighting short-term opportunities for pharma.
Monique Levy
Vice President, Research
Manhattan Research Decision Resources Group
5:00 pm –
6:00 pm
Cocktail and Networking Reception
Day two — Tuesday, July 15, 2014
8:00 am –
8:30 am
Morning Coffee
8:30 am –
8:45 am Chairperson’s Welcome and Review of Day One
Richard Altus
President and Chief Executive Officer
PDR Network
8:45 am –
9:30 am Strategies to Drive Adherence — Integrate Patient Reminders and Education
Improve patient adherence by leveraging opportunities for patient and provider access through the EHR, including:
• eSampling and ePrescribing for improved market access
• Patient education and patient reminders
• Patient portal coordination
Julia Chiampi Crouse, MBA
ePrescribing and Digital Strategy Manager
Novo Nordisk
9:30 am –
10:15 am Supplement Patient Education with Patient Portals to Assist Providers in
Meeting Meaningful Use II Requirements
Meaningful Use II requires that providers educate the patients at point-of-care. Pharma can support provider needs and integrate within this channel by
supplementing patient education with patient portals. Understand strategies that leverage:
• Patient portals as direct-to-consumer engagement
• Patient education requirements for the provider to meet Meaningful Use II
Emily C. Freeman, MSc, PhD
Director, Epidemiology — Health Behavior and Program Evaluation, Worldwide Research and Development
Pfizer
10:15 am –
10:45 am
Networking and Refreshment Break
to register, visit www.worldcongress.com/ehr | 800-767-9499 | wcreg@worldcongress.com

5. Day two — Tuesday, July 15, 2014 (continued)
10:45 am –
11:30 am Shared Decision Making — Improve Clinical Decision Support Conversations
Bring the patient into the conversation to make effective treatment choices:
• Integrate decision support to provide better treatment outcomes
• Enhance patient access by improving support around ongoing care processes
• Navigate systems that incorporate care guidelines
Alexander Fiks, MD
Co-Medical Director, Pediatric Research Consortium, The Children’s Hospital of Philadelphia
Assistant Professor of Pediatrics, University of Pennsylvania
11:30 am –
12:15 pm Delivery System Integration for Formulary and Decision Support
• Strategies to sustain timely and pertinent formulary information at the point-of-care
• Checks and balances for formulary information and support
• Ensure accurate and timely data for evidence-based efficiency and FDA approvals
• Push out data mining for outcomes and population data
Moderator:
Ken Majkowski, PharmD
Vice President, Clinical Affairs and Product
Strategy, Surescripts, LLc
Panelists:
David Fidler
Director, ePrescribing
and Clinical Interoperability
Express Scripts
Steven Labkoff, MD, FACP
Head, Strategic Programs, Research and
Development Information
AstraZeneca
Susan Skledar, RPh, MPH, FASHP
Clinical Specialist, UPMC Health System
Formulary Management and Drug Use Policy
UPMC; Associate Professor, Pharmacy
and Therapeutics, School of Pharmacy,
University of Pittsburgh
Allison Orenstein
Director, Physician Connectivity
and Engagement
CVS Caremark
12:15 pm –
1:30 pm
Luncheon
1:30 pm –
2:15 pm Beyond Meaningful Use II — Setting the Stage for Meaningful Use III
Get ahead of the game by offering provider support in preparation for Meaningful Use III:
• Help providers deliver fully functional standards of care that they can push out to the patient
• Coordinate supplemental wrap-around services: Nutrition tips, FAQs, care-giver information, coupons, etc.
Craig Kemp
Director,
Commercial Solutions
Merck
Joel White
Executive Director, Health IT Now Coalition
Board, America’s Health; Newborn Foundation; Chair
Health Advisory Committee, Broadband for America
2:15 pm –
3:45 pm Roundtable Discussion: Partner with Peers on a Collaborative Front
With arising standards, pharmaceutical companies could largely benefit from a coordinated and concerted effort to pave the way for a cohesive strategy.
Assess opportunities for collaboration, and then connect with peers for a deeper discussion on beneficial positioning for quality initiatives and
clinical decision support. Areas to be discussed include:
• Insights into partnerable areas
• ePrescribing
• EHR coordination
Ameer S. Ali, PharmD
Director, Clinical Content
Center for Connected Medicine
Adjunct Assistant Professor, Pharmacy
and Therapeutics, University of
Pittsburgh School of Pharmacy
Robert Hauser, PharmD, PhD
Senior Director, Quality and Guidelines
ASCO
Advisory Board
Doctors Helping Doctors
Transform Health Care
Vasu Vats, MPH
Director, Strategy Enablement
Pfizer
3:45 pm Close of Summit
to register, visit www.worldcongress.com/ehr | 800-767-9499 | wcreg@worldcongress.com
To inquire about Sponsorship and Executive Networking Opportunities,
Contact David Capobianco, Vice President, Business Development, World Congress
Call 781-939-2635 or email David.Capobianco@worldcongress.com

6. Registration Fee: Register By
5/23/2014
Register By
7/14/2014pharma / biotech
Conference $ 1795.00 $ 1995.00
Hospital health systems
Conference $ 1095.00 $ 1295.00
Health plans
Conference $ 1795.00 $ 1995.00
Solution providers / consultants
Conference $ 2595.00 $ 2795.00
Fee for conference includes welcome coffee, lunch, reception,
refreshments, and web-based conference documentation available pre-
and post-event, accessible through password-protected website. Checks in
U.S. funds drawn from U.S. bank payable to: WC Research Inc. No personal
checks accepted. Verification may be required for rate approvals.
SPECIAL TEAM DISCOUNTS: With so much great
content, you can’t possibly cover it alone. Sign up your
team and save. Find out more about special group
package discounts by calling 800-767-9499 or
emailing wcreg@worldcongress.com.
Participant Substitution and Cancellations:
Your registration may be transferred to a member of your organization
up to 24 hours in advance of the conference. Cancellations received
in writing on or before 30 days prior to the start of the event will be
refunded, less a $395 administrative charge. No refunds will be made
after this date; however, the registration fee less the $395 administrative
charge can be credited to another World Congress conference if you
register within 6 months from the date of this conference. In case of
conference cancellation, World Congress’ liability is limited to refund of
the conference registration fee only. World Congress reserves the right
to alter this program without prior notice.
Satisfaction guaranteed: World Congress stands behind the
quality of its conferences. If you are not satisfied with the quality of
the conference, a credit will be awarded towards a comparable World
Congress conference of your choice.
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EHR
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SPACE IS LIMITED – REGISTER TODAY TO SECURE THE BEST POSSIBLE RATE
to register, visit www.worldcongress.com/ehr | 800-767-9499 | wcreg@worldcongress.com
WORLD CONGRESS PRESENTS THE SUMMIT TO
Practices in Action for Physician Workflow Integration
in the New Frontier of Pharma Brand Management
J u l y 1 4 - 1 5 , 2 0 1 4 • H y a t t a t t h e B e l l e v u e • P h i l a d e l p h i a , P A
Leverage EHRs for
Prescriber Engagement
Featured Speakers:
David R. Artz, MD
Medical Director,
Information Systems
Memorial
Sloan-Kettering
Cancer Center
Associate Professor
of Clinical Medicine
and Public Health
Weill Medical
College, Cornell
University
Gregory Busch
DO, MS, MBA, CPE
Chief Medical Officer
UnitedHealth
Group
Steven Labkoff, MD,
FACP; Head, Strategic
Programs Research and
Development Information
AstraZeneca
Monique Levy
Vice President, Research
Manhattan
Research
Thomas Tsang, MD
Executive Director,
Global Health Information
and Innovations, Merck
Vasu Vats, MPH
Director, Strategy
Enablement
Pfizer
Venue:
Hyatt at the Bellevue
200 South Broad Street
Philadelphia, PA 19102
215-893-1234
www.bellevue.hyatt.com
Discounted Room Rate: $189
Cut-off Date: 6/23/14
S A V E $ 2 0 0 O R M O R E W H E N R E G I S T E R I N G B Y F R I D A Y , M ay 2 3 , 2 0 1 4
ATTN Mail Room: If undeliverable please forward to product/brand managers
within Physician Workflow / Point of Care
Decision
Support
Patient
Education
Patient
Assistance
Programs
Formulary
Pharma has the unique opportunity
to position brands within
the necessary frameworks by
integrating brand messaging
and information such as: