This document provides information about Yan G., a visual communications specialist and founder of www.yangrin.com. It summarizes Yan G.'s experience working with international brands, startup advising, and membership in design organizations. It then discusses the purpose of websites to promote companies, products, services, and individuals to large worldwide audiences. The document outlines different types of websites and notes that websites require ongoing maintenance and updates. It presents website development as involving research, design, development, and ensuring a good underlying product or service. Contact information is provided at the end.

3. 6 Awards Winning Visual Communications Specialist
Founder (www.yangrin.com)
Partner & CCO (www.dogma.co.il)
Worked with such international brands as:
Microsoft, Volkswagen, Deloitte, SAAB, Baskin Robbins, RE/MAX,
and many others
Shareholder and advisor of 4 start-ups in Israel and US
Member of:
Design Council of Australia
Freelancers Union of America
Graphic Designers Association of Israel

4. Imagine that you want to reach an endless amount of people worldwide and make sure they get your message
correctly and how you would say your message in person, but to extremely large audience…
Well, a website is exactly that! Sort of a business card, a hand shake, a meeting, a sale tool, advertising, promo, and
many other things… websites are there to promote and sell a company, product, services or a person.
The sole reason why we all use the web and put out our websites up in the air is simply to make sure as many
people as it is possible see our company, product, service or us…

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Landing pages
Lead generators
Promo sites
Business cards
Small Corporate
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Large corporate
Online Retailer
E-Commerce
News sites
Media
• Portals
• Social Networks
• Online Applications

6. Everyone! :)
Well, maybe a bit too loud… but pretty much everyone, any type of business, small or large, local or
international, any service provider, be it a person or agency, artists, show-man, writers, and whoever needs to
have their name herd beyond their circle of friends and family.
So on a general note, pretty much anyone is a potential client now or in the future.

7. A website is a combination of such key elements as visual and technical.
However, it is not as simple as it seems at first glance; website is a complex machine running at a virtual facility with
virtual fuel.
Think of it as your car, every car has its value, has its cosmetics, technical part and fuel… and as every car out there, it
needs pampering, taking care of it, updating and upgrading it and also fixing it from time to time, and don’t forget
about the regular service, just like any other car.
But keep in mind, if any of the elements are not working in complete harmony with the rest of the elements, it will not
work well, will break down and eventually will have to be completely replaced!

8. Research +
color palette + architecture + wireframe + design
& layout + development + good product and/or service

9. This lecture was prepared by Yan G.
For more questions, consultations, or other needs, you may contact me:
- yan@yangrin.com