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Lean Your Marketing

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A presentation I made at Ignite Lean Startup, December 2, 2012. Fuller explanation of the extremely worthy and helpful content is here: http://marketingnerdistry.com/category/lean-startup/lean-your-marketing/

Published in: Business
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Lean Your Marketing

  1. 1. Lean +Marketing = Luuuurve
  2. 2. The way many newcompanies approach marketing
  3. 3. Lean Startup ProcessBuild | Measure | Learn
  4. 4. Build The MVI: Minimum Viable Investment
  5. 5. Build Explore in a canoe, not an aircraft carrier
  6. 6. BuildWorkcreative-er,not pricier
  7. 7. Build Tread lightly on engineering resources
  8. 8. MeasureStart early andstay focused
  9. 9. Measure Your Key Performance Indicator What pays your bills?
  10. 10. Measure Go deep in the funnel
  11. 11. Measure Have a goal that is specific and time-bound
  12. 12. Measure Know how much you’re willing to pay for success
  13. 13. Measure Make tracking part of the product plan
  14. 14. MeasureEverything’strackable  
  15. 15. Learn Create a hypothesis
  16. 16. Learn Control the conditions with split tests
  17. 17. Learn But if you can’t do a split, control what you can
  18. 18. Learn Check results regularly & record outcomes for posterity
  19. 19. LearnPump thegood, dumpthe bad
  20. 20. SUCCESS. Beth Morgan @bethmorgan beth@MarketingNerdistry.comPhoto credits by slide: 1,yogendra174; 2, Lourdes Nightingale; 3, aussiegall; 4, JD Hancock; 5, Bluenose Canoehead; 7, kalavinka; 8, dasjabbadas; 9, Brenda Starr; 10, wheredidyoubuythat.com; 11, mararie; 12, Ed Yourdon; 13, theiry49; 14, Michael Kappel; 15, peaceplusone; 16, shar ka; 17, pixyliao; 18, tomkellyphoto

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