AGEM aims to address pressing issues in developing nations like India through education reform. Their initiative provides classrooms across India with educational content, embedded assessment questions, wireless feedback devices, and performance data analysis to improve instruction. Their first target is grades 6-8 in CBSE schools, starting with private schools serving around 3 million students. Their competitive advantages include blending software, hardware, measurement and customized content based on student data. Initial pilot projects showed unexpected gains and signed agreements have been received from schools to cover more than 300 schools in 5 years at an annual cost of less than $40 per student per subject. Funding of $500,000 is required to setup and service schools in Bangalore initially.

1. AGEM - Making education meaningful
The world’s most pressing problems are in Afghanistan, not Scandinavia. The fundamental differences are
education and health-care. Education is the catalyst for health-care, democracy, civic dialogue and job creation
- all vital necessities in developing nations including India - the first focus of our work. EdK12’s AGEM initiative
addresses these issues.
1 The Problem and the solution
K12 education across India is a broken system that the Govt. is trying to address without success. Our solution is
scalable, affordable, effective and measurable. Most importantly it leaves an audit trail of performance without the
need for high stakes examinations.
AGEM’s services and products provide classrooms across the country the content, embedded questions for eval-
uation, wireless feedback devices for immediate graphical feedback, and the ability to archive performance data.
That allows us to analyze and report on remedial measures for students, teachers, schools and our own content.
2 The opportunity and our competitive advantage
India has 200 million students in K12 Education. Our first target will be Grades 6 to 8 extending via this cohort
to Grade 12, for schools that are under the premiere board of education in the country - CBSE. There are 4 million
children in this category nationwide in Central Govt. and private schools. Our first market will be the approximately
three million children in private schools in the K6-12 sector.
Our core competitive advantage is the ability to blend software, hardware, measurement and content into the
development of our products and the ability to fine tune it each day from the data that we receive from classrooms
across the country.
Our primary competitive advantage is that we measure our performance every day in respect of each student.
There is no evidence that any competitor is either measuring or promoting their efficacy in this way. Finally, no
competitor approaches our pricing, nor are their systems as scalable. Our systems need neither textbooks nor
homework.
3 Our team
Our founder researched our product for more than a decade. He setup two elite schools where initial versions were
successfully implemented. Evolving versions were used for validation purposes in urban and rural environments
in more than 6 Indian states. A Pilot project in a local school has yielded unexpected gains using 3 independent
measures with the latest technology.
Our hardware developer specialises in low power drain wireless devices - a key issue in India - which lets our
feedback devices operate for a year without change of battery. The younger members of our team bring the software,
marketing and logistics skills needed for this project.
4 The promise
We have in the last few months tested our pricing in three schools at annual prices of USD60, USD 70, and USD 90
per student for one hour of complementary instruction per week in maths. Signed agreements have been received
from the first two and we are awaiting the final one. We expect to cover more than 300 schools in 5 years to achieve
a cumulative profitability of about USD55 million at annual prices of less than USD40 per student per subject. No
account is being taken of additional revenue sources such as franchising, production of wireless sensors for data
collection, certification charges, and its scope in other regions.
5 Funding
Our first round of funding requires USD 500 thousand to setup and service schools in Bangalore. A second round
of funding of 0.5 million dollars will be required in 2 years time when we go all India.