Example of Business presentation slide (j herbs) using 4 ps
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This document discusses J Herbs shampoo produced by JOJOBA Company. It provides details on the product ingredients (jojoba extract, aloe vera, etc.), packaging options, available sizes, pricing for different sizes, distribution channels through retailers located in major cities, and promotional strategies including television, radio and newspaper ads. The goal is to create brand awareness and attract new customers to purchase their number one haircare product made from beneficial jojoba herbs.
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Eco Shampoos and Eco Conditioners for Salons
O'Right is the worlds most organic, vegan, cruelty free, eco-friendly, and sustainable products that are available only to professional salons.
Shampoo and conditioner bottles are among the largest polluters of our landfills and can take over 500 years to biodegrade. Our patented biodegradable plastic bottles and paper boxes are infused with seeds so your clients can plant them after use to grow trees and flowers.
High Performance, Professional Only, Eco-Friendly Salon Products made with environmental stewardship, social responsibility, and integrity.
Oright Organics was launched to fulfill the need for specific products not included in the other Organic lines. Our company objective has always been to provide hair products which are as natural as possible. This ethos equally applies to the new Organic Connect range, which is a selection of highly effective care and styling products.
O’right brings salons a variety of organically based treatment options that are unique services easily booked and performed. The innovative Essential Oil Treatment Sets allow you to custom formulate a treatment based on your client’s specific needs. Each treatment set comes with an essential oil that is custom mixed with a pure cream conditioner. You control the amount of oil to cream to achieve a blend that is just right. The essential oil is the active part in providing the treatment.
Champagne Rose Oil Treatment Set is used to bring life back into seriously damaged coarse hair, while the Purple Rose Oil Treatment Set helps to revitalize serious damaged fine to normal hair. Our Rose Blends help to restore moisture and vitamins to the hair making it soft and shiny.
The Green Tea Essential Oil Treatment Set can be used to rejuvenate coarse hair that has been damaged by previous salon services, over styling and environmental factors.
The Sunflower Essential Oil Treatment Set is good for fine hair that is damaged, flyaway or overall weak. It will strengthen and protect fine hair.
We also provide two part cream(50ml) and essence(30ml) based in-salon treatment sets that can repair and restore hair.
The White Tea Treatment Set is a professional deep repairing treatment that will restore strength and elasticity to damaged hair.
Our Gingko Hair Treatment Set contains USDA organic Ginkgo leaf extract that activates scalp circulation and nourishes the hair. It will add moisture and restore smoothness to chemically treated hair.
O’right has exciting tonics, oils, creams, sprays and even a mask for home use too!
O’right Hair Tonic for Her is made with concentrates of ECOCERT organic Goji Berries Extract, Vitamin B Group, Biotin, Apigenin, Ginseng, Hydrolyzed Soy Protein and Multi-Amino Acids, it effectively eliminates dandruff and odors, relieves itching, improves the scalp’s microcirculation to help with hair loss, and nurtures the hair.
http://www.OrganicSalonSystems.com
Amit
The document discusses Johnson's Baby Shampoo, an American product made by Johnson & Johnson. Key details include:
1) Johnson's Baby Shampoo is a soap-free, hypoallergenic shampoo with a mild, tearless formula that leaves hair healthy and shiny.
2) The shampoo is marketed under Johnson & Johnson's umbrella brand for various baby care products.
3) Johnson's Baby Shampoo faces competition from other baby shampoo brands like Pigeon, Himalaya, Farlin, and Galenco.
Alovera the healing flexir A Presentation By Mr Allah Dad khan
Mr. Allah Dad Khan gave a presentation. He discussed his role as an assistant and provided key details about his work. The brief presentation highlighted essential information about Mr. Khan and his responsibilities.
Product launch ppt
This is Prateek Mishra from Ramaiah institute of management studies, Bangalore and the following presentation gives an overview of launch of a hypothetical product into the market.
Example business plan (ENT) subject UITM
The business plan outlines Kitty Zone Cat Shop, a partnership pet shop business located in Mukah, Sarawak. The plan provides details on the company name and ownership structure, initial capital contribution, target market analysis, marketing strategies, operations plan, and personnel requirements. The key points are that Kitty Zone aims to be a leading pet shop in the region by providing high quality products, services, and customer satisfaction to capture 50% of the estimated RM908,368 pet market in Mukah.
Business Plan - Amil Sabanadzovic
Jasmine is a proposed oriental tea/coffee shop to be located in Dublin 2 that will offer over 20 types of teas and coffees. It aims to provide a unique and relaxing atmosphere through oriental decor, scents, music and serving only decaffeinated, organic teas and coffees. The business plan outlines the location, products, target markets of tourists, locals and students. It details financial projections showing increasing sales and profits over three years, with a gross margin of 76% and net profit margin of 5% in years one and two, rising to 9% in year three. Key success factors include the atmosphere, funding, marketing and central location near tourist attractions in Dublin.
sample marketing plan of a bakery
The document outlines a marketing plan for Dream Bakers, a café and bakery located in Mardan, Pakistan. It will offer a variety of coffee, cakes, pastries and other products at competitive prices. The plan details the target market, strategies, financial projections, and controls to achieve the mission of offering high quality bakery products and becoming a leading reputable bakery in the area. It analyzes competitors, trends, and provides breakdowns of expenses, cash flows, and the breakeven point. The marketing team will implement strategies around pricing, promotion, and product/service quality to attract customers and achieve financial objectives.
Recommended
Eco Shampoos and Eco Conditioners for Salons
O'Right is the worlds most organic, vegan, cruelty free, eco-friendly, and sustainable products that are available only to professional salons.
Shampoo and conditioner bottles are among the largest polluters of our landfills and can take over 500 years to biodegrade. Our patented biodegradable plastic bottles and paper boxes are infused with seeds so your clients can plant them after use to grow trees and flowers.
High Performance, Professional Only, Eco-Friendly Salon Products made with environmental stewardship, social responsibility, and integrity.
Oright Organics was launched to fulfill the need for specific products not included in the other Organic lines. Our company objective has always been to provide hair products which are as natural as possible. This ethos equally applies to the new Organic Connect range, which is a selection of highly effective care and styling products.
O’right brings salons a variety of organically based treatment options that are unique services easily booked and performed. The innovative Essential Oil Treatment Sets allow you to custom formulate a treatment based on your client’s specific needs. Each treatment set comes with an essential oil that is custom mixed with a pure cream conditioner. You control the amount of oil to cream to achieve a blend that is just right. The essential oil is the active part in providing the treatment.
Champagne Rose Oil Treatment Set is used to bring life back into seriously damaged coarse hair, while the Purple Rose Oil Treatment Set helps to revitalize serious damaged fine to normal hair. Our Rose Blends help to restore moisture and vitamins to the hair making it soft and shiny.
The Green Tea Essential Oil Treatment Set can be used to rejuvenate coarse hair that has been damaged by previous salon services, over styling and environmental factors.
The Sunflower Essential Oil Treatment Set is good for fine hair that is damaged, flyaway or overall weak. It will strengthen and protect fine hair.
We also provide two part cream(50ml) and essence(30ml) based in-salon treatment sets that can repair and restore hair.
The White Tea Treatment Set is a professional deep repairing treatment that will restore strength and elasticity to damaged hair.
Our Gingko Hair Treatment Set contains USDA organic Ginkgo leaf extract that activates scalp circulation and nourishes the hair. It will add moisture and restore smoothness to chemically treated hair.
O’right has exciting tonics, oils, creams, sprays and even a mask for home use too!
O’right Hair Tonic for Her is made with concentrates of ECOCERT organic Goji Berries Extract, Vitamin B Group, Biotin, Apigenin, Ginseng, Hydrolyzed Soy Protein and Multi-Amino Acids, it effectively eliminates dandruff and odors, relieves itching, improves the scalp’s microcirculation to help with hair loss, and nurtures the hair.
http://www.OrganicSalonSystems.com
Amit
The document discusses Johnson's Baby Shampoo, an American product made by Johnson & Johnson. Key details include:
1) Johnson's Baby Shampoo is a soap-free, hypoallergenic shampoo with a mild, tearless formula that leaves hair healthy and shiny.
2) The shampoo is marketed under Johnson & Johnson's umbrella brand for various baby care products.
3) Johnson's Baby Shampoo faces competition from other baby shampoo brands like Pigeon, Himalaya, Farlin, and Galenco.
Alovera the healing flexir A Presentation By Mr Allah Dad khan
Mr. Allah Dad Khan gave a presentation. He discussed his role as an assistant and provided key details about his work. The brief presentation highlighted essential information about Mr. Khan and his responsibilities.
Product launch ppt
This is Prateek Mishra from Ramaiah institute of management studies, Bangalore and the following presentation gives an overview of launch of a hypothetical product into the market.
Example business plan (ENT) subject UITM
The business plan outlines Kitty Zone Cat Shop, a partnership pet shop business located in Mukah, Sarawak. The plan provides details on the company name and ownership structure, initial capital contribution, target market analysis, marketing strategies, operations plan, and personnel requirements. The key points are that Kitty Zone aims to be a leading pet shop in the region by providing high quality products, services, and customer satisfaction to capture 50% of the estimated RM908,368 pet market in Mukah.
Business Plan - Amil Sabanadzovic
Jasmine is a proposed oriental tea/coffee shop to be located in Dublin 2 that will offer over 20 types of teas and coffees. It aims to provide a unique and relaxing atmosphere through oriental decor, scents, music and serving only decaffeinated, organic teas and coffees. The business plan outlines the location, products, target markets of tourists, locals and students. It details financial projections showing increasing sales and profits over three years, with a gross margin of 76% and net profit margin of 5% in years one and two, rising to 9% in year three. Key success factors include the atmosphere, funding, marketing and central location near tourist attractions in Dublin.
sample marketing plan of a bakery
The document outlines a marketing plan for Dream Bakers, a café and bakery located in Mardan, Pakistan. It will offer a variety of coffee, cakes, pastries and other products at competitive prices. The plan details the target market, strategies, financial projections, and controls to achieve the mission of offering high quality bakery products and becoming a leading reputable bakery in the area. It analyzes competitors, trends, and provides breakdowns of expenses, cash flows, and the breakeven point. The marketing team will implement strategies around pricing, promotion, and product/service quality to attract customers and achieve financial objectives.
Marketing Mix - Perfetti Van Melle
This document summarizes Perfetti Van Melle's marketing mix strategies in India. Perfetti Van Melle is a global confectionery company with a 22.1% market share in India. It has a variety of candy, gum, and mint brands. It uses a hybrid distribution system to reach both urban and rural markets through multiple tiers. In its promotion strategy, Perfetti Van Melle spends heavily on TV, print, and digital advertising. It also uses brand ambassadors, in-store promotions, and trade promotion schemes to increase sales.
Manufacturing of rasgulla
- The document describes the manufacturing process of Rasgullas, a traditional Indian sweet.
- It outlines the key steps: boiling milk, adding lemon juice to curdle the milk, kneading the curds, preparing sugar syrup, shaping the curds into balls and cooking them in the syrup until absorbed.
- It then provides a financial analysis of starting a small-scale Rasgulla manufacturing business, including costs for materials, machinery, staff salaries, expected sales and projected profits over 3 years.
Tapal marketing research by brands academy
Brand Academy provides details brand analysis, research, article and insights for free.
Contact us :
brandsmentor@gmail.com
https://www.facebook.com/1stbrandsacademy
Marketing Research Final Term Report
Wahaj Hussain
Marketing Mix (4p’s)
Product
Pricing
Place
Promotion
PRODUCT
The Core
o Tea Beverage
The Actual Product
o Packaging and labeling: See the picture
o Branding: red color, aspect of refreshing, hard pack and soft pack both.
o Trade name: Tapal Danedar, a TAPAL product
o Brand personality Freshness, Healthy, Innovative, etc.
o Brand equity: Tapal Danedar provides a quality, consistent, innovative and accessible tea reputation.
PRICE
Tapal follows high-medium price strategy in which it offers high quality tea at reasonable prices. Tapal also follows a Going Rate Pricing strategy, in which it bases its price largely on competitors’ price that is Unilever. Unilever being the market leader always sets the price, and then Tapal accordingly allocates its prices, always lower than that of Unilever. Tea prices have fallen over the years which are because of reduced import duties and costs. Besides taking the competition into account, Tapal does cost plus pricing
PRICE COMPARISION
PLACE
In the beginning the company sole aim was to capture the tea market of Karachi, as they were already in tea business here, only and then strategically build there network to other cities of Pakistan.
Now Tapal has a distribution network spread across Pakistan, from Karachi to Khyber with over 410 distributors, Extensive training programs are provided for the devoted sales personnel. The popularity of its fine brands is unabated, making it the No.1 national tea company in Pakistan.
Tapal has a wider distribution coverage in the South where as Unilever has better distribution in the North. Therefore, Tapal’s main objective is to increase their sales in the North. It ensures that it places its tea in the same outlets as its competitors in order to maximize availability. The distribution coverage of Tapal is as follows:
Karachi 14%
Lahore 34%
Islamabad 18%
Sukkur 22%
Hyderabad 12%
Tapal caters to its customers by providing Tapal Danedar and Family Mistures to more than 140,000 outlets in Pakistan, which include superstores, department stores, general stores, medical stores, paan walas, grocery stores, merchants, etc. Grocery stores and merchants together provide 80% volume of the tea sales.
PROMOTION
Danedar performance
Major Activities 2008-2009
Launch of Danedar Hard Pack
We transformed our Soft Pack to Hard Pack with the use of the following communication platforms
Sales Briefing Sessions
Pack Revealing Ceremony
Press Conference
Press Advertisement
Tactical TVC Airing
Radio Commercial Airing
Bill Board Advertisement
Shop Signages
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PepsiCo Competition - Arkan Team 2-14-2015
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The document analyzes Champion's paper mill business and opportunities in dairy, orange juice, and export markets. It finds that Champion captures a small portion of margins in the dairy market but an even smaller portion in the branded orange juice market due to buyer power. The optimal investment of $61.5 million is in the differentiated orange juice and export markets to gain higher margins and returns.
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Final term ppt
Tapal Danedar is a tea beverage produced by Tapal Tea. It follows a medium pricing strategy and bases its prices relative to competitors like Unilever. It has a nationwide distribution network and focuses on capturing market share in northern regions. Promotionally, Tapal launches new products and variants through TV, print, radio and billboard advertising campaigns. It also conducts consumer promotions like price discounts, bundled packages and sampling activities.
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- DE-HAT aims to be a one-stop shop in Rajapur, UP, offering FMCG products, appliances, clothes, vehicles, insurance and more.
- It requires 20 lakhs capital and will employ 7 people. Products will be sold at competitive prices through bulk purchasing.
- The future plan is to expand the brand across rural India and eventually semi-urban areas.
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Marketing plan for new product.
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Similar to Example of Business presentation slide (j herbs) using 4 ps
Marketing Mix - Perfetti Van Melle
This document summarizes Perfetti Van Melle's marketing mix strategies in India. Perfetti Van Melle is a global confectionery company with a 22.1% market share in India. It has a variety of candy, gum, and mint brands. It uses a hybrid distribution system to reach both urban and rural markets through multiple tiers. In its promotion strategy, Perfetti Van Melle spends heavily on TV, print, and digital advertising. It also uses brand ambassadors, in-store promotions, and trade promotion schemes to increase sales.
Manufacturing of rasgulla
- The document describes the manufacturing process of Rasgullas, a traditional Indian sweet.
- It outlines the key steps: boiling milk, adding lemon juice to curdle the milk, kneading the curds, preparing sugar syrup, shaping the curds into balls and cooking them in the syrup until absorbed.
- It then provides a financial analysis of starting a small-scale Rasgulla manufacturing business, including costs for materials, machinery, staff salaries, expected sales and projected profits over 3 years.
Tapal marketing research by brands academy
Brand Academy provides details brand analysis, research, article and insights for free.
Contact us :
brandsmentor@gmail.com
https://www.facebook.com/1stbrandsacademy
Marketing Research Final Term Report
Wahaj Hussain
Marketing Mix (4p’s)
Product
Pricing
Place
Promotion
PRODUCT
The Core
o Tea Beverage
The Actual Product
o Packaging and labeling: See the picture
o Branding: red color, aspect of refreshing, hard pack and soft pack both.
o Trade name: Tapal Danedar, a TAPAL product
o Brand personality Freshness, Healthy, Innovative, etc.
o Brand equity: Tapal Danedar provides a quality, consistent, innovative and accessible tea reputation.
PRICE
Tapal follows high-medium price strategy in which it offers high quality tea at reasonable prices. Tapal also follows a Going Rate Pricing strategy, in which it bases its price largely on competitors’ price that is Unilever. Unilever being the market leader always sets the price, and then Tapal accordingly allocates its prices, always lower than that of Unilever. Tea prices have fallen over the years which are because of reduced import duties and costs. Besides taking the competition into account, Tapal does cost plus pricing
PRICE COMPARISION
PLACE
In the beginning the company sole aim was to capture the tea market of Karachi, as they were already in tea business here, only and then strategically build there network to other cities of Pakistan.
Now Tapal has a distribution network spread across Pakistan, from Karachi to Khyber with over 410 distributors, Extensive training programs are provided for the devoted sales personnel. The popularity of its fine brands is unabated, making it the No.1 national tea company in Pakistan.
Tapal has a wider distribution coverage in the South where as Unilever has better distribution in the North. Therefore, Tapal’s main objective is to increase their sales in the North. It ensures that it places its tea in the same outlets as its competitors in order to maximize availability. The distribution coverage of Tapal is as follows:
Karachi 14%
Lahore 34%
Islamabad 18%
Sukkur 22%
Hyderabad 12%
Tapal caters to its customers by providing Tapal Danedar and Family Mistures to more than 140,000 outlets in Pakistan, which include superstores, department stores, general stores, medical stores, paan walas, grocery stores, merchants, etc. Grocery stores and merchants together provide 80% volume of the tea sales.
PROMOTION
Danedar performance
Major Activities 2008-2009
Launch of Danedar Hard Pack
We transformed our Soft Pack to Hard Pack with the use of the following communication platforms
Sales Briefing Sessions
Pack Revealing Ceremony
Press Conference
Press Advertisement
Tactical TVC Airing
Radio Commercial Airing
Bill Board Advertisement
Shop Signages
Instore Branding
CoffeeHouse Business Plan.pptx
The coffee warehouse is a new business providing High-quality, full service distribution of coffee, specialty beverages and beverages related supplier to coffee house.
Group 5- START UP IDEA.pptx
Greenbeans Organic Coffee is a joint stock company seeking $800 million in additional investment for 40% of shares. It aims to deliver unique coffee experiences and inspire joy through organic coffee products. The company plans to sell finished coffee powder and beans, as well as coffee-related products in collaboration with travel agents. It estimates annual revenue of $3.12 billion with $600 million in net profit and a 30% return on 3 years of investment.
EX-Redorent
1) E X Redorent is a proposed deodorant product launch by Redolence Pvt. Ltd., a startup with 5 partners and initial investment of 25 crores.
2) The deodorant would be offered in men's and women's scents in a single 180ml bottle. It would target urban Bangladeshis aged 20-50 and be priced at Tk 299.
3) The marketing plan includes distribution through retailers and supermarkets in major cities. Advertising will utilize newspapers, magazines, social media, television and billboards. The estimated annual marketing budget is Tk 2267417.40.
PepsiCo Competition - Arkan Team 2-14-2015
This document provides a brand plan for Glorita ice lollies. It includes sections on marketing, operations, finance and more. The marketing section discusses target segments, competitive analysis and yearly marketing campaigns. Operations outlines the production process and supply chain. Finance presents sales projections over three years, with year 1 focusing on Cairo and Alexandria, year 2 expanding nationwide, and year 3 projecting continued growth. It estimates sales volumes, revenues, costs and projected profits. The document provides an overview for launching this new ice lolly product in the Egyptian market.
Dairy pak presentation
The document analyzes Champion's paper mill business and opportunities in dairy, orange juice, and export markets. It finds that Champion captures a small portion of margins in the dairy market but an even smaller portion in the branded orange juice market due to buyer power. The optimal investment of $61.5 million is in the differentiated orange juice and export markets to gain higher margins and returns.
Investors ppt CG.pptx
This document provides an overview of Apna Mart franchise opportunities in India. It discusses why businesses are entering the retail sector, the top growing sectors in India, and benefits of the franchise model like support systems and brand recognition. It outlines Apna Mart's franchise model called FOFO and what they offer, including managing distributors and providing a single supplier warehouse. Case studies are given of two successful Apna Mart franchise stores that saw increased sales, customers, and profits. Requirements for property approval and expectations for store profitability are also mentioned.
Final term ppt
Tapal Danedar is a tea beverage produced by Tapal Tea. It follows a medium pricing strategy and bases its prices relative to competitors like Unilever. It has a nationwide distribution network and focuses on capturing market share in northern regions. Promotionally, Tapal launches new products and variants through TV, print, radio and billboard advertising campaigns. It also conducts consumer promotions like price discounts, bundled packages and sampling activities.
L\'Oréal 2011 Campus Presentation
L'Oreal's mission is to offer beauty products to men and women worldwide that satisfy all their desires through the highest quality, most effective, and safest cosmetics. It has 23 global brands, operates in 130 countries, had €17.5 billion in sales in 2009, and invests heavily in R&D and innovation through its 674 patents filed in 2009. As the largest cosmetics company, L'Oreal focuses on beauty through science across its consumer products, luxury products, professional products, and active cosmetics divisions.
TAPP Water - NOAH19 Berlin
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De hat business plan
The document discusses plans to open a rural retail outlet called DE-HAT in India. Key points include:
- Rural India accounts for half of India's total market and population. There is an opportunity for growth as rural incomes rise.
- DE-HAT aims to be a one-stop shop in Rajapur, UP, offering FMCG products, appliances, clothes, vehicles, insurance and more.
- It requires 20 lakhs capital and will employ 7 people. Products will be sold at competitive prices through bulk purchasing.
- The future plan is to expand the brand across rural India and eventually semi-urban areas.
Lion Consumer Distributor & Agent Info
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Redi - NOAH17 London
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IRC Marketing Plan Presentation
The document discusses Island Red Cafe (IRC), a Malaysian coffee franchise opportunity with low startup costs compared to other major chains. It summarizes IRC's business model, compensation plan offering high potential monthly incomes even with a modest initial investment, and aggressive expansion goals to open 100 locations in 2009. The document promotes IRC's program as easy to join and market to others for bonuses, with little risk due to the large and growing coffee market.
Popple Beverage Company
Popple Beverage Company is a new juice company in Dubai that provides affordable, healthy fruit juices. It aims to fill a market gap by targeting young teenagers. The company's juices come in various flavors and are sold in 100ml, 45ml, and 1 liter bottles ranging in price from AED 2.50 to AED 8.50. Popple has developed a marketing plan involving sampling, TV advertising, and selling through grocery stores and malls. The company projects it will break even after selling 1,000 bottles and will make a maximum profit once production reaches 2,000 bottles per year.
BEW3555_Business_Report_.pdf.pdf
This document is a business plan report for Atlantis Water Recycler, a newly established company that manufactures and sells water recyclers. The report outlines Atlantis' business model, which focuses on sustainability and empowering households to save water and energy. It discusses Atlantis' vision, mission, values, marketing plan, financial projections, operations, risks, and implementation roadmap. The financials project net losses in year 1 but net profits in years 2 and 3 as sales increase. Atlantis aims to secure funding of RM374,572 to cover set-up costs of RM1,189,290 and continue research on tackling water scarcity through its sustainable water recycling technology.
Buisiness proposal
This document proposes an organic vegetables and fruits shop that will source its products from farms where they are grown without pesticides or chemicals. The shop will be owned and managed by Ms. Shriya Phayde and will employ 20 farm workers and 10 shop workers. Located near a prime market in Panjim, the shop aims to provide affordable yet high quality organic products to health-conscious customers while practicing sustainable waste management on its farms.
Marketing plan for new product.
Murree Brewery is introducing a new filtered water bottle called Hanker to provide customers with pure, healthy water. Hanker bottles contain replaceable activated carbon filters and will be offered at affordable prices. They target customers looking for economical water solutions, especially students and lower-income families. The presentation outlines Hanker's benefits, competitors, marketing strategies including segmentation, promotion mix and distribution channels. It provides a budget, sales forecast and concludes Hanker will allow customers to control water purity at low cost while being environmentally friendly.
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Example of Business presentation slide (j herbs) using 4 ps
- 1. J Herbs of JOJOBA Company 1
- 3. PRODUCT 3
- 5. Ingredients Jojoba extract Aloe Vera Rambutan leaf banana extract Geranium leaves 5
- 6. Packaging Ceramics bottle Plastics bottle Plastics packaging 6
- 7. Size 3 different size Big (1litre) Medium (750ml) Small (250ml) Refill size (750ml) 7
- 8. Service availability Available at all; 1. Pharmacies 2. Supermarket 3. Convenient stores 8
- 9. PRICING 9
- 10. SMALL SIZE Total fixed cost : RM 80 000 Variable cost : RM 13 Expected sales : 20 000 units Total variable cost : RM 260 000 Total cost : RM 260 000 + RM 80 000 = RM 340 000 Manufactures Total cost per unit of shampoo : RM 340 000 = RM17 Based on 20 000 units 20% mark up on sales : RM 17 ------- 1-0.2 : RM 21.25 10
- 11. MEDIUM Total fixed cost : RM 80 000 Variable cost : RM 22 Expected sales : 20 000 units Total variable cost : RM 260 000 Total cost : RM 440 000 + RM 80 000 = RM 520 00 Manufactures Total cost per unit of shampoo : RM 520 000 = RM26 Based on 20 000 units 20% mark up on sales : RM 26 ------- 1-0.2 : RM 32.50 11
- 12. LARGE Total fixed cost : RM 80 000 Variable cost : RM 30 Expected sales : 20 000 units Total variable cost : RM 600 000 Total cost : RM 600 000 + RM 80 000 = RM 680 000 Manufactures Total cost per unit of shampoo : RM 680 000 = RM34 Based on 20 000 units 20% mark up on sales : RM 34 ------- 1-0.2 : RM 42.50 12
- 13. PLACING 13
- 14. Placing Channel of distribution : -Channel 2 -From manufacturer in Sungai Siput Selatan to retailers to customers Use of retailer : -sell the products to costumers. -acquire ownership of the products. How many : -Retailers at all states of Malaysia. 14
- 15. Geographical coverage : -The shops are located at places with large population. -Examples : centre of city such as Ipoh, Kuala Lumpur Transportation : - Vans -Lorries Easy access : -Our potential customers have an easy access to our the product. -We have use the retailers to sell the products. Target customers : -All type of consumers except babies. 15
- 16. Promotion 16
- 17. ADVERTISING : a. Television b. Radio c. Newspaper and Magazines d. Internet Purpose : - To create our brand image and show symbolic appeals of Jojoba shampoo. - To attract new customers to buy our Jojoba shampoo. 17
- 18. THE NO. 1 HAIRCARE BRAND IN THE WORLD “ BEAUTIFUL HAIR BEGIN WITH J HERBS” J HERBS SHAMPOO 18
- 19. ◦ SALES PROMOTION a. Free samples b. Discounts - 10% of original price - offering buy 3 get 1 free c. Poster d. Catalog • Purpose : - Easy way to spread our products. - To cover large coverage and it is low cost 19
- 20. TRADEMARK OF JOJOBA SHAMPOO J’HERBS - JOJOBA HERBS - Main ingredient in Jojoba shampoo - Give benefits to skin and hair 20
- 21. Beautiful Hair Begins With J21