Cube7 by BONOFA - Un grande BUSINESS per gli amanti dei Social NetworkAndrea Principe
Ecco una grande opportunità per far diventare la propria passione per i social network in una opportunità di business innovativa!
Dopo aver letto le slide registratevi gratuitamente al social network attraverso il link seguente:
http://www.opportunity-2014.com/p/exL0hRdX
Carpe Diem
Writing for the web workshop
Instructors: Dr. Annetta L. Cheek, (Board Chair Center for Plain Language) & Dr. Kath Straub, (Principal, Usability.org and Board Member, Center for Plain Language)
Description
People use the web to get information about your organization more than any other source today. Do you know how well your content works?
In this workshop you will learn how to create useful and usable web content.Through lively presentation using real examples we’ll review concepts, best practices, and testing methods used by experienced plain language writers and content strategists. We address how to
Identify and understand your audience
Plan and organize content
Write in Plain Language
Measure whether people understand what you mean and can use what you say
By the end of the workshop you will feel confident that you can create content that people can find, understand, and use effectively.
Assignment 4 Data MiningDue Week 9 and worth 75 points The .docxssuser562afc1
Assignment 4: Data Mining
Due Week 9 and worth 75 points
The development of complex algorithms that can mine mounds of data that have been collected from people and digital devices have led to the adoption of data mining by most businesses as a means of understanding their customers better than before. Data mining takes place in retailing and sales, banking, education, manufacturing and production, health care, insurance, broadcasting, marketing, customer services, and a number of other areas. The analytical information gathered by data-mining applications has given some businesses a competitive advantage, an ability to make informed decisions, and better ways to predict the behavior of customers. Write a four to five (4-5) page paper in which you:
1. Determine the benefits of data mining to the businesses when employing:
1. Predictive analytics to understand the behavior of customers
2. Associations discovery in products sold to customers
3. Web mining to discover business intelligence from Web customers
4. Clustering to find related customer information
2. Assess the reliability of the data mining algorithms. Decide if they can be trusted and predict the errors they are likely to produce.
3. Analyze privacy concerns raised by the collection of personal data for mining purposes.
1. Choose and describe three (3) concerns raised by consumers.
2. Decide if each of these concerns is valid and explain your decision for each.
3. Describe how each concern is being allayed.
4. Provide at least three (3) examples where businesses have used predictive analysis to gain a competitive advantage and evaluate the effectiveness of each business’s strategy.
5. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.
Your assignment must follow these formatting requirements:
· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
· Explain how information technology systems influence organizational strategies.
· Evaluate the ethical concerns that information technologies raise in a global context.
· Outline the challenges and strategies of e-Business and e-Commerce technology.
· Use technology and information resources to research issues in information systems and technology.
· Write clearly and concisely about topics related to information systems for decision making using proper writing mechanics and technical style conventions.
Grading for this assignment will be based on answer quality, ...
Cube7 by BONOFA - Un grande BUSINESS per gli amanti dei Social NetworkAndrea Principe
Ecco una grande opportunità per far diventare la propria passione per i social network in una opportunità di business innovativa!
Dopo aver letto le slide registratevi gratuitamente al social network attraverso il link seguente:
http://www.opportunity-2014.com/p/exL0hRdX
Carpe Diem
Writing for the web workshop
Instructors: Dr. Annetta L. Cheek, (Board Chair Center for Plain Language) & Dr. Kath Straub, (Principal, Usability.org and Board Member, Center for Plain Language)
Description
People use the web to get information about your organization more than any other source today. Do you know how well your content works?
In this workshop you will learn how to create useful and usable web content.Through lively presentation using real examples we’ll review concepts, best practices, and testing methods used by experienced plain language writers and content strategists. We address how to
Identify and understand your audience
Plan and organize content
Write in Plain Language
Measure whether people understand what you mean and can use what you say
By the end of the workshop you will feel confident that you can create content that people can find, understand, and use effectively.
Assignment 4 Data MiningDue Week 9 and worth 75 points The .docxssuser562afc1
Assignment 4: Data Mining
Due Week 9 and worth 75 points
The development of complex algorithms that can mine mounds of data that have been collected from people and digital devices have led to the adoption of data mining by most businesses as a means of understanding their customers better than before. Data mining takes place in retailing and sales, banking, education, manufacturing and production, health care, insurance, broadcasting, marketing, customer services, and a number of other areas. The analytical information gathered by data-mining applications has given some businesses a competitive advantage, an ability to make informed decisions, and better ways to predict the behavior of customers. Write a four to five (4-5) page paper in which you:
1. Determine the benefits of data mining to the businesses when employing:
1. Predictive analytics to understand the behavior of customers
2. Associations discovery in products sold to customers
3. Web mining to discover business intelligence from Web customers
4. Clustering to find related customer information
2. Assess the reliability of the data mining algorithms. Decide if they can be trusted and predict the errors they are likely to produce.
3. Analyze privacy concerns raised by the collection of personal data for mining purposes.
1. Choose and describe three (3) concerns raised by consumers.
2. Decide if each of these concerns is valid and explain your decision for each.
3. Describe how each concern is being allayed.
4. Provide at least three (3) examples where businesses have used predictive analysis to gain a competitive advantage and evaluate the effectiveness of each business’s strategy.
5. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.
Your assignment must follow these formatting requirements:
· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
· Explain how information technology systems influence organizational strategies.
· Evaluate the ethical concerns that information technologies raise in a global context.
· Outline the challenges and strategies of e-Business and e-Commerce technology.
· Use technology and information resources to research issues in information systems and technology.
· Write clearly and concisely about topics related to information systems for decision making using proper writing mechanics and technical style conventions.
Grading for this assignment will be based on answer quality, ...
Assignment RubricUnit 7 Assignment Rubric. Refer to the Assignment.docxlynettearnold46882
Assignment RubricUnit 7 Assignment Rubric. Refer to the Assignment directions for specific content requirements.Instructors: Enter total available points in cell H2, and values between 0 and 4 in the yellow cells in the Score column.
Total available points =55Content RubricIntroductoryEmergentPracticedProficient/MasteredScoreWeightFinal Score0–1.92–2.93–3.94Content QualityStudent successfully completes less than 55% of the Common Pediatric Diagnostic Labs template. Chart data contains minor and/or major errors, and data may not follow current guidelines.Student successfully completes 55–75% of the Common Pediatric Diagnostic Labs template. Chart data contains minor errors and no more than one major error. Data follows current guidelines.Student successfully completes 76–97% of the Common Pediatric Diagnostic Labs template. Chart data may contain a few minor errors, and follows current guidelines.Student successfully completes 98–100% of the Common Pediatric Diagnostic Labs template. Chart data is accurate with current guidelines. 90%0.00ResourcesDoes not include any resources (0) or sources utilized are not relevant and credible sources of information (1).Most sources utilized are not relevant and/or credible.Supports most opinions and ideas with relevant and credible sources.Supports all opinions and ideas with relevant and credible sources of information. 10%0.00Content Score0Writing Deduction RubricIntroductoryEmergentPracticedProficient/MasteredScoreWeightFinal Score0–1234Grammar & PunctuationThe overall meaning of the paper is difficult to understand. Sentence structure, subject verb agreement errors, missing prepositions, and missing punctuation make finding meaning difficult.Several confusing sentences or one to two confusing paragraphs make understanding parts of the paper difficult, but the overall paper meaning is clear. Many subject verb agreement errors, run-on sentences, etc. cause confusion.A few confusing sentences make it difficult to understand a small portion of the paper. However, the overall meaning of a paragraph and the paper are intact. There may be a few subject verb agreement errors or some missing punctuation.There are one or two confusing sentences, but the overall sentence and paragraph meanings are clear. There are a few minor punctuation errors such as comma splices or run-on sentences.35%0.00SpellingThe many misspelled words and incorrect word choices significantly interfere with the readability.Many typos, misspelled words, or the use of incorrect words making understanding difficult in a few places.Some misspelled words or the misuse of words such as confusing then/than. However, intent is still clear.A few misspelled words normally caught by spellcheckers are present but do not significantly interfere with the overall readability of the paper.35%0.00Order of Ideas & Length RequirementPaper has some good information or research, but it does not follow assignment directions and is lacking in overall organizat.
Formative Guidelines and Rubric.htmlCompetencyIn this projJeanmarieColbert3
Formative Guidelines and Rubric.html
Competency
In this project, you will demonstrate your mastery of the following competency:Differentiate between matters of law and matters of ethics in business situations
Scenario
A few years ago Clare Applewood started a small outdoor equipment business called Mountain Top View. The company is a sole proprietorship. The company began as a single storefront and has grown rapidly to include online ordering through the company website. The company’s website includes the statement, “We are committed to keeping customer information secure and protected.” Clare also uses social media sites to market the company.
Carlos Rodriguez has worked for the company since the beginning. He oversees both store and online operations. Clare and Carlos make most decisions together.
Steve, the company’s Information Technology lead, discovered that the company database of customer information was hacked. Customer names, addresses, and phone numbers were accessed for only those customers who placed online orders in the first quarter of the year. Steve was able to correct the code that allowed the hack and is confident that the database is now secure.
When Carlos overhears Steve talking about the database fix in the store break room, he questions Steve about why he did not bring the breach to anyone’s attention. Steve explains that because he was able to quickly correct the code that led to the breach, and because only address and phone number information for a handful of customers was accessed, he didn’t think it was necessary to say anything.
Clare asks Carlos to evaluate whether the company has an ethical and/or legal obligation to report the breach to their customers and to recommend a course of action. She also asks Carlos to select an ethical test or framework that all employees can use in the future to help guide their decisions.
DirectionsReport
Evaluate whether the company has an ethical and/or legal obligation to report the breach to its customers. Your evaluation should be framed as a report for the owner, Clare, that includes the following sections and information. Cite your sources using APA style.Introduction
Include a definition of ethics and explanation of how ethics compares to law.Provide an explanation of corporate social responsibility and how it relates to ethical business practices.Analysis
Provide a summary of the ethical and/or legal issues involved in this situation.Briefly describe the relevant stakeholders, the key facts, and the potential implications or impact of the situation.Recommendation
Provide your recommendation for a course of action supported by relevant resources, such as specific laws and commonly accepted ethical practices.Explain the reasoning behind your recommendation and use reliable sources, such as the textbook and other course resources, to support your position.Conclusion: Describe how advances in technology in today’s business world have both legal and ethical implications.Eth ...
Case StudyIn March 1994, Randal Schwartz was indicted on three f.docxwendolynhalbert
Case Study
In March 1994, Randal Schwartz was indicted on three felony counts under the Oregon State Computer Crime Law and sentenced to 5 years of probation. 480 hours of community service, 90 days of deferred jail time, $68,000 of restitution to Intel, and disclosure of full details surrounding conviction to any future employer. The complaint against Randal Schwartz was brought by Intel Corporation, a multinational microchip manufacturer. The charges related to altering two computer systems without authorization and accessing a computer with intent to commit theft. Randal Schwartz is a perfect example of someone who does not fit into the stereotype of hackers. Anyone familiar with Perl will know Schwartz as the author of the definitive Perl instruction guide, Learning Perl. Schwartz is a frequent columnist for such technical magazines as Unix Review and Web Techniques. Randal Schwartz was a consultant for Intel in Oregon for three years before the indictment. Schwartz’s crimes are a result of what he says were “good intentions.” Although Schwartz is well respected in the community, he has been criticized for his unprofessional and irresponsible conduct as a consultant, thus being subjected to a lot of controversy. Schwartz claimed that because of jos travels and invitations to lecture on Perl, he needed an easy way to access his e-mail at Intel. Without seeking requisite permissions, Schwartz modified the systems so as to access his account outside of the organization. He also installed the Crack software on the systems, which enabled him to capture nearly 50 passwords.
In his defense, Schwartz argued that he was merely helping the company by checking the security of systems. This could have been an excellent explanation except for the fact that in police reports. Randal told the officers that thought he could be criminally prosecuted for these incidents. “When asked why he stole 40 or 50 passwords. Schwartz told detectives. “I needed them in case they caught me doing it and I knew they would shut me down, so the more passwords I had, the longer I could continue doing what I wanted to do.” Schwartz also admitted that this wasn’t the first time he had done things against Intel’s policy. He had been previously caught accessing the systems from outside the company and had been warned on several occasions.
Schwartz Case Study
Organizations need to be concerned with breaches of security from internal sources as much (if not more) as from outside sources. Employees and consultants in an organization often need sensitive information. How can the organization provide access, but still protect against improper usage of this information?
Read the Case Study at the end of Chapter 10. With your group, act as hired consultants and write a 1- to 2-page group report that determines what steps you would recommend for the company to ensure that their security policies are not violated. One of the CEO's goals is to keep from burdening the employees with ...
Suppliers and consultants regularly make recommendations to their client companies. In many companies, these suppliers of products and services are trusted advisors, often having the responsibility of making a final decision on a project. Even with best intentions, however, the supplier's decision of what is right for the customer is a difficult decision because there is a potential conflict of interest.
View the original Blog post: http://www.eprentise.com/blog/return-on-investment-analysis/the-bottom-line-wheres-the-money/
Website: www.eprentise.com
Twitter: @eprentise
Google+: https://plus.google.com/u/0/+Eprentise/posts
Facebook: https://www.facebook.com/eprentise
Ensure your data is Complete, Consistent, and Correct by using eprentise software to transform your Oracle® E-Business Suite.
PSYC502 Tests and MeasurementsUnit 1 Exam Introduction and Meth.docxpotmanandrea
PSYC502 Tests and Measurements
Unit 1 Exam: Introduction and Methodology of Assessment
Total Points Possible - 100
Due Sunday at 11:55 pm Eastern Time at the end of WEEK 3
Instructions: Save a copy of this test on your hard drive. Answer two of the three short answer questions below for each Unit 1 chapter with one or two substantially detailed paragraphs with each answer between a half and a whole page.
Only answer two questions per chapter set inserting answers below the questions. If more than two are answered the first two answers will be graded for each chapter.
All published material on which answers are based must be paraphrased (restated in your own words with no quoting permitted), properly APA format source credited, including within-answer citations and a list of references attached to the end of each. Answers should succinct, thorough, articulated in well organized, complete thought paragraphs (lists, sentence fragments and bulleted items are not permitted) and more substantive than definitions of terms, procedures or issues.
Chapter 1Answer two questions. Points possible = 10 pts ea.
· Identify the contributions made by each of the following individuals to psychological and educational assessment: Alfred Binet, J. McKeen Cattell, Francis Galton, Hermann Rorschach, Charles Spearman, Lewis Terman, Edward Thorndike, Robert Woodworth, and E. K. Strong, Jr.
· Select a psychological test (e.g., Wechsler Adult Intelligence Scale-III) and report on an evaluation of it.
· Consider the following three clients: One is being assessed due to a crime and is pleading insanity, a second wants to know the best type of psychotherapy for him-or herself, and a third is being evaluated for special education classes. Using the correct terms from the assigned chapter, describe how tests are likely to be used for each situation.
Chapter 2
Answer two questions. Points possible = 10 pts ea.
· Explain the importance of conceptualizing educational objectives prior to developing items for a test.
· Explain why it might be important to organize relevant behaviors and contexts before developing test items.
· What are the advantages of disadvantages of oral tests compared with written tests?
Chapter 3
Answer two questions. Points possible = 10 pts ea.
· Define testwiseness, and describe test-taking behaviors that are indicative of it.
· What is adaptive testing and in what ways is adaptive testing superior to conventional objective testing procedures? In what ways is it inferior?
· What are some advantages and disadvantages of constructing, administering, and scoring tests by computer as compared with performing the same procedures in the traditional manner?
Chapter 4
Answer two questions. Points possible = 10 pts ea.
· Describe the conceptual strategy behind selecting test items based on internal consistency.
· Describe the underlying concepts behind item-response theory.
· Define simple random sampling, stratified sampling, cluster samplin ...
Final Project Part III Part III Overview To make c.docxAKHIL969626
Final Project Part III
Part III Overview
To make corporate finance decisions, take an advanced finance course, or pursue a career in finance, you will need to understand basic concepts. This includes
going beyond the number crunching and reading graphs in order to analyze various financial indicators. This analysis can lead to many important decisions in
your financial career. For this part of the final project, you will be given a scenario in which you are asked to illustrate your financial knowledge and analysis
skills.
This part of the assessment addresses the following course outcomes:
Analyze the roles and responsibilities of financial managers in confirming compliance with federal and shareholder requirements
Differentiate between various financial markets and institutions by comparing and contrasting options when selecting appropriate private and corporate
investments
Compute financial ratios, time value, variables, and returns using industry standard tools for optimizing financial success
Analyze corporate financial data for multiple companies in evaluating past and future financial performances
Part III Prompt
The results of both sections of your employment examination have finally been received, and you were offered the position. You have a few important decisions
to make before you can formally accept or decline the position. When composing your answers to these decisions, ensure that they are cohesive and read like a
short essay.
Your submission must address the following critical elements:
I. School Versus Work
A. The school you would like to attend costs $100,000. To help finance your education, you need to choose whether or not to sell your 1,000
shares of Apple stock, 1,000 EE Savings Bonds (with $100 denominations and 4.25% coupon rate) that are five years from their 30-year maturity
date, or a combination of both. Provide the appropriate data and calculations that you would perform to make this decision.
B. What are the advantages and disadvantages of selling a combination of stocks and bonds? Be sure to support your answers.
C. Suppose that you choose to sell your stocks, bonds, or a combination of both. What is your choice, and what is your financial reasoning behind
this choice? Consider supporting your answer with quantitative data.
D. Suppose that you choose to accept the job. What is your financial reasoning behind this choice? Be sure to support your answer with
quantitative data.
II. Bonus Versus Stock
A. The company has offered you a $5,000 bonus, which you may receive today, or 100 shares of the company’s stock, which has a current stock
price of $50 per share. Mathematically, what is the best choice? Why?
B. What are the advantages and disadvantages of each option? Be sure to support your answers.
C. What would you ultimately choose to do? What is your financial reasoning behind this choice? Consider supporting your answer with
quantitative ...
Assignment 3 The Value of Fair Treatment in the Workplace Due .docxMatthewTennant613
Assignment 3:
The Value of Fair Treatment in the Workplace
Due Week 10 and worth 280 points
The year is 2025 and the U.S. Supreme Court has declared all laws prohibiting discrimination in the workplace to be unconstitutional. In its opinion, however, the Supreme Court made clear that employers could voluntarily adopt policies and procedures prohibiting any and all forms of discrimination in the workplace. The Supreme Court also made clear that employers could voluntarily adopt hiring practices to diversify their workforces provided such practices did not include express preferences based upon immutable characteristics.
You have been hired as a consultant by a large, nationwide retailer to examine the business case for ensuring that all of the employee protections are found within the federal anti-discrimination laws, as well as the business case for prohibiting any other forms of discrimination in the workplace.
Write a four to six (4-6) page report in which you:
Analyze the benefits and costs of voluntarily prohibiting three to five (3-5) federal forms of discrimination prohibited under the federal anti-discrimination laws.
Discuss the benefits and costs of voluntarily prohibiting a form of discrimination not covered by any of the federal anti-discrimination laws.
State the benefits and costs of voluntarily adopting hiring and promotion practices designed to diversify the workforce.
Evaluate the ethical considerations of not voluntarily prohibiting the forms of discrimination laws examined in the first part of your report. Next, determine the ethical considerations of not voluntarily adopting hiring and promotion practices to diversify the workforce.
Provide a final recommendation to this retailer on whether or not they should ensure all, part, or none of the employee protections examined in the first part of your report. Your recommendation should also include whether or not the retailer should adopt hiring and promotion practices designed to diversify the workplace. Be sure to include a rationale for your recommendation along with an explanation for any rejections of contrary positions or other pertinent considerations.
Use at least three (3) quality academic resources in this assignment.
Note:
Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Analyze and apply the concepts of ethical decision making, corporate governance and corporat.
About the Webinar
In Part 1 of this two-part webinar, speakers will address a variety of licensing issues. A key component to the discussion will be a focus on the critical pieces of a license, including privacy, accessibility, preservation, migration, and the negotiation process between a library and a vendor.
For the second half of this two-part series, speakers will focus on staffing issues at different types of libraries and how staff manages integration of e-resources into workflows, as well as a discussion about whether or not to execute a reorganization.
Preparing your organization to negotiate license agreements
Tracy L. Thompson, Executive Director, NELLCO Law Library Consortium
Licenses and Reuse: What Does it Mean for Authors?
Stacy V. Sieck, Library Communications Manager, Americas Region, Taylor & Francis Group
A Relatively Short Guide to License Agreements
Abbie Brown, Head, Consortial Services, Library Systems, University of Missouri University Libraries
Entrepreneurship and Small BusinessASSIGNMENT -1Submission DatTanaMaeskm
Entrepreneurship and Small BusinessASSIGNMENT -1
Submission Date by students: Before the end ofWeek- 7th
Place of Submission: Students Grade Centre
Weight: 05 Marks
Learning Outcome:
1. Demonstrate a solid understanding of the potential of entrepreneur in today's competitive business world. (Lo 1.2)
2. Demonstrate ability to think independently and systematically on developing a viable business model (Lo 1.3 & 3.7).
3. Understand the place of small business in history and explore the strengths and weaknesses of small business. (Lo 1.1).
Assignment Workload:
This assignment is an individual assignment.
Start-up Business Plan
Imagine you started a new business as an entrepreneur in Saudi Arabia.
Please, think and share information on the following items:
1. Owners, capital structure and company profile
a. Your Business Name, Address, E‐Mail
b. Form of ownership: What is the legal structure? Sole proprietor, Partnership, Corporation…..
C. Investment capital
2. Company Business Description (300 – 400 words)
A. Scope and type of business
What business will you be in? What will you do? What market segment will you choose?
• Business idea: what is your big idea? Is it a product or a service? What makes your idea different?
• Mission Statement
• Company’s short-term and long-term goals and objectives.
• Target market and demographics: Who will your customers be? Where do they live? What is your target market passionate about?
B. Business Philosophy
What is important to you in your business?
• Describe your Industry: Is it a growth industry? What long term or short-term changes do you foresee in the industry? How will your company take advantage of it?
• Describe your most important company strengths and core competencies: What factors will make the company succeed? What do you think your major competitive strengths will be? What background experience, skills, and strengths do you personally bring to this new venture?
• Risk Assessment: Evaluate the strengths and weaknesses of your business using SWOT.
• Scale of the business and its growth anticipation: what is the growth rate per year for five years? What do your 5-year financials look like? What is your path to profitability?
•Who is your competition and how do you beat them?
• Start-up costs: what costs do you expect to make the business run for the next five years?
3. Products and Services
a. Describe in detail your products or services (Technical specifications).
b. Size of business: how many employees? How many offices and retail facilities?
c. What factors will give you competitive advantages or disadvantages? Examples, include level of quality or unique or proprietary features.
Criteria Ratings Points
Primary
Thread –
Key
Components
40 to >36.0 pts
Advanced
All key components of the
Case Study prompts are
answered in the thread.
Major points are
supported by Learn
materials, Biblical
integration, and pertinent,
conceptual, or personal
examples. Thoughtful
analysi ...
E book - Hiring tool kit for Smart RecruitersTalview
Talview E-book for recruiters gives a complete working tool kit for recruiters for a better and quality hiring. The E-book is divided into brief Six chapters where it gives complete information about the innovative change in the Talent Acquisition Department.
Could you also please incorporate law review articles in your refe.docxvanesaburnand
Could you also please incorporate law review articles in your references. The reference list should contain 8-10 respectable sources such as reliable publications and .edu, .gov websites; Wikipedia cannot be used.
Introduction
· Advertising as a tool for representing company’s personality;
· Legal regulations of advertising then and now (a brief history of governmental regulations of advertising);
· If there is a strict set of regulations and laws why advertising scandals even occur? (ambiguity)
The main topic of the paper is to showcase the role of language in advertising and describe the potential legal consequences that may occur when using language incorrectly.
Arguments (paragraphs):
1. Consumers often confuse legality with ethics; not all ethical issues can be regulated legally
· Discuss the concepts of puffery, reasonable consumer, misleading advertising deceptive advertising;
· Commercial exaggeration is legal and it is not possible to legislate against emotional appeals;
· Consumers sometimes take company’s tagline or claim too literally;
2. Governmental and industry self-regulative laws are very complex and can be misinterpreted by the company
· Discuss FTC and advertising standards;
· Failure to define correctly product’s or service’s category sometimes lead to legal issues;
· A high lack of clarity for digital advertising since many laws were written prior to the spread of computers and Internet;
3. A very minor number of marketers and advertisers resort to violation of industry self-regulations and use of unethical tactics.
· Tough competition puts pressure on companies and forces them to create eccentric campaigns to break through the clutter;
· Industry is actively fighting the advertising fraud;
For the following court cases examples it is needed to refer to the actual court documents in addition to the articles:
Discuss the following court cases and incorporate in the context of the essay.
4. Whole Foods sued over false advertising of sugar in goods
http://www.foxnews.com/food-drink/2015/07/14/whole-foods-sued-over-false-advertising-sugar-in-goods.html
5. Red Bull Will Pay $10 To Customers Disappointed The Drink Didn’t Actually Give Them 'Wings' http://www.businessinsider.com/red-bull-settles-false-advertising-lawsuit-for-13-million-2014-10?r=UK&IR=T
6.Naked Juice Class Action Lawsuit Settlement Over Health Claims Means $9 Million For Consumers
http://www.huffingtonpost.com/2013/08/28/naked-juice-class-action-lawsuit_n_3830437.html
Conclusion
Running head: Critical thinking
Critical thinking 2
Critical thinking
Dennis Byrd
UOPX
Critical Thinking and Decision Making
Bridget Peaco
4/3/2017
Critical thinking is one of the most powerful tools which is used in evaluation and objective analysis of a scenario so as to form a judgment. It utilizes intellectual concepts, skillful conceptualization, synthesis, application, assessment and evaluation of issues before making a decision. A good example from by expe.
Week 2 Homework AssignmentPick an administrative agency of.docxmelbruce90096
Week 2 Homework Assignment
Pick an administrative agency of either the United States Federal or a state government.
Find where the current and proposed regulation changes for that agency are located on the
Internet (i.e., the Federal Register or the State Administrative Agency website.) The site
regulations.gov is a good place to begin your research. Pick one proposed regulation change
currently under consideration (if you find one that has already closed out but interests you, you
can use that instead) and, then answer these questions.
1. State the administrative agency that controls the regulation. Briefly explain why this
agency and your proposed regulation change interests you. Will this proposed regulation affect
you or the business in which you are working? If so, how?
Submit a copy of the proposed regulation along with your responses to these five
questions. The proposed regulation can be submitted as either a separate Word document (.doc)
or Adobe file (.pdf).
2. Describe the proposal or change.
3. Write the public comment that you would submit for this proposal. If the proposed
regulation deadline has already passed, write the comment you would have submitted. Explain
briefly what you wish to accomplish with your comment.
4. Provide the "deadline" by which the public comment must be made. (If the date has
already passed, please provide when the deadline was).
5. Answer the following questions about your chosen proposal, regardless of whether you
are in favor of this proposed regulation.
a. If the proposal passes, identify and explain the five legal theories you could use in an
attempt to have (any) administrative regulation declared invalid and overturned in court.
b. Which of these challenges would be the best way to challenge the regulation you
selected for this assignment if you wanted to have the regulation overturned, and why?
This homework should be 2–3 pages long and single spaced (for a total of 65 points). See
doc-sharing for a sample regulation. You will submit two attachments to the Week 2 Dropbox:
(a) a Word document with the questions and your answers, and (b) a copy of the proposed
regulation you used for this assignment.
Description Points available Points earned
1. (a) Agency, and your
interest
10
(b) Copy of regulation 5
2. Describe regulation 10
3. Your comment 10
4. Deadline for comments 5
5. a) 5 theories 15
b) Challenge you select and
why
10
Total 65
HRM455: Portfolio Project Rubric: Presentation
Criteria Meets Expectation Approaches Expectation Below Expectation Limited Evidence
Content, Research, and Analysis
17-20 Points 13-16 Points 9-12 Points 5-8 Points
Content Demonstrates strong or
adequate knowledge of
training approaches;
correctly represents
knowledge from the
readings and sources.
Some significant but not
major errors or omissions
in demonstration of
knowledge of training
approaches.
Major errors or
omissions in
demonstration o.
CPL Workshop-Fall 14: Plain Language: So what? Principles of writing to show ...Center for Plain Language
Center for Plain Language Workshop
Fall 2014
Plain Language: So what? Principles of writing to show IMPACT
Chip Crane
http://cpointconsulting.com/
"What's the point here?" Readers need to understand the Why? of your document so they can really appreciate the What? Learning a few principles will help you make that elusive "So What?" undefined the impact undefined explicit in your workplace writing.
Whether a progress update for your supervisor, a brochure describing services, or an email about a new policy, making clear to readers why your information matters to them is vital to effective communication.
CPL Workshop-Fall 14: Plain Language: A Tool to Promote Health Literacy (Kare...Center for Plain Language
Center for Plain Language Workshop
Fall 2014
Plain Language: A Tool to Promote Health Literacy
Karen Baker
http://www.healthwise.org
Overview
In this interactive workshop, you will learn the many ways that plain language can help people understand health information and engage with the health care system. Understand who struggles with health literacy and why. (It can happen to any of us.) Learn how to use plain language techniques to promote understanding.
CPL Workshop-Fall 14: Plain Language Starts with Planning and Personas (Ginny...Center for Plain Language
Center for Plain Language Workshop
Fall 2014
Plain Language Starts with Planning and Personas
Ginny Reddish
http://www.redish.net
Overview
Communicating successfully doesn’t start with writing - it starts with planning. Learn new ways to state your purposes so you focus on what you want to achieve. Put your reader on your shoulder as you write. See the power of thinking of everything you write as a conversation.
You’ll leave with a Plain Language Planning Guide to share with colleagues and use with subject matter experts to focus their writing in new ways.
Presentation
Venue: Federal PLAIN language group
What is it? Guidance for fedral agency Plain Language Leaders planning for the 2014 Center for Plain Language Reportcard
Presentation: the Plain Regulations Act (2013), Why you should care and how y...Center for Plain Language
It is our right to understand the laws and regulations that we need to comply with as citizens and residents. The Plain Regulations Act will require agencies to write regulations using language we can all understand.
This presentation describes
~the Act
~Why you should care and
~How you can help the Center for Plain Language get the bill out of committee for a vote on the floor.
Hint: Write a letter ... or 6
How to use visual cues in plain language writing | Center for Plain Language ...Center for Plain Language
Instructor: Josiah Fisk, More Carrot
Simple visual cues can give a tremendous boost to readability — or can undermine it, often significantly. In this workshop, you’ll learn what the most important visual cues are, how to use them effectively, and how to avoid the problems that can come from failing to pay attention to what your visual cues are saying. There will also be an introduction to information design for plain language writers plus hands-on exploration of the differences between graphic design and information design.
3. 21Valid
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Term Term Set Context
opportunity
(1 occurrence)
Plain_English American consumers should have the
opportunity to use credit to build a better future
for themselves and their loved ones.
opportunities
(1 occurrence)
Plain_English Credit discrimination prevents people from having
access to these opportunities, and can make
credit more expensive.
Opportunity
(3 occurences)
Plain_English The Equal Credit Opportunity Act makes it illegal
for a creditor to discriminate in any aspect of
credit transaction based on certain characteristics.
practices
(1 occurrence)
Plain_English In addition, the Fair Housing Act makes many
discrimination practices in home financing illegal.
Opportunity
(3 occurences)
Plain_English The Office of Fair Lending and Equal
Opportunity
communications
(1 occurrence)
Plain_English Walking away and continuing the discussion later,
if you so choose, is a good way to control
communications with the lender.
Information
(2 occurences)
Plain_English Additional Information.
Information
(2 occurences)
Plain_English Additional Information.
information
(2 occurences)
Plain_English Below you will find links to additional information
about your fair lending rights:
information
(2 occurences)
Plain_English Below you will find links to additional information
about your fair lending rights:
information
(2 occurences)
Plain_English For more information on credit discrimination,
download our brochure.
information
(2 occurences)
Plain_English For more information on credit discrimination,
download our brochure.
Department
(2 occurences)
Plain_English Department of Housing and Urban Development:
Development
(1 occurrence)
Plain_English Department of Housing and Urban Development:
Opportunity
(3 occurences)
Plain_English More about the Equal Credit Opportunity Act (y
en español).
Department
(2 occurences)
Plain_English Department of Justice:
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4. New
Spelling 4 issues
Issue Suggestion Context
fairer
(2 occurences)
airer, pairer,
Pairer
You can help us protect consumers and create a
fairer marketplace even if you don’t want to file a
complaint.
fairer
(2 occurences)
airer, pairer,
Pairer
Help inform how we protect consumers & create
a fairer marketplace.
nuestro
(1 occurrence)
Visite nuestro sitio web en español
sitio
(1 occurrence)
Visite nuestro sitio web en español
Grammar 0 issues Order by: Rule | Occurrence
Issue Suggestion
Style 48 issues Order by: Rule | Occurrence
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Information
(2 occurences)
Plain_English Information for:
Information
(2 occurences)
Plain_English Information for:
calendar
(1 occurrence)
Plain_English Leadership calendar
Administrative
(1 occurrence)
Plain_English Administrative adjudication
adjudication
(1 occurrence)
Plain_English Administrative adjudication
Term Context
You did not choose the option to check for new terms.
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5. Issue Suggestion
complex or long word
What protections do I have against credit
discrimination?
avoid noun cluster
> Consumer Financial Protection Bureau
complex or long word
What protections do I have against credit
discrimination?
complex or long word
What protections do I have against credit
discrimination?
avoid modal verbs
American consumers should have the opportunity
to use credit to build a better future for themselves
and their loved ones.
complex or long word
Credit discrimination prevents people from having
access to these opportunities, and can make credit
more expensive.
complex or long word
What is credit discrimination?
complex or long word
The Equal Credit Opportunity Act makes it illegal
for a creditor to discriminate in any aspect of
credit transaction based on certain characteristics.
complex or long word
The Equal Credit Opportunity Act makes it illegal
for a creditor to discriminate in any aspect of credit
transaction based on certain characteristics.
complex or long word
In addition, the Fair Housing Act makes many
discrimination practices in home financing illegal.
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6. Issue Suggestion
complex or long word
What is credit discrimination?
complex or long word
How I can protect myself from credit
discrimination
complex or long word
Offer you credit on terms that are less favorable,
like a higher interest rate, than terms offered to
someone with similar qualifications
simplify word
On the basis of: From: Based on: By:
complex or long word
How can I protect myself from credit
discrimination?
complex or long word
Credit discrimination is often hidden or even
unintentional, which makes it hard to spot.
complex or long word
Credit discrimination is often hidden or even
unintentional, which makes it hard to spot.
use bulleted list
You hear the lender make negative comments
about race, national origin, sex, or other
protected groups.
avoid complex sentences
You are denied credit, but not given a reason why
or told how to find out why.
use complementizer
If you believe a lender has discriminated against
you for any reason, you can file a complaint.
If you believe that a lender
has discriminated against you
for any reason, you can file a
complaint.
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7. Issue Suggestion
complex or long word
If you believe a lender has discriminated against
you for any reason, you can file a complaint.
Sentence too long: 30 words
Learn more about what factors lenders can
consider in deciding whether to lend money and
deciding what features to offer, like the interest rate
or the term of the loan.
avoid complex sentences
Learn more about what factors lenders can
consider in deciding whether to lend money and
deciding what features to offer, like the interest
rate or the term of the loan.
avoid hidden verbs
Creditors will make decisions based on your credit
history.
use complementizer
Be sure there are no mistakes or missing items in
your credit reports.
Be sure that there are no
mistakes or missing items in
your credit reports.
use complementizer
Be sure you understand the rates and fees you
will pay over the long run.
Be sure that you understand
the rates and fees you will pay
over the long run.
Sentence too long: 29 words
Ask whether the rates and fees quoted to you by
your lender are set, or if there are any
circumstances in which the quoted rates and fees
could change.
avoid complex sentences
Ask whether the rates and fees quoted to you by
your lender are set, or if there are any
circumstances in which the quoted rates and fees
could change.
complex or long word
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8. Issue Suggestion
Ask whether the rates and fees quoted to you by
your lender are set, or if there are any
circumstances in which the quoted rates and fees
could change.
use "this/that/these/those" with noun
If a creditor does not want to answer your
questions, this could be a bad sign.
avoid modal verbs
Your lender shouldn’t make you feel rushed, or
unnecessarily delay action on your application.
complex or long word
Your lender shouldn’t make you feel rushed, or
unnecessarily delay action on your application.
avoid modal verbs
Remember, the product that works for you today
may not work for you down the road.
avoid needless word
To learn more about the Office of Fair Lending and
CFPB’s fair lending efforts, please read our recent
report to Congress or our recent blog posts.
complex or long word
Within the consumer bureau, the Office of Fair
Lending works to ensure fair, equitable, and
nondiscriminatory access to credit for both
individuals and communities through:
avoid noun cluster
Enforcement and oversight of Federal fair lending
laws; and
avoid complex coordination
Promotion of fair lending compliance and
education among industry, fair lending, civil rights,
and consumer and community advocates.
use bulleted list
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9. Issue Suggestion
Promotion of fair lending compliance and
education among industry, fair lending, civil
rights, and consumer and community advocates.
avoid noun cluster
Assistant Director Patrice Alexander Ficklin
leads the Office of Fair Lending.
avoid noun cluster
Consumer Financial Protection Bureau:
complex or long word
For more information on credit discrimination,
download our brochure.
complex or long word
Helpful tools to protect yourself from
discrimination (y en español).
complex or long word
Housing and Civil Enforcement Section, which also
enforces antidiscrimination laws.
complex or long word
Protections against credit discrimination
avoid noun cluster
Home Mortgage Disclosure Act Database
complex or long word
Regulatory implementation
complex or long word
Confidentially report any wrongdoing you have
observed.
complex or long word
Accessibility
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10. readability
Readable text is easy to read and understand. Readability is important when you want to communicate a
complex technical concept in a simple way.
For example, suppose that you are writing release notes for a new product release. One of the new features is
quite complex. You must explain what the feature can do and help the reader to understand the main benefits.
You do this by writing in a simple style that is easy to read.
Your goal is to ensure that your readability score is appropriate for your content.
If you're not happy with your readability score, use the following guidelines and explanations to improve the
readability of your text:
Guideline Explanation
Use active
voice
When you use active voice it is clearer who performs the action in the
sentence. Compared to the passive voice, the active voice reduces
the ambiguity in a sentence.
Compare the following examples:
The server must be shut down during the module installation
procedure.
Before you install the module, shut down the server.
Use a simple
subject-verb-
object
sentence
structure
A simple subject-verb-object structure makes it clear to the reader
what is happening in the sentence. When it is clear which words are
the subject, verb, and object, the sentence is easier to understand.
Compare the following examples:
The server must be shut down by your administrator.
Your administrator must shut down the server.
Shorten your
average
sentence
length
Shorter sentences increase readability and liveliness. Text is more
enjoyable to read when the reader doesn't have to concentrate too
hard to understand it. Shorter sentences are much easier to
understand than longer ones.
Use fewer
embedded
sentences
Embedded sentences are fragments of text in a sentence that you
could easily separate out into another sentence.
Compare the following examples:
Check for errors in the logging window that appears after you
restart the server that was terminated unexpectedly.
Restart the server that terminated unexpectedly. In the logging
window that appears, check for errors.
Use fewer
complex words
Complex words are generally longer than simple words and are less
familiar to readers. Complex words slow readers down can force a
reader to read the text twice.
Compare the following examples:
Recurring diagnostic procedures facilitate efficient utilization of
server resources.
Regular health checks help you to use your server resources
more efficiently.
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11. Guideline Explanation
Remove noun
clusters
Noun clusters occur when writers use several nouns to modify another
noun. It becomes difficult for the reader to tell which nouns are
functioning as adjectives
Compare the following examples:
Review our network access cost optimization proposal to find out
how you can save costs.
To find out how you can save costs, review our proposal on how
to optimize costs for your network access.
informality
An informal writing style sounds a lot like how we speak. It is relaxed and colloquial. You can use an informal
voice to reduce the distance between yourself and your readers. You build more of a personal bond with your
reader.
For example, suppose that you're writing an internal memo that describes a new business strategy to everyone
in the company. You want people to feel that you understand their concerns. That they can approach you if
they have any questions. Your readers are more likely to feel this way when you use an informal voice rather
than a formal one.
On the other hand, a really informal voice might not be appropriate for a quarterly report to external
shareholders.
Your goal is to ensure that your content has the appropriate level of informality for your target audience.
If you're not happy with your informality score, use the following guidelines and explanations to change the
informality of your text:
Guideline Explanation
Use first and
second
pronouns
First and second person pronouns help to give the sense that you are
one person in a private conversation with another person. First person
pronouns like "our" give the feeling of inclusiveness, and help the
reader to feel like they are part of the group.
Compare the following examples:
It is common knowledge in the organization, that many
departments have been preoccupied with planning the upcoming
release.
As you all know, preparations and discussions for the upcoming
release have kept many of us really busy.
If you're communicating on behalf of an organization, you'll want to
use the plural pronoun "we". The "we" gives the idea that you're
representing a group of people who all want to help the reader meet
their goals.
Compare the following examples:
Due to a significant amount of user feedback, the interface has
been updated to automatically store the settings from the
previous session.
We've listened to your feedback. It was loud and clear. So we've
updated our product to give you what you asked for. Now, when
you log in, you get your settings from the last time that you were
logged in.
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12. Guideline Explanation
Use
contractions
Contractions shorten a sentence and make the sentence sound more
like a conversation. In spoken conversation, we usually use
contractions rather than the full form.
Compare the following examples:
If you have a problem with your installation, do not hesitate to
contact us. We are ready for your call.
If you've got a problem with your installation, don't hesitate to
contact us. We're ready for your call.
Use discourse
markers
Discourse markers are words that let you know that a speaker wants
to engage you in a discussion.
When we have a discussion, we say things like "so anyway, we think
that..." or "on the other hand, you might want to..." or "The thing is, we
should really...".
These kinds of expressions are discourse markers. Discourse markers
engage the reader and make it sound like you're having a private
discussion with them.
Compare the following examples:
If you look at how the industry is changing, you'll notice a few
interesting trends. People are relying more on community-
created content. But how much of it is high quality?
Now, if you look at how the industry is changing, you'll notice a
few interesting trends. First off, people are relying more on
community-created content. How much of it is high quality
though?
liveliness
Lively text is exciting and compelling to read. Liveliness is important when you want to convince the reader and
inspire confidence.
For example, a promotional brochure about your products should engage the reader and convince them that
your product can meet their needs. Liveliness might not be as important for other types of text such as system
requirements.
Your goal is to ensure that your content has the appropriate level of liveliness for your target audience.
If you're not happy with your liveliness score, use the following guidelines and explanations to improve the
liveliness of your text:
Guideline Explanation
Use incomplete
sentences
occasionally
Incomplete sentences create a sense of suspense. Compare the
following examples
When processes work efficiently, customers get results and
employees are more productive - both of which are beneficial for
business.
When your processes work efficiently, everyone benefits.
Customers get results. Employees are more productive.
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13. Guideline Explanation
Vary your
sentence
length
Like incomplete sentences, varied sentence lengths make your text
more exciting to read. When the rhythm of a text is less predicable,
readers pay more attention to what you are saying.
Shorten your
average
sentence
length
Shorter sentences increase readability and liveliness. Text is more
enjoyable to read when the reader doesn't have to concentrate too
hard to understand it. Shorter sentences are much easier to
understand than longer ones.
Use an active
voice
When you address the reader directly, the user feels more engaged.
Compare the following examples:
The Business Dashboard supports market-leading applications,
includes technologies that facilitate business growth and can be
deployed on the platform of your choice.
Our systems and applications work with yours. And because the
Dashboard is so reliable, you can count on it to work when
you’re working.
Ask the reader
questions
occasionally
When you ask the reader questions, they are encouraged to read
further and search for the answers to the question.
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