The document discusses a problem where customers were unsatisfied with long wait times of 10 days on average to receive answers to inquiries about products from the company. To address this, product booklets were created summarizing the productivity and standard requirements for various product groups. Salespeople were trained to use the booklets to directly answer customer questions. This led to an 80% reduction in inquiries referred to other divisions, cutting deep inquiries from 350 to less than 70 per year.