Women In UX Conference 2016

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THE EVOLVING ROLE
OF DESIGNERS IN
THE ENTERPRISE SPACE
• Reem Gamil
Director, Experience Design
Women In UX Conference 2016

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A Leader In Modern Insurance Technology

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DESIGN @ VERTAFORE

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TRANSFORMATIVE CHANGE

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We won’t experience 100
years of progress in the 21st
century — it will be more like
100,000 years of progress (at
today’s rate).
Ray Kurzweil
Futurist, Google Director of Engineering, Founder Singularity University
Source: Heather McGowan

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Accelerated Pace
Greater computing power
and access to information
than any world leader 20
years ago
83% of the world access
the internet through a
mobile smartphone = 2
billion smartphone users
In less than 8 years

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Accelerated Valuation
5 Years 10 Years 15 Years 20 Years
Slack
Snapchat
Waze
Airbnb
Facebook
Google
Old Economy
2015
2013
2013
2011
2010
2006
Years to $1 Billion Valuation
KODAK
74 Years
75,000
INSTAGRAM
Less than 2 Years
13
Source: Heather McGowan

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THE RISE OF DESIGN IN BUSINESS

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Design In The Media

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John Maeda : Kleiner Perkins Caufield & Byers
Source: Kleiner Perkins Caufield + Byers
DesignInTech Report
Just as you cannot imagine buying a car without design,
we have entered an age in which you cannot buy tech
without design.

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John Maeda : Kleiner Perkins Caufield & Byers
Source: Kleiner Perkins Caufield + Byers
Pre-2013 2013 2014 2015
Flextronics
+acq. Frog Design 2004
Facebook
+acq. Sofa 2011
GlobalLogic
+acq. Method 2011
Google
+acq. Mike & Maaike 2012
Facebook
+acq. Hot Studio 2013
Accenture
+acq. Fjord 2013
Facebook
+acq. Gecko Design 2014
Capital One
+acq. Adaptive Path 2014
Facebook
+acq. Teehan + Lax 2015
BBVA
+acq. Spring Studio 2015
M&A Trends In Tech
* Source: Kleiner Perkins Caufield + Byers

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John Maeda : Kleiner Perkins Caufield & Byers
Source: Kleiner Perkins Caufield + Byers
Financial Impact
27 startups
co-founded by
designers + 13
creative
agencies were
acquired by
tech in the last
4 years.
5 startups co-
founded by
designers have
raised more
than 2.75
billion and
more that are
out there.
6 venture
capital firms
invited
designers onto
their teams—
for the first
time—in the
past year.
* Source: Kleiner Perkins Caufield + Byers

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John Maeda : Kleiner Perkins Caufield & Byers
Source: Kleiner Perkins Caufield + Byers
Measuring Design Value
Source: Design Management Institute + Motiv Strategies

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WHAT DOES THIS MEAN
FOR DESIGNERS?

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John Maeda : Kleiner Perkins Caufield & Byers
Source: Kleiner Perkins Caufield + Byers
Expanding Design

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Photo : Sergiu Bacioiu, Flickr
Staying relevant will mean, having not only an expertise
in design execution, but in the language of business.
Designers will need to become bilingual chameleons within
their corporate environments.

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John Maeda : Kleiner Perkins Caufield & Byers
Source: Kleiner Perkins Caufield + Byers
Academic Shifts

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Selling Design Value

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John Maeda : Kleiner Perkins Caufield & Byers
Source: Kleiner Perkins Caufield + Byers
Communicating Design

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John Maeda : Kleiner Perkins Caufield & Byers
Source: Kleiner Perkins Caufield + Byers
Pivoting Job Functions

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Source: Kleiner Perkins Caufield + Byers
What’s Next?
Designer =
Translator, Bridge,
Facilitator…Leader

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Thank You.

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