SlideShare a Scribd company logo
Give your players a voice

      Jussi Laakkonen
       Founder & CEO
          Applifier
First, let’s
FORGET
© GDC
That we are
professionals
Zoonabar
That we know
 tens of ways to
market our games
Yelp.com
Instead, let’s put on
a consumer hat
What’s the most

POWERFUL WAY
         to find a new game?
Yelp.com
Through Friends
Word of mouth

trumps
Featured spot
  TOP25 rank
 In-game ads
… everything
Urban mixer
my business dinner
three years ago
Jojo 77
Air traffic control?
  Slightly less boring
than watching ice melt
tsmall
Seeing the actual game
    Holy sh*t.
Been playing >3 years
Imagine that for
  your game.
Machine Project
Let’s put word of mouth
under a microscope.

What makes it go?
Seeing is believing.
Actual gameplay footage.
Gameplay or don’t bother.
   CGI, Renders etc
Real people
or it’s an ad.
Emotion
What if you could make

word of mouth

shareable?
now you can
Michael Whyte
Live demo
check out samples at
 www.everyplay.com
ColorblindPicaso
Live demo
Need a volunteer =)
Cabreney.jm
Live demo
This won’t hurt.
   Much. =)
Live demo
check out samples at
 www.everyplay.com
Give your players a voice
Foster true fans
Create a community
Personalize multiplayer
Social 2.0 for mobile games
   Free. No platform tax.
www.everyplay.com
 @everyplaydev

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Everyplay - give your players a voice