The document discusses various aspects of corporate events including event design, marketing, and production. It provides details on different types of corporate events like launches, road shows, exhibitions, and awards ceremonies. It also outlines the key disciplines involved in event planning such as venue selection, construction, lighting, sound, visuals, and budgeting. Finally, it discusses best practices for event management.

1. E VENTS INSTITUTIONAL NATIONAL INTERNATIONAL SIGNATURE CONCERTS CORPORATE COMMUNITY/SOCIAL SPORT AWARDS

2. C orporate E vents The Battle for Consumer Mindspace

3. D iscussion S tructure Corporate Events Disciplines in Events God is in the details

5. C orporate E vents Own Properties “ Hired” Properties External Audiences Internal Audiences Launches Road Shows Relationship Building Media Attention Brand Expe Discussion Forums Dealer Meets Organizational Meets Personnel Development

6. C orporate E vents Own Properties “ Hired” Properties Sponsorship Sports Music Art / Culture Team Brand Ambassadors Product Placement Serials Reality TV Films Trade Shows Exhibitions Seminars Conferences

7. L aunches Focus Launch new product / service Audience External – Media, Opinion Leaders, Key potential customers Internal – Dealers, sales force Objective External – Elicit media coverage Internal - Motivate

8. R oad S hows Focus Aid the launch of new products / services Reach out to larger mass – potential customers, opinion leaders Audience External – Media, potential customers Internal – Dealers, sales force Objective External Enable potential customers to experience the brand Elicit media coverage Internal - Motivate

9. R oad S hows A Wide Spectrum In-shop demonstrations Test drives Mass participation events Exhibitions

10. I n-shop D emonstrations

11. T est D rives

12. E xhibitions

13. M ass P articipation E vents

14. Relationship Building Through Intellectual Experiences Through Sensory Experiences E&Y - Instituting Awards Adidas – Creating neighborhood sports tournament Bacardi Blast Intel – Computer Training Program for teachers in China Intel – Science fairs in India Through Social Participation Revlon – Run / Walk – Helping women with cancer Coke with Harry Potter – Reading is Fundamental – aiding schools with books

15. M edia A ttention

16. D ealer M eets Audience Internal – Dealers, sales force Objective Motivate the network Award performance Set new goals

17. O rganizational M eets Audience Internal – Various – e.g. Sales Objective Motivate the network Award performance Set new goals

18. “ H ired” P roperties Simultaneous participation by many organizations Not exclusive

19. S ponsorship Connect with target audience by reaching out to them through what they are passionate about Sports Cricket Golf Music Classical Pop Art / Culture Art Auctions Supper Theatre

20. B rand A mbassadors What all does Cindy Crawford endorse? Which brands are associated with Hrithik Roshan? Which brands are endorsed by Amitabh Bachchan?

21. B rand A mbassadors

22. P roduct P lacement Which product in which movie does Hrithik Roshan talks about? In which movie does Hrithik Roshan & Kareena fool around with Pass Pass ? Which car features in James Bond movies ? Which cell phone appeared in Men in Black ?

23. T rade S hows

24. D ISCIPLINES IN E VENTS

25. D isciplines in E vents Event Design Event Marketing Event Production

26. E vent D esign Synergy with brand positioning Translation of key objectives Conceptualisation Memorability & Recall Factors Implementability

27. E vent M arketing Consumer Behaviour Brand Management Brand Positioning Synergy with Brand Communication Event Activity Spectrum

28. E vent P roduction Venue Selection Stage & Set Construction Technical Infrastructure Other Infrastructure Show Management

29. G OD IS IN THE D ETAILS

30. E VENT D ESIGN Conceptualisation Brand Dynamics Event Dynamics Audience Single/multi location Event Flow, Scripting & Storyboard “ Live” Film Meticulous Planning Second-to-second

31. E VENT D ESIGN Stage & Set Design Theme Audience Location Product Event flow Performers Construction Materials Wood Glass Metal Tensile Vinyl Cloth POP Thermocol Technical Elements Light Sound Video

32. E VENT D ESIGN Special Effect Elements Lasers Xenon Water Pyros Collateral Design Theme logo Invitation Cards Branding Signage Print/Production Techniques Silk screen Offset Vinyl Stencil

33. E VENT M ARKETING Client Interface Presentation Skills Understanding Brand Translating Event Objectives Experiential Marketing Sponsorship Marketing Opportunities Benefits Barters Cost Benefit Analysis Television Coverage Channel Tag-ons in Pre-event Promos Capsule -length/ timing/frequency Airtime

34. E VENT M ARKETING Media Handling & Opportunities PR Agency Press Conferences Budgeting & Cost Management Elements Unit costs Cost justification Budget monitoring

35. E VENT P RODUCTION Venue Selection & Management Indoor /Outdoor Numbers/Size Accessibility / Parking Ticketed/Non-ticketed Venue Layout Enclosures Barricading Gates & Access points Manning Security General Lighting Stage & Set Construction Schedule Detailed Drawings Ground Marking Levels/Wings/Risers Finishes Snake Masking Green Rooms Sound/Light/Video Locations Consoles Power

36. E VENT P RODUCTION Construction Materials Wooden/metal support stage Stage-painted/carpeted Backdrops/Props- Ply/Cloth/vinyl/tensile /acrylic/metal Masking-material/colors Branding-cloth/vinyl /sunboard dpi-72/300-1200 Flex/vinyl-laminated for outdoors

37. E VENT P RODUCTION Sound Equipment & Management Venue size/audience size/performing artists Flying/stacking/stands Mics-Lapel/collar/cordless/corded/podium/stand Stage monitors Guitar & keyboard amplifiers 24/48/64 channel mixer board Live/-1/+1

38. E VENT P RODUCTION Light Equipment & Management Pars Intelligent lighting- moving heads-spots & washes/scanners /color labs/changers Follow spots Architectural lighting -city lights/washes Sky-trackers Theatrical lighting - pin spots General lighting – halogens Lighting boards for programming Trusses and winch stands

39. E VENT P RODUCTION Audio-visual Equipment & Management LCD - primarily for computers 750 ANSI lumens-6000 ANSI lumens Formats: 3:4;2:3;Cinemascope Video screens-front/back projection/ motorised Playback-Beta/ Digibeta/VHS/ Super VHS/DV Live/Playback/Record Live/Deferred telecast/OB vans Mixers/monitors/switchers/connectors Cable length - lower resolution

40. E VENT P RODUCTION Power Management Genset operation 24-hour manning Always separate gensets for sound and light Separate gensets for stage and general lighting Audio and video on same genset Video cable always separate from audio and power cable

41. E VENT P RODUCTION Special Effect Technologies Lasers - wattage/color/yag Animation/beam effects Storyboard/text Xenon-still/scrollers Water-fountains Water screens Water curtains Pyrotechnics - Cold/hot Gerbs/flashes/fire-balls/aerial shells/niagra

43. E VENT P RODUCTION Vendor Options & Management A rental business Staging and infrastructure suppliers Set makers Branding suppliers/printers Light& Sound professionals AV equipment suppliers Genset suppliers Laser companies Xenon system companies Water effect professionals Pyrotechnic professionals Catering companies Toilet suppliers

44. E VENT P RODUCTION Artist Management Artist roster Fees Contact numbers Front-of-House Management Usher deployment Gate management Security deployment Backstage Management Green Rooms Catering Show Timeline Show Management Detailed Cue-sheet Clear-com communication -show director/light/sound/video/SFX/left of stage/right of stage/console/generator

45. E VENT P RODUCTION Budgeting In-depth knowledge of costs of each element Basic stage - 2-1/2 ft high:Rs 30 per sq ft 4-6 ft high: Rs 50 per sq ft 72 dpi vinyl:Rs 50 per sft 300 dpi+:Rs 100 per sft Barricading:Rs 10 rft Cloth masking: Rs 10 rft Lights-Pars:Rs 250 each Scanners:Rs 5-7000 each Video projectors:Rs 1500-Rs 50,000 Rs. + =

46. E VENT P RODUCTION Legal & Taxation Aspects IPRS Permissions-Police-Local/Traffic/Licensing Permissions-Municipality Permissions-Fire State Tax Laws Insurance & Risk Management