Yuliya Keskin provides advice on how to successfully plan and organize events. She emphasizes the importance of thorough planning from the start, including budgeting, timing, logistics, and communication. Key aspects to focus on are understanding your audience, choosing a venue that meets their needs, creating activities to facilitate networking, and dedicating sufficient time and resources to planning, promotion, and content development. The overall message is that events require extensive preparation and a team effort to ensure they run smoothly and achieve their goals.

1. EVENT-MAKING:
HOW TO COME UP TRUMPS ♥
Yuliya Keskin @ Women Techmakers Ukraine 2017

2. Yuliya Keskin @ Women Techmakers Ukraine 2017
- " years in IT
- # years in event-making
- # big UMT events so far
- $ CocoaHeads events
- % another big events I’m in
- & man '
- & cat 🐱
- #)&* - survived

3. So…

4. Event drive you towards
the goal.
Do you know it well?
Spell it in one sentence

5. Event drive you towards the goal
Don’t make an event just “because I can" or "be
like others”.
Events without meaning are bad. Don't make
another one.

6. Trumps
1. Be professional in your
field
2. Learn "pain" &
"needs" of your
colleagues
3. Be one step forward
4. Find 3 rational and
emotional advantages of
your event

7. Build your
communication line
from the start

8. Build your communication line from the start
If you don't know what is your main line of
communication — how can anybody else get
this?

9. Trumps
1. Be open
2. Be honest
3. Be interesting

10. Do you really know those
with whom you will
communicate?

11. Do you really know those with whom you will communicate?
If your answer is "yes" — I have bad news for
you.

12. Trumps
1. Learn your
audience every day
2. Talk to them
3. Be one of them

13. Strong alone?

14. Strong alone?
The bigger the dream, the more important the
team. (c)

15. Trumps
1. Be very careful
choosing each team
member
2. Inspire them
3. Create guideline
for volunteers

16. Date of event is not so
important

17. Date of event is not so important
Is it OK to be one of others?

18. Trumps
1. Make research
2. Make research
again, but not
among the IT events
3. Choose weekend

19. We can save money on
the venue

20. We can save money on the venue
Everything starts here and makes an
atmosphere.

21. Trumps
1. Parking is a must
2. Find venue with
big enough halls &
comfortable chairs
3. Think of people

22. Logistics doesn't require
systematic approach

23. Logistics don't requires systematic approach
Your contractors must hate you.
In this case you can be sure that 90% of event
will go as you've planned.

24. Trumps
1. Keep in mind
human nature
2. Have plan B
3. Have plan C

25. Content should serve as
a background for
networking

26. Content should serve as a background for networking
If you want to make a high-quality conference,
the first place should always be the topic of
speeches and not the loud names of the
speakers.

27. The first place should always be the topic of speeches
AMEN

28. Timing can be flexible

29. Timing can be flexible
Everybody's planning their own schedule due to
yours official.
Timing is an important indicator of the high level
event preparing.

30. Trumps
1. Your content
should be well-
balanced in time.
Don’t make people
bored, don’t make
them tired
2. Make enough
time to breaks
between speeches

31. People can care by their
own with networking

32. People can care by their own with networking
Actually, it's very hard for most people to talk
to unknown person.

33. Trumps
1. Create activities that will
help people communicate
with each other during the
day
2. Describe your fantastic
scheme before event starts
3. Send a detailed letter to
attendees on the event's
eve

34. Budget planning isn’t
top priority

35. Budget planning isn’t top priority
Plan your expenses from very first day of the
preparation.
2hours to plan a budget in Google Speadsheet
can save MUCH money later.

36. Budget planning isn’t top priority
Plan your operations from very first day of the
preparation.
Try to predict your incomes. Be critical to
yourself.

37. Budget planning isn’t top priority
Track expenses and incomes.
At any time, you should have a vision of where
you are.
For most cases Google Speadsheet should be
fine.

38. Trumps
1. Plan
2. Predict
3. Criticise
4. Track

39. Plan is the King 👑

40. Plan is the King 👑
Plan the time thoroughly BEFORE the preparation begins.
Plan the time thoroughly from day 1 of preparation till the last day of
the event.
Show you plan to somebody known for his/her critical thinking. If
they're OK with it — don't believe them.
Don't plan too tight. You should have some risk buffer since you WILL
fall behind the schedule.

41. Trumps
1. Communication with
your speakers takes
much more time than
you expect
2. Communication with
partners takes much
more time than you
expect
3. SMM & content takes
a lot of time
4. Dedicate each of
these to 1-2 teammates

42. Deadline woun’t be a
dead line

43. Don't let deadline be a dead line
Enough said.
1. Don’t make your
life a hell.
2. Your work/life
balance will
depend on a
balance between
"yesterday" and
"distant future”.

44. For the end
This is how my
boyfriend acts
after each of our
event is over)
Thank you!

45. Q & A Time
Yuliya Keskin @ Women Techmakers Ukraine 2017