NetIQ provides a document with resources for marketing Data Center Management solutions at events, including messaging, booth designs, banners, advertisements, and collateral. The document includes a questionnaire to gather event details, suggested messaging focused on holistic management and protecting investments, booth and pull-up display design samples, advertising templates, invitation examples, and collateral options. Completing the questionnaire allows NetIQ to tailor resources to specific events. Imagery and templates can be customized based on solutions featured.

1. Data Center Management
NetIQ data center management products allow you to manage services and
workloads across their full lifecycle, unlocking performance, availability and
consistency across physical, virtual and cloud environments.
Including:
• “getting started” questionnaire
• solution / product groupings
• event messaging with corporate and solution-level messaging
• suggested booth / pullup designs
• suggested advertising
• event invitation / monitor toppers
• splash screens
• suggested collateral
Global Marketing Resources • marcom@netiq.com • July, 2013 • Event in a Box, DCM

2. Global Marketing Resources • marcom@netiq.com • July, 2013 • Event in a Box, DCM page 2
You have an event scheduled. You need a design for a booth! What do you do?
NetIQ Global Marketing Resources is your source for graphics. We have ready-to-go solutions for the booths, popups
and collateral you will need for your event. We can also customize our designs to fit your needs. (As new imagery is
incorporated, this booklet will be updated. Look for latest version.)
Just contact us at marcom@netiq.com
But first in order to better serve you, please answer these questions:
The facts:
Name of campaign/project:____________________________________________________________________________
Prepared for [vendor/agency/partner] :________________ Program/project owner: _____________________________
Brand/Solution/Product: ________________________________ Event Date ____________________________________
Plan, plan, plan:
For planning/strategy assistance - review the NetIQ Marketing Enablement Guide.
What is the business issue? ____________________________________________________________________________
What is the specific topic area?_________________________________________________________________________
Audience, Who is the target audience and what additional information can be provided?_________________________
__________________________________________________________________________________________________
What is the most important thing to say to our audience?___________________________________________________
What are we doing? What is included in the project?_______________________________________________________
What are the specific deliverables needed?_______________________________________________________________
What are the specific due dates or milestones?____________________________________________________________
Production/technical information:
Please include any specific information that needs to be considered:__________________________________________
Will you need a booth/pop-up? ________________________________________________________________________
If so, what are the dimensions? _________________________________________________________________________
What date does the art need to be delivered?_____________________________________________________________
In what format will you need the art? ____________________________________________________________________
Will hi-rez files need to be delivered? ____________________________________________________________________
When and where is the show? _________________________________________________________________________
Event in a Box
Data Center Management
GETTING STARTED

3. Global Marketing Resources • marcom@netiq.com • July, 2013 • Event in a Box, DCM page 3
Event in a Box
Data Center Management
NetIQ solutions are grouped under 3 core competencies: IAM, Identity & Access Management; DCM,
Data Center Management; SECURITY, Security Management. Products are grouped according to those
competencies with a specific icon that Marketing has created for identification purposes. These are shown
below. Check off each of the products you are promoting for this trade show in order to narrow down the
focus of your booth.
Identity and Access Governance
____ NetIQ® Identity Manager
____ NetIQ® Identity Tracking for Identity Manager™
____ NetIQ® Access Governance Suite
____ NetIQ® Directory and Resource Administrator™
____ NetIQ® eDirectory™
____ NetIQ® Exchange Administrator™
____ NetIQ® Exchange Migrator
____ NetIQ® Group Policy Administrator™
____ NetIQ Domain Migration Administrator
____ NetIQ® Secure Password Administrator
____ NetIQ® LDAP Proxy
____ NetIQ® Self Service Password Reset
____ NetIQ® Validator for Identity Manager
Access Management
____ NetIQ® Access Manager™
____ NetIQ® CloudAccess
____ NetIQ® Social Access
____ NetIQ® Privileged User Manager
____ NetIQ® SecureLogin
____ NetIQ® Cloud Security Services
Security Management
____ NetIQ® Change Guardian™
____ NetIQ® Secure Configuration Manager™
____ NetIQ® Security Solutions for iSeries
____ NetIQ® Sentinel™
____ NetIQ® Sentinel™ Log Manager
Service Management
____ NetIQ® Aegis®
____ NetIQ® Operations Center
System and Application Management
____ NetIQ® AppManager® Suite
NetIQ AppManager for VMware
____ NetIQ® AppManager® Suite
____ NetIQ UC and VolP Management
NetIQ AppManager for Avaya
NetIQ AppManager for Cisco
NetIQ AppManager for Microsoft Lync
NetIQ® Vivinet® Assessor
NetIQ® Vivinet® Diagnostics
____ NetIQ® AppManager® Operations Portal
Disaster Recovery
____ NetIQ® Cloud Manager
____ PlateSpin Forge®
____ PlateSpin® Migrate
____ PlateSpin® Protect
____ PlateSpin® Recon
IAM: Identity & Access Management DCM: Data Center Management
Security Management

4. Global Marketing Resources • marcom@netiq.com • July, 2013 • Event in a Box, DCM page 4
Event in a Box
Data Center Management
MESSAGING
This packet addresses Data Center Management solutions. We’ve developed specific messaging for each of our
go-to-market solutions. The purpose of the messaging is to make sure that anyone and everyone who hears the
NetIQ story hears the same thing. The positioning and messaging is used with unwavering consistency, anytime
and anywhere we can. Only by doing so will it become our message, and one that no one else can claim.
Key Messaging Alternative messaging
Implement outcome-focused management
• Understand IT issues in terms of business impact
• A complete, unified picture of your IT infrastructure
• Control the complexity of physical and virtual sprawl
• Get rid of the guesswork
• Stop reacting to the latest crisis
• Improve the performance of all of your infrastructure
• Manage to your SLAs
• Secure, manage and measure the delivery of IT services, anywhere
Manage your environment holistically-across environments and platforms
• Improve service consistency
• Provide predictable outcomes
• Address a range of enterprise needs
• Automate processes for more consistency and less risk
• Migrate and protect critical workloads
• Reduce the risks that can come with IT change
• Get broader and deeper technology support
Protect your current investment while preparing for the future
• Respond to business needs quickly
• Respond to changing requirements
• Build on the infrastructure you have today
• Don’t get locked in to their stack
• Protect your current investments
• Be responsive to the business
• Low TCO
• Secure B2B interactions through standards
• Personalize B2C/G2C through standards

5. Global Marketing Resources • marcom@netiq.com • July, 2013 • Event in a Box, DCM page 5
PICK YOUR BANNER, POPUP &/OR BOOTH SIZE
The vendor you use for Trade Show booth equipment will be able to give you specifics for the size of artwork.
Below are some standard display sizes for trades how presentations. There are many sizes and shapes
available for trade show booths, so if you find yourself needing an alternate size, we will be happy to help you.
Pull-ups, Banners and Popup displays:
33.375 in wide x 87.625 in high
850 mm wide x 2150 mm high
850 mm wide x 2000 mm high
965 mm wide x 1390 mm high
965 mm wide x 2360 mm high
599.44 mm wide x 1999.99 mm high
____x________ Other
Facia Board:
2980 mm wide x 320 mm high
____x________ Other
Logo panels:
965 mm wide x 630 mm high
____x________ Other
Booths, rounded, squared :
2264 mm wide x 954 mm high
3250 mm wide x 2280 mm high
6345 mm wide x 2267 mm high
117.5 in wide x 89.25 in high
____x________ Other
Event in a Box
Data Center Management

6. Global Marketing Resources • marcom@netiq.com • July, 2013 • Event in a Box, DCM page 6
Event in a Box
Data Center Management
BOOTHS AND PULL-UPS
Samples of options for Data Center Management booths and pull-up banners: these can be modified utilizing
the variations of messaging solutions found on page 4. Table signs and monitor toppers are also available with
this imagery.

7. Global Marketing Resources • marcom@netiq.com • July, 2013 • Event in a Box, DCM page 7
Event in a Box
Data Center Management
BOOTHS AND PULL-UPS
Samples of options for Data Center Management booths and pull-up banners: these can be modified utilizing
the variations of messaging solutions found on page 4. Table signs and monitor toppers are also available with
this imagery.

8. Global Marketing Resources • marcom@netiq.com • July, 2013 • Event in a Box, DCM page 8
Event in a Box
Data Center Management
BOOTHS AND PULL-UPS
Alternate imagery available for booths/pull-ups. Samples of options for Data Center Management booths and
pull-up banners: these can be modified utilizing the variations of messaging solutions found on page 4. Table
signs and monitor toppers are also available with this imagery.

9. Global Marketing Resources • marcom@netiq.com • July, 2013 • Event in a Box, DCM page 9
Event in a Box
Data Center Management
ADVERTISING
Samples of options for Data Center Management ads to be used in event guides or other event promotional materials.
At NetIQ, we make your
challenge our mission.
Today’s business is driven by customer demand, and simple web-or cloud-based
solutions that can be turned on without IT involvement are popping up all the time.
Unless you’re proactively figuring on incorporating these solutions into your IT service
model, business users may take it upon themselves to do so—which can leave you
playing integration catch-up with a software or service that might not be your first
choice. At NetIQ, we work to understand your unique needs and help you secure,
manage and monitor the services your business is using or would like to use. The
result? Intelligent access that delivers value at the speed your business demands.
Learn how to turn challenge into opportunity.
www.netiq.com
© 2013 NetIQ Corporation and its affiliates. All Rights Reserved. NetIQ and the NetIQ logo are registered trademarks of NetIQ
Corporation in the USA. All other company and product names may be trademarks of their respective companies.
At NetIQ, we make your
challenge our mission.
In today’s be-productive, be-competitive business world, your business
users need to access mission-critical data and services any time business
demands—and from anywhere. But if your access capabilities aren’t identity-
aware—based on who is trying to access what, where are they located and
what devices are they using—you’re increasing risk to your environment.
At NetIQ, we work to understand your unique needs and help you secure,
manage and monitor the services your business is using—including who is
trying to use them, when, how often and from where. The result? Intelligent
access that delivers value at the speed your business demands.
Learn how to turn challenge into opportunity.
www.netiq.com
© 2013 NetIQ Corporation and its affiliates. All Rights Reserved. NetIQ and the NetIQ logo are registered trademarks of NetIQ
Corporation in the USA. All other company and product names may be trademarks of their respective companies.

10. Global Marketing Resources • marcom@netiq.com • July, 2013 • Event in a Box, DCM page 10
Event in a Box
Data Center Management
EVENT INVITATIONS
Samples of options for Data Center Management event invitations.
Join NetIQ for dinner
at McCormick &
Schmick’s Harborside!
Take a break and be our guest
for culinary excellence at its best!
WHEN:
Wednesday, June 12
WHERE:
McCormick & Schmick’s
145 National Plaza
Oxon Hill, MD 20745
TIME:
6:30 p.m. - 9:30 p.m.
ROOM:
Harbor Room
Join NetIQ for dinner
at McCormick &
Schmick’s Harborside!
Take a break and be our guest
for culinary excellence at its best!
WHEN:
Wednesday, June 12
WHERE:
McCormick & Schmick’s
145 National Plaza
Oxon Hill, MD 20745
TIME:
6:30 p.m. - 9:30 p.m.
ROOM:
Harbor Room

11. Global Marketing Resources • marcom@netiq.com • July, 2013 • Event in a Box, DCM page 11
Event in a Box
Data Center Management
Laptop splash screen: 1680x900
1280
1024
1920
1080
SPLASH SCREENS
Samples of sizes and options for Data Center Management splash screens. These can be customized utilizing
imagery on page 8 or page 10.

12. Global Marketing Resources • marcom@netiq.com • July, 2013 • Event in a Box, DCM page 12
Event in a Box
Data Center Management
OPTIONAL COLLATERAL
Samples of collateral for Data Center Management.
Customer Success Stories
Product Briefs
White Papers
Technical Brief
Solution Brief