Event evaluation is an essential management function that allows organizations to improve processes, more effectively achieve goals, and learn and adapt. It involves holistically assessing an event using a broad range of measures and approaches to determine its value and impacts within a given context. For the events sector, evaluation is critical to ensure success from different stakeholder perspectives and is often tied to certification required by funders and rights-granting bodies. Models used in event evaluation assess economic, social, environmental, and cultural impacts, and identify costs and benefits to determine positive and negative effects on host communities.

1. Evaluationis,inpart,an essential managementfunctionof informationgatheringandfeedbackthrough
whichprocessescanbe improved,goalsmore effectivelyattained,andbywhichorganizationscanlearn
and adapt.To “evaluate”isalsoto place a value onsomething,ortopass judgmentonitsquality,
effectiveness,orworth.
Eventevaluationcanbe definedasthe holisticassessmentof aneventthroughthe utilizationof abroad
range of measuresandapproachestodetermine itsvalue andimpactsinan agreedor prescribed
context.
Evaluationof organizations,eventquality,andeventoutcomesisakeyissue inthe planned-events
sector.It isof critical importance toensure successfromthe multipleperspectivesof owners,
producers,customers,andotherstakeholders.Increasingly,evaluationistiedtocertificationwhichisin
itself requiredbymanyfundingagenciesandbythose grantingrightstobidon and produce events.
Evaluationisat the heartof sustainability,aswithoutitorganizationscannotlearnandimprove norcan
theybe heldaccountable forcostsand benefits.
Eventevaluationiscritical tothe eventmanagementprocess.Itisthe final stepinthe planningprocess,
where the goalsandobjectivessetatthe start of an eventare usedas benchmarkstodetermine itsfinal
outcomesandsuccess.
Modelsusedin eventevaluationinclude
Impact assessmentwhichdealswithmeasuringeconomic,social,environmental andcultural impactof
events,particularlyininstanceswhere significantjustificationforthe eventmaybe required.
Cost- benefitanalysisidentifiesandmeasurescostandbenefitsof aneventandtakesintoaccount
“externalities’orspill –overbenefitsforhostcommunity.Triplebottomlineevaluationisasystematic
frameworkformeasuringandreportingthe eventsperformanceagainsteconomic,social and
environmental parameters,todetermine negative orpositiveimpacts onthe hostcommunity.
EthnographicProfile typicallyusedinthe evaluationof cultural festivals,special events,ethnography
providesanassessmentof these experience relatedeventsthroughprocessof analysiswhich
encompassesparticipantobservation,interviewinganddocumentaryresources
Video
https://www.youtube.com/watch?v=MDj4Cy-m-HY
PostEventPublicity
http://www.jamaicaobserver.com/entertainment/-Cawfee-Tea--brews-help-for-children_80219

2. EventName – “Let”shave Cawfee Tea”
Venue –
Three critical Ss
1. EventSignificance
2. EventSuccess
3. EventSustainability
Description
An informal eveningata private propertyinKingstonhighlightingteasandcoffee fromdifferentpartsof
the world. Boothholdersincludedthe IndianHighCommission,JapaneseandChineseEmbassies,Grace
Kitchens,JamaicaDisabilitiesFoundationwithits’ChupesBrandand________ juice
A portfolioeventasthe organizerusuallydoesdifferenttypesof events periodically.
1. Schedule and Timing
Date:
Time:
2. Entertainment
Chandis
Kellisa
3. Foodand Beverage
4. ParkingandDirections
5. Invitation
6. GuestList
7. Cost/Pricing
8. VendorManagement
Favourite
LeastFavourite