Evangelism Strategies
      for 2012


    EvangelismCoach.org
Where we are going today
• I promise I’ll give you good stuff.
• I will show you possible steps to start moving.
• And all in about 60 minutes?




1/18/2012            EvangelismCoach.org    2
What to Expect
• I’ll make an offer at the end
• I don’t want you to invest in it unless I fulfill
  my promise today – to give you
  implementable strategies.
• Sound fair?




1/18/2012             EvangelismCoach.org       3
What Could Happen?
• One church plant
      – Miserable results with
        expensive direct mail.
      – Under 20 people.
• Changed strategy
      – 3 baptisms in 6
        months.
      – New members.

1/18/2012                 EvangelismCoach.org   4
What Could Happen?
• My church
      – No financial backing
      – Parachute church planter.
      – No worship team.




1/18/2012                EvangelismCoach.org   5
What Could Happen
• Results of intentional
  strategy
      – Grew from 4 to nearly
        70 in two years
      – 18 Baptisms last year
      – Still no worship team.




1/18/2012                 EvangelismCoach.org   6
Strategies I Have Used
•   Direct Mail                    •    Open Air Evangelism
•   Servant Evangelism             •    Tract Distribution
•   Launch a new service           •    New Member Classes
•   Church Planting                •    Alpha
•   Relationship Evangelism        •    Door to Door
•   Block Parties / VBS            •    Dramas and Mimes




1/18/2012               EvangelismCoach.org            7
Caveats
•   People need Jesus
•   God’s sovereign
•   No strategy template
•   One size doesn’t fit all.
•   Best ways may not work elsewhere.
•   Specific callings lead to ministry expressions


1/18/2012              EvangelismCoach.org     8
ARE YOU READY TO TALK
   STRATEGY?



1/18/2012      EvangelismCoach.org   9
Evangelism Goals
•   Matthew 9:35-10:20
•   Acts 1:8
•   Set direction for planning
•   Measurable
      – “About 3000 were added that day”
• Flexible
      – “The Spirit of Jesus would not let them”


1/18/2012                 EvangelismCoach.org      10
Personal
                    Evangelism



            Worship
            Experience               Community
                                     Engagement




1/18/2012           EvangelismCoach.org           11
Area 1: Personal Evangelism
Preparing Evangelists
• Equip people to share their faith 1-1 in the
  course of their life.
• Intentional training
• Practical experience.




1/18/2012            EvangelismCoach.org    13
Prepare Evangelists
Style                          Curriculum Examples
• Confrontational              • WOTM / EE / Tracts
• Analytical                   • Jesus Among Other Gods
• StoryTelling                 • 3 Story / The Net
• Relational                   • Just Walk Across The Room
• Invitational                 • Sermon Series / Events
• Servant                      • Overflow




1/18/2012           EvangelismCoach.org            14
My own Curriculum
• Fear Free Evangelism 5 CD Set
      – www.FearFreeEvangelism.com
• Hybrid
      – Relational / Contact / Missional
      – Conversational




1/18/2012                 EvangelismCoach.org   15
Strategy Steps
• Research and Pick a curriculum
• Form a group and do it.
• Debrief your experiences.




1/18/2012          EvangelismCoach.org   16
Example of Relational Evangelism
• Quit going to bible studies all the time.
• Build at least 3 new relationships this year.
• Pray for at least 6 names of people I want to
  know the Lord.
• Learn a gospel presentation.
• Learn about cooperation with Holy Spirit.



1/18/2012           EvangelismCoach.org    17
Example: Personal Goals
•   Read at least 3 books on personal evangelism
•   Participate in a evangelism group
•   Pray daily for those who do not know Christ.
•   Learn a basic evangelism gospel script.
•   Spend time “doing life” with people
•   Look for the daily opportunities to have 1 conversation
•   Review your day to see if you missed an opportunity
•   Journal your evangelism conversations to reflect and
    learn.


1/18/2012                EvangelismCoach.org        18
Pastor and Personal Evangelism
•   Grow in personal evangelism skills
•   Lead staff and other leaders in their growth.
•   Pray for the community and the lost
•   Build your own authentic relationships
•   Include the gospel in more sermons.
•   Personal Coaching


1/18/2012             EvangelismCoach.org    19
Check-in
• Is this the kind of information you are looking
  for? If so, say something in the Q&A box or
  comment box. . .




1/18/2012            EvangelismCoach.org    20
Personal
                    Evangelism



            Worship
            Experience               Community
                                     Engagement




1/18/2012           EvangelismCoach.org           21
Area 2: Worship Experience

        Come and See
Worship Centered
• Getting people into your church
• Connecting people to your fellowship
• Freeing people to serve
      – In the church
      – In the community
      – In their place of work



1/18/2012                 EvangelismCoach.org   23
Ways to Measure
• Numbers of Conversions
• Number of Adult baptisms.
• Members having conversations with
  unchurched people.




1/18/2012         EvangelismCoach.org   24
Ways to Measure
•   People bringing others / First time guests
•   % increase in small group / class attendance
•   X Evangelistic Outreaches
•   Praying for unchurched
•   X new Volunteers joyfully serving




1/18/2012             EvangelismCoach.org   25
Possible Measurable Goals
• 10 adult Baptisms
• 20 new people connected and serving
• 20% increase in worship attendance




1/18/2012            EvangelismCoach.org   26
Support Implications
•   Training in Personal Evangelism
•   Hospitality Ministry
•   Children’s Ministry
•   Facilities




1/18/2012             EvangelismCoach.org   27
Connection Implications
•   Getting that repeat visit
•   New member receptions
•   New member classes
•   Where can a newcomer plug in quickly?
•   Emotional Engagement – a place to serve




1/18/2012            EvangelismCoach.org   28
Marketing Implications
•   Marketing
•   Facebook pages
•   Website and communications
•   Positive word of mouth in social networks




1/18/2012            EvangelismCoach.org   29
Worship Implications
•   Sermon Series Planning.
•   Connected to life and community needs
•   Regular gospel sharing during sermons.
•   Comeback events.




1/18/2012            EvangelismCoach.org     30
Example: 10 Baptisms and Easter
•   Easter Sermon Planning
•   Post Easter Sermon Series
•   How will we find those people to come?
•   How will we motivate invitations?
•   Are we ready to welcome and receive visitors?
•   Do we have places for newcomers to connect
    within a few weeks?

1/18/2012            EvangelismCoach.org   31
Possible Hospitality Strategy Steps
•   Conduct a Hospitality Review
•   Launch a Greeters Ministry
•   Setup a welcome center
•   Hold new greeter training
•   Get 75% of connection cards.




1/18/2012            EvangelismCoach.org   32
Check-in
• Is this the kind of information you are looking
  for? If so, say something in the Q&A box or
  comment box. . .




1/18/2012            EvangelismCoach.org    33
Personal
                    Evangelism



            Worship
            Experience               Community
                                     Engagement




1/18/2012           EvangelismCoach.org           34
Area 3: Community Engagement

             Go
Community Engagement
• Finding the heart for the community
• Launching ministries to engage the
  community.
• Conversations while serving




1/18/2012          EvangelismCoach.org   36
Possible Strategy Steps
• Come and see
      – Vacation Bible Schools
      – Block Parties
      – Special Events
      – Prayer Stations




1/18/2012                EvangelismCoach.org   37
Possible Strategy Steps
• Go and tell
      – Prayer Walks
      – Missional Communities
      – Issue oriented ministries




1/18/2012                 EvangelismCoach.org   38
Sample Putting it Together
Under 100 Members                     100-300 Members
• Two outreach events                 • Four outreach events
• Two evangelism trainings            • Qtrly evangelism training
• Launch a prayer ministry            • Community Outreach
                                      • Evangelism Teams

  Over 300 Members
  • Six outreach events
  • Qtrly evangelism trainings
  • Community Ministries
  • Evangelistic Teams
1/18/2012                  EvangelismCoach.org              39
Have I delivered
• 3 areas of focus to start planning
• 6 different styles and matching studies
• Possible strategy steps in each area




1/18/2012           EvangelismCoach.org     40
A possible next step
• 4 month coaching program for your church
      – Monthly phone call with me for your team
      – Personal evangelism or hospitality teams
      – Handouts and resources
      – MP3s of each phone call for reference.




1/18/2012                EvangelismCoach.org       41
Personal Evangelism Over 4 months
•   A usable strategy for a small group
•   Accountable to implementing evangelism
•   Grow in personal skills
•   Based on my conversational model




1/18/2012           EvangelismCoach.org   42
Church Hospitality over 4 months
•   Identify unnecessary barriers to visitors
•   Find and recruit volunteers
•   12 months of suggested actions
•   Conduct an audit
•   Discuss and plan your own implementation




1/18/2012            EvangelismCoach.org   43
Limited Offer
• Limit of 10 before I create a waiting list.
• Not sure when I’ll offer this again.
• Great time to start getting your strategy in
  gear.




1/18/2012            EvangelismCoach.org    44
Why?
•   Develop action plan over the next 4 months.
•   Focus on particular evangelism practices
•   Develop next step lists
•   Short term – enough to get going.
•   Changes you can see.
•   I’m available to your team, 1-1.
•   Books are strong on theory, not on steps.

1/18/2012            EvangelismCoach.org   45
If you want this 4 month program
            http://www.EvangelismCoach.org/deal




1/18/2012                EvangelismCoach.org   46

Evangelism Strategy for 2012

  • 1.
    Evangelism Strategies for 2012 EvangelismCoach.org
  • 2.
    Where we aregoing today • I promise I’ll give you good stuff. • I will show you possible steps to start moving. • And all in about 60 minutes? 1/18/2012 EvangelismCoach.org 2
  • 3.
    What to Expect •I’ll make an offer at the end • I don’t want you to invest in it unless I fulfill my promise today – to give you implementable strategies. • Sound fair? 1/18/2012 EvangelismCoach.org 3
  • 4.
    What Could Happen? •One church plant – Miserable results with expensive direct mail. – Under 20 people. • Changed strategy – 3 baptisms in 6 months. – New members. 1/18/2012 EvangelismCoach.org 4
  • 5.
    What Could Happen? •My church – No financial backing – Parachute church planter. – No worship team. 1/18/2012 EvangelismCoach.org 5
  • 6.
    What Could Happen •Results of intentional strategy – Grew from 4 to nearly 70 in two years – 18 Baptisms last year – Still no worship team. 1/18/2012 EvangelismCoach.org 6
  • 7.
    Strategies I HaveUsed • Direct Mail • Open Air Evangelism • Servant Evangelism • Tract Distribution • Launch a new service • New Member Classes • Church Planting • Alpha • Relationship Evangelism • Door to Door • Block Parties / VBS • Dramas and Mimes 1/18/2012 EvangelismCoach.org 7
  • 8.
    Caveats • People need Jesus • God’s sovereign • No strategy template • One size doesn’t fit all. • Best ways may not work elsewhere. • Specific callings lead to ministry expressions 1/18/2012 EvangelismCoach.org 8
  • 9.
    ARE YOU READYTO TALK STRATEGY? 1/18/2012 EvangelismCoach.org 9
  • 10.
    Evangelism Goals • Matthew 9:35-10:20 • Acts 1:8 • Set direction for planning • Measurable – “About 3000 were added that day” • Flexible – “The Spirit of Jesus would not let them” 1/18/2012 EvangelismCoach.org 10
  • 11.
    Personal Evangelism Worship Experience Community Engagement 1/18/2012 EvangelismCoach.org 11
  • 12.
    Area 1: PersonalEvangelism
  • 13.
    Preparing Evangelists • Equippeople to share their faith 1-1 in the course of their life. • Intentional training • Practical experience. 1/18/2012 EvangelismCoach.org 13
  • 14.
    Prepare Evangelists Style Curriculum Examples • Confrontational • WOTM / EE / Tracts • Analytical • Jesus Among Other Gods • StoryTelling • 3 Story / The Net • Relational • Just Walk Across The Room • Invitational • Sermon Series / Events • Servant • Overflow 1/18/2012 EvangelismCoach.org 14
  • 15.
    My own Curriculum •Fear Free Evangelism 5 CD Set – www.FearFreeEvangelism.com • Hybrid – Relational / Contact / Missional – Conversational 1/18/2012 EvangelismCoach.org 15
  • 16.
    Strategy Steps • Researchand Pick a curriculum • Form a group and do it. • Debrief your experiences. 1/18/2012 EvangelismCoach.org 16
  • 17.
    Example of RelationalEvangelism • Quit going to bible studies all the time. • Build at least 3 new relationships this year. • Pray for at least 6 names of people I want to know the Lord. • Learn a gospel presentation. • Learn about cooperation with Holy Spirit. 1/18/2012 EvangelismCoach.org 17
  • 18.
    Example: Personal Goals • Read at least 3 books on personal evangelism • Participate in a evangelism group • Pray daily for those who do not know Christ. • Learn a basic evangelism gospel script. • Spend time “doing life” with people • Look for the daily opportunities to have 1 conversation • Review your day to see if you missed an opportunity • Journal your evangelism conversations to reflect and learn. 1/18/2012 EvangelismCoach.org 18
  • 19.
    Pastor and PersonalEvangelism • Grow in personal evangelism skills • Lead staff and other leaders in their growth. • Pray for the community and the lost • Build your own authentic relationships • Include the gospel in more sermons. • Personal Coaching 1/18/2012 EvangelismCoach.org 19
  • 20.
    Check-in • Is thisthe kind of information you are looking for? If so, say something in the Q&A box or comment box. . . 1/18/2012 EvangelismCoach.org 20
  • 21.
    Personal Evangelism Worship Experience Community Engagement 1/18/2012 EvangelismCoach.org 21
  • 22.
    Area 2: WorshipExperience Come and See
  • 23.
    Worship Centered • Gettingpeople into your church • Connecting people to your fellowship • Freeing people to serve – In the church – In the community – In their place of work 1/18/2012 EvangelismCoach.org 23
  • 24.
    Ways to Measure •Numbers of Conversions • Number of Adult baptisms. • Members having conversations with unchurched people. 1/18/2012 EvangelismCoach.org 24
  • 25.
    Ways to Measure • People bringing others / First time guests • % increase in small group / class attendance • X Evangelistic Outreaches • Praying for unchurched • X new Volunteers joyfully serving 1/18/2012 EvangelismCoach.org 25
  • 26.
    Possible Measurable Goals •10 adult Baptisms • 20 new people connected and serving • 20% increase in worship attendance 1/18/2012 EvangelismCoach.org 26
  • 27.
    Support Implications • Training in Personal Evangelism • Hospitality Ministry • Children’s Ministry • Facilities 1/18/2012 EvangelismCoach.org 27
  • 28.
    Connection Implications • Getting that repeat visit • New member receptions • New member classes • Where can a newcomer plug in quickly? • Emotional Engagement – a place to serve 1/18/2012 EvangelismCoach.org 28
  • 29.
    Marketing Implications • Marketing • Facebook pages • Website and communications • Positive word of mouth in social networks 1/18/2012 EvangelismCoach.org 29
  • 30.
    Worship Implications • Sermon Series Planning. • Connected to life and community needs • Regular gospel sharing during sermons. • Comeback events. 1/18/2012 EvangelismCoach.org 30
  • 31.
    Example: 10 Baptismsand Easter • Easter Sermon Planning • Post Easter Sermon Series • How will we find those people to come? • How will we motivate invitations? • Are we ready to welcome and receive visitors? • Do we have places for newcomers to connect within a few weeks? 1/18/2012 EvangelismCoach.org 31
  • 32.
    Possible Hospitality StrategySteps • Conduct a Hospitality Review • Launch a Greeters Ministry • Setup a welcome center • Hold new greeter training • Get 75% of connection cards. 1/18/2012 EvangelismCoach.org 32
  • 33.
    Check-in • Is thisthe kind of information you are looking for? If so, say something in the Q&A box or comment box. . . 1/18/2012 EvangelismCoach.org 33
  • 34.
    Personal Evangelism Worship Experience Community Engagement 1/18/2012 EvangelismCoach.org 34
  • 35.
    Area 3: CommunityEngagement Go
  • 36.
    Community Engagement • Findingthe heart for the community • Launching ministries to engage the community. • Conversations while serving 1/18/2012 EvangelismCoach.org 36
  • 37.
    Possible Strategy Steps •Come and see – Vacation Bible Schools – Block Parties – Special Events – Prayer Stations 1/18/2012 EvangelismCoach.org 37
  • 38.
    Possible Strategy Steps •Go and tell – Prayer Walks – Missional Communities – Issue oriented ministries 1/18/2012 EvangelismCoach.org 38
  • 39.
    Sample Putting itTogether Under 100 Members 100-300 Members • Two outreach events • Four outreach events • Two evangelism trainings • Qtrly evangelism training • Launch a prayer ministry • Community Outreach • Evangelism Teams Over 300 Members • Six outreach events • Qtrly evangelism trainings • Community Ministries • Evangelistic Teams 1/18/2012 EvangelismCoach.org 39
  • 40.
    Have I delivered •3 areas of focus to start planning • 6 different styles and matching studies • Possible strategy steps in each area 1/18/2012 EvangelismCoach.org 40
  • 41.
    A possible nextstep • 4 month coaching program for your church – Monthly phone call with me for your team – Personal evangelism or hospitality teams – Handouts and resources – MP3s of each phone call for reference. 1/18/2012 EvangelismCoach.org 41
  • 42.
    Personal Evangelism Over4 months • A usable strategy for a small group • Accountable to implementing evangelism • Grow in personal skills • Based on my conversational model 1/18/2012 EvangelismCoach.org 42
  • 43.
    Church Hospitality over4 months • Identify unnecessary barriers to visitors • Find and recruit volunteers • 12 months of suggested actions • Conduct an audit • Discuss and plan your own implementation 1/18/2012 EvangelismCoach.org 43
  • 44.
    Limited Offer • Limitof 10 before I create a waiting list. • Not sure when I’ll offer this again. • Great time to start getting your strategy in gear. 1/18/2012 EvangelismCoach.org 44
  • 45.
    Why? • Develop action plan over the next 4 months. • Focus on particular evangelism practices • Develop next step lists • Short term – enough to get going. • Changes you can see. • I’m available to your team, 1-1. • Books are strong on theory, not on steps. 1/18/2012 EvangelismCoach.org 45
  • 46.
    If you wantthis 4 month program http://www.EvangelismCoach.org/deal 1/18/2012 EvangelismCoach.org 46