Evaluation the lodge
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The document summarizes a media product evaluation for a trailer for a fictional soap opera called "The Lodge". The summary highlights that: 1) The trailer uses diegetic and non-diegetic sounds to build suspense and engage the audience. 2) It employs various shot types like close-ups and tracking shots to develop suspects in a murder mystery. 3) It features strong female suspects to challenge gender stereotypes, in line with research on portrayals of women in soap operas. 4) A cliffhanger ending leaves viewers wanting to watch the full soap opera to see which suspect is guilty.
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This document contains an evaluation by Forrest Smyth of their music magazine media product for their OCR Media Studies AS Level course. It includes sections analyzing how the magazine uses conventions of real media, how it represents social groups, what type of publisher might distribute it, who the target audience is and how they were addressed. Forrest discusses what they learned about using Adobe Photoshop to construct the magazine and analyzes the layout and elements of the front cover and a double page interview spread.
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The group discussed using WhatsApp to communicate about their storyboard, deciding to use a female killer as the subject and including an establishing shot in the trailer. They used the chat to get agreement from everyone that they were happy with these ideas.
Storyboard
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Target audience
The target audience for "The Lodge" trailer is males and females aged 17-25 years old. The trailer was inspired by the TV shows "Ripper Street" and "Skins," taking different aspects from each to incorporate into the trailer. Elements from "Skins" include its use of Maslow's hierarchy of needs and caregiver theory to involve and relate the audience to characters. Elements from "Ripper Street" include using older style music over modern footage, flipping its concept of modern music over older era footage.
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This document analyzes and compares two trailers - Skins Series 5 and Ripper Street BBC Series 3. For the Skins trailer, it notes the use of dark lighting to reflect the characters' feelings of being lost and scared. It also analyzes how the characters are shown naked at first and then getting dressed as they fall, symbolizing a loss of innocence. For the Ripper Street trailer, it discusses the use of a modern song to give the historical show a modern twist, as well as the various camera angles and shots used to show the interlinking stories and main characters. The document concludes by stating which elements from each trailer would be good to repeat - the use of lighting to set mood, and the three-
Schedule
This document outlines Forrest Smyth's schedule and progress for completing their AS Media Studies foundation portfolio. Over several months, Forrest created a music magazine mock-up called "Beat" using Photoshop. They designed a front cover, contents page, and double page interview spread. Forrest conducted research, drafted designs by hand, and learned Photoshop skills like editing images and using layout guides. They applied media codes and conventions to make the magazine look professional. In their evaluation, Forrest reflected on the process of creating the magazine pages and skills learned in using Photoshop.
Evidence of planning and research
This document contains planning and research notes for a media production project on the genre of soap operas, specifically the long-running British soap opera EastEnders. It identifies several key codes and conventions of the soap opera genre, including strong female characters, cliffhangers, identifying titles/logos, a female target audience, and multi-stranded narrative storylines. The document also provides background information on EastEnders' viewership numbers and purpose, defines what a multi-stranded narrative entails, and discusses the purpose of trailers and benefits of multi-platform promotion.
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The document summarizes the conventions of horror/slasher films and how the student's opening film sequence adhered to and challenged some of these conventions. It discusses having a vulnerable victim being chased by a disguised killer. It also describes how the student's film used music, camera techniques, editing, and other elements to create tension and establish the horror genre while also subverting some expectations like using a female killer.
Foundation portfolio evaluation
1) The victim, a young girl, is chased through the woods by an unknown figure. Eerie music builds tension as the victim runs in fear.
2) The victim wakes up, revealing the chase was a dream, though a title card hints at impending danger.
3) Conventions like vulnerable victims, masked killers, and scary music were employed to set the genre, though lighting was brighter and violence was omitted to build suspense rather than gore.
Textual analysis Film trailers
The trailer begins by establishing the film as a slasher genre piece, showing a young screaming woman and the words "family massacre". It then introduces Michael Myers as a young boy in the back of a police car, hinting at exploring his traumatic background. Fast-paced editing and a heartbeat soundtrack build tension. Shots of Michael holding his mask, stalking a family home, and punishing scenes of sexuality imply he has escaped and is stalking victims. Through its establishing of genre tropes, nonlinear storytelling, and increasing tension, the trailer draws viewers in to learn more about the film's depiction of the iconic killer Michael Myers.
Textual analysis trailer
The trailer begins by establishing the film as a slasher genre piece, showing a young screaming woman and the words "family massacre". It then introduces Michael Myers as a young boy in the back of a police car, hinting at exploring his traumatic background. Fast-paced editing and a heartbeat soundtrack build tension. Shots of Michael holding his mask, stalking a family home, and engaging in violent acts establish him as the escaped killer. By juxtaposing happy family shots with Michael's looming figure and showing sexually suggestive/violent content, it sets up Michael as punishing transgressive teens in this remake of the classic slasher film.
Your evaluation b324
Jennifer Adams created a video opening for a thriller film about the ivory trade with her group. They researched techniques from films like Don't Look Now and Delicatessen to incorporate suspense through camera angles and editing. Their opening establishes a female character, sets up an enigma with a letter, and uses locations like an airport and alleyway to further the mystery. Audience feedback suggested the project successfully set up intrigue to continue the story and answered the brief of creating a realistic thriller around the topic of ivory.
How Research Has Impacted Our Ideas
This document discusses research on horror film conventions and their application to creating a horror movie trailer. It covers key elements like setting, technical aspects, iconography, narrative structure, character types, common themes and tones, and targeting the intended audience. Research included analyzing popular horror movies, theories around these elements, and marketing of the film "The Woman in Black". The goal was to understand horror genre conventions and apply them effectively when producing an original horror trailer.
Question 1. In what ways does your media product use, develop or challenge fo...
This document analyzes how the media product, a horror film trailer titled "Perplexed", uses, develops, and challenges conventions of real horror film trailers. The summary discusses how the trailer begins with distorted titles to set an unsettling tone, features an everyday victim to make the scenario feel realistic, and communicates threat through social media rather than a phone call. It also analyzes the trailer's use of lighting, music, sounds, editing techniques, and other conventions to develop suspense and scare the audience.
Analysis of Horror Trailer : 'A Nightmare On Elm Street'
The trailer for A Nightmare on Elm Street begins with an establishing shot of three girls playing jump rope to set the scene and mood. It then shows Nancy telling her boyfriend "whatever you do, don't fall asleep" through jump cuts. The killer Freddy Krueger is presented through shots of his clawed hands and in low-key lighting to portray him as villainous. The trailer provides a linear narrative of the beginning and middle of the plot through dialogue and visuals but leaves out the ending to create intrigue.
Media evaluation!
The document summarizes the student's media studies foundation portfolio evaluation of their short film "Delusion Requiem". It discusses the conventions and genres used, representation of social groups (teenagers), potential distributors (major studios vs smaller UK companies), target audience (ages 16-18), and technologies learned in the process (iMovie, camera, tripod).
Part Four
The document discusses various narrative and stylistic techniques used in thrillers. It analyzes the thriller created by the author, which uses a linear and omniscient narrative to show different character perspectives chronologically. Low-angle shots and point-of-view shots are used to create tension and involve the audience. Dark costumes, locations and color palettes are employed to hide the killer's identity and signify danger.
Opening Genre Scene Research
The document contains analyses of three opening film sequences: a horror film, a war film, and an action film. For the horror film sequence, the analysis notes that it follows a girl who is killed by a villain and will likely continue to focus on the killer. It conforms to horror conventions like an isolated female victim. The target audience is seen as teenagers.
For the war film sequence, it depicts a bloody WWII beach battle and focuses on the protagonist Tom Hanks' character. It uses conventions like explosions and costumes to immerse the audience in the war. The target audience has an interest in WWII history.
The action film sequence shows invincible characters killing people in impressive ways. It aims to appeal
Evaluation q1,2,3,6
The document discusses how the opening of the student's horror film follows conventions of the genre through elements like young main characters, isolated setting, low-key lighting, non-diegetic soundtrack, and close-ups. It also describes how the student researched techniques used in films like The Shining and The Departed to understand different genres. While the characters and plot generally conform to horror tropes, the film challenges some norms by having a female antagonist and representing social groups in non-traditional ways. The student aims to distribute the independent, low-budget film through arthouse cinemas.
Evaluation Q1,2,3,6
The document discusses conventions used in the student's horror film opening. It begins by outlining conventions followed, such as young main characters, low lighting, isolated setting. Research into other films helped inform genre and style choices. Shots were inspired by techniques from films like Let Me In and Se7en. Character representations challenge some norms, with a female antagonist and characters breaking gender roles. Distribution through independent cinemas and viral marketing is discussed as most suitable given the film's style and budget. Blogger was used to collaboratively plan and share ideas.
Film trailer overview
This document analyzes the structure and conventions used in four slasher film trailers: Friday the 13th, My Bloody Valentine, and the 2010 remake of A Nightmare on Elm Street. It identifies several common elements, including establishing shots that set the scene, voiceovers providing backstory, quick cuts showing victims partying before danger strikes, shifts to slower pacing and ominous music as tension builds, and glimpses of the killer. Overall, the document aims to understand effective slasher trailer design to help in creating its own trailer that follows genre conventions.
Evaluation Presentation
The document discusses how a student's media products for a project used and developed conventions of real horror media. The student analyzed existing horror trailers and identified key conventions to include in their own trailer, such as introducing characters slowly, including an antagonist/protagonist with the antagonist's identity remaining mysterious. Shots and music were chosen to mirror real trailers and include a turning point where the horror escalates. While unable to include graphic blood/gore, the student suggested violence to still use the convention. The student also developed the convention of an unknown antagonist by combining it with the modern fear of not knowing an online identity.
Evaluation: Question 1
The document discusses how the opening sequence of a horror film establishes characters and conveys genre to set expectations. It summarizes that the sequence introduced a male antagonist and two female protagonists, one who is killed, following horror conventions. Dark costumes and lighting created an eerie atmosphere. An establishing shot of a dark, quiet area around a lake set an ominous tone. Quick cuts and symbolic props like blood and a weapon also effectively presented the genre and left viewers suspenseful to watch more.
Evaluation presentation
The document discusses conventions used in the teaser trailer, poster, and magazine cover for the film project "Flat 39". For the teaser trailer, influences from films like "Shutter Island" and "The Last Exorcism" were used, including fluctuating pace, point-of-view shots, and absence of lighting. The target audience is males and females aged 15+ due to complex themes. Camerawork, typography, sounds, and visuals are used to attract this audience. The poster and magazine cover also attract through the use of conventions like dominant images and colors to portray the two personalities of the young female protagonist.
Pre-Production- questions 4,5 & 6
This document analyzes three horror movie trailers from the genres of psychological thriller and zombie horror in order to decide which subgenre to base their own trailer on. It summarizes the cinematography, editing, sound, props, and locations used in the trailers for Saw 2, Night of the Living Dead, and The Dead. Elements from each trailer that could be incorporated into their own trailer are discussed. The document aims to understand genre conventions in trailers and gain ideas for their own narrative and elements.
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Evaluation the lodge
- 2. In what ways does your media product use, develop or challenge forms and conventions of real media products. Key terms Current issues Zeitgeist – Window into the world Multi-stranded narrative Non-linear story line Sund In our trailer we put a piano piece that we made and put it over the top on the trailer. This was non-diegetic sound, however we did include the diegetic sound toward the end of the trailer. When the suspects are being interviewed you can hear them all say ‘no comment’. The use of the diegetic sound helps build suspense and also leaves the trailer on a cliff-hanger and also engages the audience (Juxtaposition). Also at the very end of the trailer there is a voice over that gives the audience a information on what channel ‘The Lodge’ is being shown and at what time. Shot Types Throughout the trailer we used many different types of shot types. We used close ups (CU) on the weapons that each of the suspects. This was because the weapons that each suspect had could link them to the murder. Also we did a tracking shot of one of the suspects walking down the stairs. This was to done to show that the suspect was walking away from the murder and being excused, as each of the characters has the same or similar shot types it ‘repeats’ Steve Neal. Strong Women In our trailer we had multiple suspects; we ensured that we had more female suspects than male suspects. This is supports Rebecca Feasey’s theory of ‘Strong Women’, as the victim in ‘the lodge’ is a male. This suggests and shows that women in soap operas are strong. This is shown in many different soap operas such as Eastenders often and there are many different strong women. Cliff-hanger Throughout our trailer, we build up the characters background and engage the audience as we show each character individually and how they could be involved in the murder. Each with a weapon that could have been used against the victim, this creates ‘Enigma Clue’ (Barthes) as it throws off the audience. Towards the end of the trailer, you see each of the suspects being questioned and being told their rights. Each of the characters gives the same answer of ‘no comment’. This leaves the trailer on a cliff- hanger as the audience will be engaged to find out which one of the 4 suspects did it and will want they to watch the soap opera. When I was looking at other trailers I noticed that majority of them had included cliff-hangers for example in the Eastenders trailer ‘The Week of Revelations’ Realism As our trailer has more female suspects compared to male’s suspects it shows misandry as it shows women hatred towards men. Throughout Indent/ Logo Stereotype; always-in trailers.
- 3. How effective is the combination of your main product and ancillary texts? • Why was it important to have all of them, reference cross media convergence and synergy and how it would help attract your specific target audience. • in my soap opera ‘The Lodge’
- 4. What have you learnt from your audience feedback? • From my audience feedback I have learnt that