a new media & lifestyle brandintroducingPRETTYTOUGH
What isPRETTYTOUGH?132MediaPropertyCommunityLifestyleBecause girls kick grassPretty Tough 2011
Media & EntertainmentBooks, TV, Online Series, Website1Pretty Tough 2011
Young Adult Book Series6 titles published by Razorbill (Penguin Group)
PR, media, event tie-ins
Sampling @ camps & schools
Author signings
MG series launching 2012With it’s classic themes of sisterhood and romance, Pretty Tough is an updated version of Francine Pascal’s ‘Sweet Valley High’ series  with a sports twist.~ School Library JournalPublishingPretty Tough 2011
Original Online SeriesFormat: 20 x 7
TV Movie also available
Directed by Stewart Hendler
Produced by Vuguru
Distributed by Content Film
Sold to Sony/Latin America
US distribution TBD
Broadcast by Rogers Media (Canada)TV & OnlinePretty Tough 2011
Shot on location in Malibu, CaliforniaWritten by Liz Tigelaar (Brothers & Sisters, Life Unexpected, Once Upon a Time)Directed by Stewart Hendler (Sorority Row)Produced by Tim WilliamsGreeneStreet FilmsStarring Adelaide Kane (Power Rangers), Crystal Young (LonelyGirl 15), Beth Behrs (Broke Girls), Matthew Florida (90210)Pretty ToughPretty Tough 2011
PrettyTough.comPremiere site for young female athletes
Daily Content
Video/Podcasts
Tools & Resources
Community
In Partnership with Women Talk Sports and Glam MediaWebsitePretty Tough 2011
Video/DVD/PodcastsTrain with Olympians
Sports Tutorials
Teen Workouts
PodcastsIn ProductionPretty Tough 2011
A mash-up of fashion & actionPRETTY. TOUGH.Pretty Tough 2011
Lifestyle2Sport. Life. Style. Pretty Tough 2011

Pretty tough newmedia52811