The document discusses conventions used in psychological horror films and how the author's media product incorporates these conventions. Specifically, it mentions using themes of blood and eerie music in the title sequence. The title sequence focuses on the murder of three bodies to set the tone. Psychological horror conventions discussed include using a female protagonist to subvert expectations, settings like houses and parks, flashbacks to explain the killer's motives, and unsettling sounds and music to build tension. The author aimed to follow these conventions to create suspense for the audience.